the basics of on page seo oseo 12 with timestamps YoutubeScribe.com

[0:00] hello guys this is Tim solo from my
[0:03] traps and my today's background is not
[0:05] really typical because our team is right
[0:08] now in Thailand kind of work and travel
[0:11] stuff but I'm going to record the video
[0:13] for you anyway and the topic of today's
[0:16] video is the basics of on-page
[0:19] optimization
[0:20] you're watching episode number 12 of the
[0:24] oversimplified SEO
[0:37] on page SEO optimization is not a rocket
[0:40] science actually you have to remember
[0:42] three things
[0:44] first put your keyword into the title of
[0:47] your page second put your keyword into
[0:50] the h1 tag and third don't forget to put
[0:53] your keyword a few times in the content
[0:55] of the page but there are just a few
[0:57] more things that I want you to know
[1:00] let's take a look at the example okay so
[1:03] I want to search Google for a pretty
[1:06] competitive keyword
[1:08] health insurance
[1:12] let's see if the sides the Trank for
[1:15] this keyword are perfectly optimized
[1:17] when it comes to on-page SEO and for the
[1:21] sake of this tutorial I've picked these
[1:24] two sites which look pretty similar
[1:26] health insurance comm and health
[1:30] insurance dot org er one thing that I'm
[1:34] sure you have noticed about both domains
[1:36] is that they have the exact match
[1:39] keyword health insurance right in their
[1:42] domain name one of them just ends with
[1:45] comm and the other with dot org guys
[1:47] from Google have stated that they have
[1:50] diminished the value of exact match
[1:53] domains but as you can see these two are
[1:57] pretty much exact match and still they
[1:59] rank at the top of the search results
[2:02] this is actually something I didn't
[2:04] mention in the intro to this video
[2:07] having exact match keyword right in your
[2:10] domain name or probably just in the URL
[2:14] as you can see here in Wikipedia article
[2:17] helps you to rank a lot so let's start
[2:21] writing down the on-page SEO basics in
[2:24] notepad the first one would be
[2:27] keyword in URL or domain
[2:34] depending on where your page resides
[2:38] next goes number two the title of the
[2:43] page
[2:44] let's look at these two pages
[2:46] the first one starts with the exact
[2:50] match keyword health insurance what
[2:54] about the other one it also does have
[2:57] the health insurance keyword in it and
[3:00] it's exact match but there's a word
[3:03] affordable in front of it so here's a
[3:07] pro tip for you the closer your keyword
[3:10] is to the beginning of the title of your
[3:14] page the better so
[3:17] health insurance calm winds here because
[3:21] the keyword is right at the beginning of
[3:23] the title while for the other side
[3:26] there's one more word that goes before
[3:29] it
[3:30] the next on page ranking factor that we
[3:33] are going to check is the headline
[3:38] we're basically going to look for h1 tag
[3:42] in the HTML code of the page so let's
[3:46] open both pages and see what headlines
[3:49] do they have and we're going to start
[3:52] from health insurance
[3:54] com let's check if this page has a
[3:57] proper headline h1 tag to do that I need
[4:01] to see the source code of this page so I
[4:05] just right click my mouse and go to view
[4:08] page source option what I'm looking for
[4:12] here is h1 tag as you can see they have
[4:17] the headline on this page but I don't
[4:20] see the health insurance keyword in
[4:23] their headline tag so this is obviously
[4:26] a missed opportunity for them ok let's
[4:29] close it and check the other page so I
[4:33] do the same right click and
[4:37] view page source
[4:40] then I look for h1 and as you can see
[4:44] they do have health insurance keyword in
[4:49] their headline tag which is a small win
[4:52] for them and the last ranking factor
[4:54] that I'm going to cover in this video is
[4:57] of course keyword in the content of the
[5:01] page let's close it and open the first
[5:04] site
[5:05] basically what most a cos will suggest
[5:08] you is to have your keyword somewhere in
[5:13] the top 100 or 300 words of your page so
[5:18] let's click ctrl F and search for
[5:22] health insurance keyword as you can see
[5:27] it pretty much
[5:29] everywhere on this page and if you ask
[5:32] me it looks a little bit over optimized
[5:36] which most SEO s will call keyword
[5:40] stuffing
[5:41] but this doesn't prevent this site from
[5:45] ranking high for this keyword so I guess
[5:48] as long as it's relevant and makes sense
[5:50] you'll be fine now let's look at the
[5:54] other side I click ctrl F and search for
[5:58] health insurance as you can see they
[6:01] also do have this keyword in the first
[6:04] 100 words of their page and if you ask
[6:08] me that the way they use this keyword on
[6:11] their page looks more natural than on
[6:14] this first side so let's do a quick
[6:16] recap if you want to optimize a certain
[6:20] page for a keyword you should put this
[6:23] keyword into the URL of the page into
[6:26] the title of the page into the headline
[6:29] of the page and of course use it a few
[6:32] times in your content and
[6:34] now as you've learned all that here's
[6:37] what I want you to do next
[6:39] open H ref side Explorer tool put your
[6:44] domain name there I'll use my personal
[6:47] blog called blogger jet go to the top
[6:50] pages report and then to the backlinks
[6:53] tab you'll get a list of the top pages
[6:56] on your site in terms of backlinks they
[6:59] have and what I want you to do is open
[7:02] each of your top pages one by one and
[7:05] see if it's perfectly optimized for some
[7:09] keyword that you wish to rank for and
[7:12] once you do that to at least
[7:15] 20 or 30 top pages of your site
[7:18] I'm sure you're going to see the
[7:20] increase of the traffic that you get
[7:23] from Google so I strongly encourage you
[7:26] to act on everything that you've learned
[7:28] today as you can see this is not a
[7:31] rocket science and you can easily
[7:33] optimize the pages on your site and
[7:35] enjoy increase in your traffic
[7:47] and that's it I hope you learned
[7:50] something from today's episode and I
[7:53] hope you're going to subscribe to a
[7:56] través YouTube channel for more videos
[7:58] like that see you in the next episode
[8:10] you

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