the only link building tools you need free and pai with timestamps YoutubeScribe.com

[0:00] Over the last decade, I've tried
dozens of link building tools.
[0:03] Some that weren't very good, some that used to
be great, and many that continue to be essential.
[0:10] Now, you don't need dozens of link building
tools to build backlinks to your site.
[0:14] In fact, you only need a handful of tools to
reach maximum efficiency and effectiveness.
[0:20] So if you don't want to waste your time
or money testing a million and one tools,
[0:25] then keep watching because in this tutorial,
I'll show you the 5 best link building tools,
[0:30] my favorite features in each, and how
they fit into the link building process.
[0:34] Stay tuned.
[0:35] [music]
[0:40] Alright, before we get into the tools, it's important
that we briefly discuss the 3 stages of link building
[0:45] because these are the three areas where tools
are going to help streamline your processes
[0:50] and make your link building efforts
more effective and efficient.
[0:54] And these stages are prospecting,
vetting, and email outreach.
[0:58] So prospecting is the process of finding people
who may be interested in linking to you.
[1:04] And this can be for a variety of reasons
like they've linked to a competing page,
[1:08] they've talked about a relevant topic that
you've created content on, or whatever.
[1:13] Vetting is the process of evaluating whether
prospects are actually people you'd want to
[1:18] get a link from.
[1:19] And beyond manually reviewing pages, you can
use various criteria like the quality of the content,
[1:25] SEO metrics like website authority and organic
traffic, and content relevance to name a few.
[1:31] And email outreach is the method link builders
use to contact prospects to ask for a link.
[1:37] So as we go through the tools, I'll explain where each
tool helps and give you a preview into how it helps.
[1:43] Alright, so let's kick things off with
the first tool and that's Google search.
[1:47] Google is one of my favorite prospecting tools
because you get to search through the world's
[1:51] largest index of web pages.
[1:53] But because the index is so large, you'll need to use
my favorite feature which are search operators.
[1:59] And these will help you narrow in
on specific subsets of pages.
[2:03] For example, if you wanted to build links
from resource pages, you can search for
[2:07] something like inurl:resources.html and 
then a topic related to your niche.
[2:14] Then you can visit the pages and see if
there's a potential link opportunity for you.
[2:19] Now, you can go way beyond well-known
tactics like resource page link building by
[2:24] identifying footprints.
[2:26] And a footprint is simply a commonality
among multiple web pages.
[2:30] For example, I know that Muckrack has a ton
of indexed pages like these where they show
[2:35] major publications that journalists
and authors have written for.
[2:39] And the footprint is in the URL structure.
[2:42] As you can see, all URLs have muckrack.com /
the author's name / articles.
[2:49] And the only dynamic variable
here is the author's name.
[2:54] So, assuming we wanted to find journalists 
for a digital PR campaign we can start by
[2:58] searching for site:muckrack.com, which will
narrow results down to just pages from Muckrack.
[3:05] Then I'll add inurl:articles, meaning, all
results must have articles in the URL,
[3:12] and then I'll add a topic related to our niche
which will search anywhere in the HTML code.
[3:17] From here, you can build your list of prospects
and pitch your story to people who might cover it.
[3:23] Alright, the next tool is Ahrefs.
[3:25] Now, while Ahrefs is an all-in-one SEO toolset
where you can run a competitor analysis,
[3:31] do keyword research, track keyword
rankings, and perform site audits,
[3:35] I want to focus on just one thing that helps
in the link prospecting and vetting stages.
[3:41] And that's backlink analysis, specifically
to your competitors' pages.
[3:46] To see the backlinks to a page, just paste
it into Site Explorer and run the search.
[3:51] Then go to the backlinks report.
[3:53] And right away, you'll see all of the backlinks
that point to your target along with SEO
[3:58] metrics for the linking pages.
[4:00] Now, if you don't have an Ahrefs account, you
can use our free backlink checking tool to see
[4:05] the top 100 backlinks to a target.
[4:08] Now, backlink checking is just
a way to find link prospects.
[4:11] You have to manually filter through these
to find prospects worth contacting
[4:16] because people aren't going to magically link to
you because you have a page on a similar topic.
[4:22] Your chances of scoring a link increases if
you actually have a good reason for contact
[4:28] which brings us to how Ahrefs Site Explorer
can help with vetting prospects without having
[4:33] to actually visit the pages.
[4:36] If we head over to the anchors report, you'll
see all anchor texts used on backlinks that
[4:41] point to this page.
[4:42] And we have some generic ones related
to the topic, which likely came as a result
[4:47] of brand equity and a consistent
high-ranking position.
[4:50] But then you'll see this one on
the 50/30/20 budget rule.
[4:54] So let's click that which will take us back to the
backlinks report with the anchor set as a filter.
[5:00] And as you can see, they've gotten hundreds
of links because of that one concept.
[5:05] But it's actually a pretty outdated budgeting rule and
I personally think that I have a better way to budget.
[5:11] So if I were to create a competing page on how
to budget, I'd include my method and reach
[5:16] out to all of these people who are linking to
NerdWallet because of their budgeting rule.
[5:22] We actually have a step-by-step case study on
how we used this method to create content
[5:26] and build links to it, so if you want to learn
how to execute on this, then I'll leave a link
[5:31] to it in the description.
[5:33] Alright, the next link building tool is Hunter.io.
[5:36] Hunter is an email finding tool that'll help
you find email addresses for your prospects.
[5:41] And with a free plan, you can
run 25 searches per month.
[5:44] Now, this tool falls somewhere in
between the vetting and outreach stages.
[5:48] But nevertheless, finding emails
for your prospects is critical.
[5:53] So to find a person's email address go to
the finder tool and enter the first and last
[5:58] name of your prospect, as well
as their domain name.
[6:01] Run the search, and you might just
see a handsome fella.
[6:04] Now, I have two favorite features in Hunter.
[6:07] The first is their API which helps
to scale email finding like crazy.
[6:12] And my second favorite feature
is their Author Finder.
[6:15] Just paste in the URL where your
prospect is the author of the page,
[6:18] and they'll search for the author's
name as well as an email address.
[6:22] Now, as you can see, this isn't
the right email address.
[6:26] And that brings us nicely to the next
tool which is Neverbounce.
[6:30] Neverbounce is an email cleaning and verification tool.
[6:33] And it's main purpose is to tell you whether
email addresses are deliverable or not.
[6:39] Now, the reason why I recommend using
it is because by sending tons of emails to
[6:44] undeliverable addresses, you're going to negatively
impact your present and future deliverability.
[6:50] And if your emails aren't reaching
prospects, then good luck getting links.
[6:55] Now, the tool is free to try and then you'll
have to choose a pay as you go option
[6:59] if you want to continue using it.
[7:01] And it's really simple to use.
[7:03] Just paste in your list of email addresses and
Neverbounce will tell you whether the email
[7:07] is valid, invalid, catchall, or unknown.
[7:12] Now, just like Hunter, my favorite
feature in Neverbounce is the API.
[7:16] You just write up some code, and
you can verify your emails at scale.
[7:20] And if you don't have a developer to work with,
you can use Zapier to find and verify emails
[7:25] in Google Sheets.
[7:27] We have a full video on how to set this
up, so I'll link that up in the description.
[7:31] Alright, the next tool is Pitchbox.
[7:34] Pitchbox positions themselves as an influencer
outreach and content marketing platform.
[7:40] And that's probably because they have
a ton of features inside their tools.
[7:43] But personally, I've only used their tool
for link prospecting and email outreach.
[7:49] Now, my favorite part of Pitchbox
isn't so much in the features.
[7:53] It's the fact that they've structured their
email outreach module as a workflow.
[7:57] And this works particularly well when
you're working with larger teams.
[8:01] And they've streamlined the outreach process
in 3 steps: inspect, personalize, and compose.
[8:09] The "Inspect" stage is where you'll
do your initial vetting.
[8:12] And you get Ahrefs' SEO metrics right
beside the pages to help with that.
[8:16] Now, in the "Personalize" stage, this is
where you can look at your prospect's pages
[8:20] and add any personalization fields
for your actual email.
[8:24] And writing the email is done 
in the "Compose" stage.
[8:28] This is where you can write and send
personalized emails to your prospects.
[8:32] Now, Pitchbox doesn't have a free option available,
so if you don't have the budget, then you can use
[8:38] Hunter, which also has an outreach tool, or
if you're the type to work with spreadsheets
[8:43] then any other tool like Mailshake
or Buzzstream will do the trick.
[8:46] Alternatively, if you don't plan to scale your
link building, then using a free Gmail account
[8:52] with Canned Responses will do the trick.
[8:54] Alright, the next tool is Screaming Frog SEO spider.
[8:58] Now, this tool is a web crawler that's mostly
used for on-page and technical SEO audits.
[9:03] But I personally like using it
more for link building.
[9:07] Now, they have a free plan which lets you
crawl up to 500 URLs, but the paid plan is
[9:12] where my favorite features are.
[9:14] And that's custom source code search
and custom extraction.
[9:18] So let's talk about using Screaming Frog
for an unlinked mentions campaign.
[9:22] Now, if you're unfamiliar with this link building
strategy, it's when you find pages that have
[9:26] mentioned your brand name or products
but didn't link back to your website.
[9:30] And it works really well because the authors are
already familiar with your brand, they probably
[9:36] like you, but they just didn't link to you.
[9:38] So, to build my list of prospects, I'll search
in Content Explorer for our brand name
[9:44] but not from pages on our own site.
[9:46] I'll also set a Domain Rating filter and
a website traffic filter to narrow down
[9:51] our list for the sake of prioritization.
[9:54] Then, I'll choose the "One page per domain"
filter since I don't need to reach out to
[9:58] the same website multiple times.
[10:01] Finally, I'll export the results.
[10:03] Alright, so we have a list of pages that mention
our brand, but at this point, we don't know if
[10:08] they're linking to our site from the page.
[10:10] So I'll open up Screaming Frog, hit Configuration,
and then choose Custom search.
[10:16] Next, I'll hit the Add button.
[10:18] Now, for the Condition, I'll set it to "Does not
contain," and I'll also choose regular expressions
[10:24] as the search type.
[10:26] Finally, I'll paste in some regex code.
[10:28] So what this is going to do is search through
the source code of URLs and tell us if they link
[10:33] to any page on our website or not.
[10:36] Let's hit OK.
[10:37] Now, I'm going to paste the list of URLs
that we exported from Screaming Frog
[10:42] and run the crawl.
[10:43] Now, when the crawl has completed, you
can head over to the custom search tab,
[10:48] and then filter for your custom search.
[10:50] And now we have a list of hundreds of
pages that have mentioned our brand
[10:54] but didn't link to us on their page.
[10:57] Now, these tools all work great for various tasks.
[11:00] But they work even better when you integrate
them into your link building systems.
[11:05] Now, if you don't have a link building system yet,
then I highly recommend watching our tutorial
[11:10] on creating a scalable system before you
mindlessly go off and buy a bunch of tools.
[11:15] Now, these are just some of my favorite
link building tools and in my opinion,
[11:19] the only ones you need.
[11:20] Let me know in the comments what
your go to link building tools are.
[11:23] And if you enjoyed this video, then make sure to
like, share, and subscribe for more actionable SEO
[11:29] and marketing tutorials.
[11:30] I'll see you in the next one.

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