wordpress seo advanced technical seo made easy with timestamps YoutubeScribe.com

[0:00] WordPress is much more than just another blogging
platform.
[0:03] In fact, popular websites like TechCrunch
and BBC America use WordPress to attract and
[0:08] host millions of search visitors every single
month.
[0:12] But using WordPress out of the box won't cut
it if you want to reach that kind of scale.
[0:16] You need to make sure that your site speed
is lightning fast and that your technical
[0:20] SEO is structurally sound.
[0:22] And in this video, you're about to learn exactly
how to do that from the ground up.
[0:26] Stay tuned.
[0:27] [music]
[0:31] What's up SEOs, Sam Oh here with Ahrefs, the
SEO tool that helps you grow your search traffic,
[0:36] research your competitors, and dominate your
niche.
[0:38] Now this is the second part in our WordPress SEO
series.
[0:41] And we've already covered a lot of the basic setup
and how to create SEO-friendly posts and pages.
[0:46] In this tutorial, we're going to cover a lot
of the technical SEO aspects, particularly
[0:51] with page speed, duplicate content, and internal
linking, all within WordPress.
[0:55] Let's get to it.
[0:56] Before we begin, I'm going to run a full site
audit on my website using Ahrefs Site Audit tool.
[1:01] And I'll occasionally make reference back
to some of the reports, which will help us
[1:05] identify which pages to fix.
[1:07] The first thing we're going to do is configure
our WordPress site for optimal speed and performance.
[1:11] And this is important because Google has officially
stated that page speed is a ranking factor
[1:16] in their algorithm for both desktop and mobile.
[1:19] So for site speed, we're setting up the framework,
which would include things like caching, compression,
[1:23] CDNs, and minification.
[1:25] And there are 3 plugins that I use specifically
to boost my site speed.
[1:30] The first one is W3 Total Cache.
[1:32] With WordPress caching, you're essentially
creating static versions of your posts and
[1:36] pages so it can be rendered quickly by browsers.
[1:38] And since you're probably not updating these
every day, it should result in faster load
[1:43] times, and a better user experience.
[1:45] After you've installed the plugin, you'll see a new menu in the left sidebar called "Performance."
[1:50] If you go to the general settings, you'll
see the main settings I have enabled are:
[1:53] Page Cache, Minify, Browser Cache, and CDN.
[1:57] And you can see short descriptions of what
each one does under the checkbox.
[2:01] To customize each of these options, you can
go to the corresponding submenu in the sidebar.
[2:06] Now, it's important to note that what works
for my site's speed won't necessarily work
[2:10] for yours.
[2:11] And there are way too many variables to consider
like your server set up - i.e.
[2:14] Apache vs NGINX vs Engintron,
[2:17] i.e. your hosting plan - i.e. shared vs VPS
vs dedicated and more.
[2:22] So rather than going through every single
setting for this site, I'll leave a link to the
[2:26] screenshots of my W3 Total Cache settings
in the description.
[2:29] The second plugin I use is called ShortPixel.
[2:32] And this one automatically compresses and optimizes images when you upload them to your server.
[2:37] So if you look at my media library, you'll
see that there were some images uploaded,
[2:41] and ShortPixel automatically compressed these by quite a lot without compromising image quality.
[2:46] And the final plugin I use is called Speed
Booster Pack.
[2:49] After you've installed it, you can access
it by hovering over settings, then choosing
[2:54] the plugin name in the submenu.
[2:56] The one that I want to touch on here is lazy
load images.
[2:59] Now by enabling this option, it only loads
images as it's needed.
[3:03] For example, when you load this page, images
that are further down in the page will only
[3:07] load as you scroll to its location.
[3:09] Play around with these settings, and as you
update them, you should see your home page
[3:13] load stats beside it.
[3:14] You can also use a tool like Pingdom's Full
Page Test, which will show you the page load
[3:19] times and performance optimization tips.
[3:21] Just make sure to ping your page from the
same location to get more accurate representations
[3:26] of page speed.
[3:27] Site Audit tool also tracks page speed over
time, so let's go to our report in Site Audit
[3:32] in Ahrefs and see if there are any pages that
load particularly slow.
[3:35] So I'll head on over to the Performance report.
[3:38] And here, you can see that there are 5 pages that have a loading time of greater than 2 seconds.
[3:43] So I'll click on that, which will show us
the results in Data Explorer.
[3:46] The first result is one that gets organic
traffic, and it looks like the time to first
[3:50] byte as well as the file size seem higher
than I'd like.
[3:53] So I'll copy the URL and paste it into
Google Page Speed Insights.
[3:58] And the results seem pretty good for the most part.
[4:00] Now scrolling down, you'll see some suggestions to optimize images.
[4:04] If your pages have issues with images, CSS,
or JavaScript, then you should see a link
[4:08] at the bottom of the page to download optimized
versions for this page.
[4:12] So I would just download the optimized versions
of these images, and replace them in the post.
[4:17] Now, doing this for all of your pages may
take some time, so start with pages that get
[4:21] organic traffic, and move down the list from
there if you're really obsessed with speed.
[4:25] Alright, so our site is nice and speedy which
is great for Google and for the user experience.
[4:30] Next is to add internal links to pass link
equity to pages you want to rank.
[4:35] Using this custom filter in Data Explorer,
I'm able to identify URLs that aren't a part
[4:40] of the page archive, have less than 3 internal links pointing at them, and return a 200 response code.
[4:46] And it looks like there are 131 URLs on this
website.
[4:49] Looking through the list, the vast majority
are ones that I planned to delete, but I'm
[4:53] sure there are others that we plan to keep
and rank higher.
[4:56] Now, let's order the pages by organic traffic
in descending order.
[5:00] And this one on borax vs. boric acid seems
like a good one.
[5:03] So I'll go to the "All Posts" page and use
the search box here and search for the keyword
[5:08] "borax", to see if there are any posts I can
link from to my "borax vs. boric acid" post.
[5:13] And it looks like this one on cleaning with
essential oils includes that keyword in the post.
[5:18] Alternatively, you can do this in Google by
searching for site:yourdomain.com and then
[5:23] adding your keyword or multiple keywords by
using the "OR" search operator.
[5:27] And you'll see that we now have 15 pages that match your search query since Google is searching
[5:32] through all indexed pages, which includes
both posts and pages.
[5:36] Another very cool yet effective way to use
internal links in WordPress is to add a "Popular
[5:42] Articles" widget.
[5:43] Now,  these might be pages that you've found to
convert particularly well or pages that you
[5:47] want to rank higher in Google.
[5:48] Looking at Backlinko's blog, you'll see that
he's done that here with some of his bigger guides.
[5:53] You can also take this tactic a step farther
and install a plugin called "Custom Sidebars."
[5:58] This lets you insert a custom sidebar configuration
on any post or page.
[6:02] For example, you may want to include a custom
sidebar with links to other articles or product
[6:07] pages that are relevant to the content in
the post.
[6:10] Now, these kinds of tips aren't something
that you have to do.
[6:13] In fact, Ahrefs blog and a lot of other popular
blogs don't do this.
[6:17] But from my experience, I've found it to work
well.
[6:20] The last thing I want to go through deals
with duplicate content issues.
[6:23] Now, in the first video, I briefly touched
on installing the Yoast SEO plugin and setting
[6:28] up your sitemap.
[6:29] And everything else works pretty good out
of the box, but there are a few advanced features
[6:33] that deal with indexation and it will help
you avoid creating unwanted duplicate pages.
[6:39] So first, hover over the Yoast settings and choose
Titles/Metas and we'll make sure that a few
[6:44] settings are in place.
[6:45] Go to the "Post Types" settings and make sure
that your meta robots settings for both pages
[6:50] and posts are unchecked, which will ensure
that all of your blog posts and pages are
[6:54] set to get indexed by default.
[6:56] Personally, I set the Media settings as "noindex,
follow," because WordPress will often create
[7:00] separate media pages, like this, that have
nothing more than just the image.
[7:05] And this would certainly be classified as
thin content.
[7:07] Next, head on over to the "Taxonomies" tab.
[7:10] In most cases, you'll want to noindex the
tags and formats option.
[7:14] Tags on WordPress have essentially no SEO
value.
[7:16] It's more of a way to categorize your posts,
which I don't see too many sites doing now.
[7:21] For example, if you look at this tag page,
it just lists a couple blog posts that can
[7:25] be accessed on their blog archive page.
[7:27] And there's no real value in telling Google
to index the tag page too.
[7:31] The other one is Сategories.
[7:32] Now, this one is debatable.
[7:34] Some people prefer not to index these pages,
while others will try to rank them.
[7:38] And in my opinion, if you're using breadcrumbs
like these, or use your categories as navigation
[7:43] items like many large publications do, then
I would recommend leaving them as indexable
[7:48] in most cases.
[7:49] Or if you think that people will find value
in discovering them in Google, then leave
[7:53] them as is.
[7:54] I wouldn't stress too much about this unless
you're creating thousands of pages that can
[7:58] potentially lead to issues with crawl budget, faceted navigation, or devaluing the link equity.
[8:04] Next is the "Archives" tab.
[8:05] Here, you'll actually find a section on avoiding
duplicate content.
[8:09] Since this site is a single author blog, I've
chosen to noindex both the author archives
[8:13] and date-based archives.
[8:14] And the reason being, if you leave this to
be indexed by Google, your blog homepage or
[8:18] list of posts will be identical to the author archive.
[8:21] Finally is the "Other" tab.
[8:23] Here, I recommend noindexing your archive
subpages.
[8:26] And you can see in the example, that this
would be on an archive page with a URL like /page/2.
[8:32] In fact, Google made a video on the best practices
regarding pagination, and they recommended
[8:37] a few different options.
[8:39] The best one in my opinion, was to create
a "view-all" function and for all archive
[8:44] pages, to include a canonical tag to the "view-all" page.
[8:47] There were certain conditions that should
be met like the amount of time it takes to
[8:51] render the page, but I'll let you watch that
full video if this is a concern that you have.
[8:55] The last thing you should know regarding
WordPress indexation is that you can noindex
[8:59] specific pages or posts.
[9:01] Just scroll down to the Yoast SEO settings
on the page that you want to noindex, click
[9:05] on the gear icon, and then select "noindex"
from the dropdown.
[9:09] This may be advisable for pages that you
don't want to be in Google's index like a
[9:14] landing page that you're split testing or
a page within your email or sales funnel.
[9:18] If you want to dig deeper into duplicate content
issues, then go to the "Content Quality" report
[9:22] within Ahrefs' Site Audit tool, and for this
website, you'll see that there are only green
[9:26] clusters of duplicate pages, which means that
the canonical is matching.
[9:30] Something that you'll want to be on the lookout for are bad duplicates or where a canonical
[9:35] is not set, as you can see for this WordPress
website.
[9:38] Now, there's a lot more to technical SEO than
what I've shown you here.
[9:42] But by combining WordPress with some of these
plugins and techniques, you should be able
[9:46] to speed up your website and prevent a lot
of easily avoidable duplicate content issues.
[9:51] Now if you've found this video helpful, make sure to like, share, and subscribe. And let me know if
[9:55] there's anything I missed in the comments
specific to doing search engine optimization
[9:59] with WordPress.
[10:01] So keep grinding away and I'll see you in
the next tutorial.

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