technical seo best practices for beginners 42 seo with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the final lesson 
in this module and actually, it's the last lesson in
[0:05] Ahrefs' SEO course for beginners.
[0:08] In this lesson, we're going to go through
some technical SEO best practices so you
[0:12] can keep your site in good health.
[0:14] Let's get started.
[0:15] So the first thing you should do is ensure that
your site structure follows a logical hierarchy.
[0:20] Site structure is simply the way you 
organize content on your website.
[0:24] You can think of it like a mindmap.
[0:26] At the top, you'd have your homepage.
[0:28] Then you'd probably have main topics that 
branch out from your homepage like your
[0:32] services page, your blog, and about page.
[0:36] Then from these main topics, you'd probably
have even more branches to other pages.
[0:41] These branches represent internal links,
which are just links from one page on
[0:45] your site to another.
[0:47] And they help search engines understand
the relationship between these pages.
[0:51] Site structure also helps search engines to
crawl your pages more efficiently, which is
[0:56] why having a logical hierarchy is important.
[0:59] Now, what we've talked about is pretty basic
stuff and you may already be doing this.
[1:04] But it can get more complex as you add 
more pages to your site like blog posts,
[1:09] category pages, or product pages.
[1:12] We have a full video on how to use
internal links to rank higher on Google,
[1:15] so I'll link that up for you in the description.
[1:18] Alright, the second thing is to ensure
your pages don't load slow.
[1:22] As you may know, Pagespeed has been a confirmed
ranking factor for desktop search since 2010.
[1:28] And in 2018, Google announced that they'd be 
using page speed in mobile search rankings.
[1:34] Now, you don't need to obsess over every 
millisecond it takes for your page to load.
[1:39] Google says:
[1:40] "The "Speed Update,"  as we're calling it, will
only affect pages that deliver the slowest
[1:44] experience to users and will only affect
a small percentage of queries."
[1:50] So bottom line: you don't want 
your pages to load slow.
[1:53] And there are two very basic things 
that I think every website should do.
[1:58] The first is to cache your website's content.
[2:01] Caching is basically a way to temporarily
store copies of files, so it can be delivered
[2:06] to visitors in a more efficient way.
[2:08] And most web hosting companies that
I've come across have caching features.
[2:13] And the second thing you can 
do is compress your images.
[2:16] Compressing images makes your file sizes 
smaller and smaller files load faster.
[2:21] You can use a tool like Shortpixel which has 
both a web interface and a WordPress plugin.
[2:27] Now, if you wanted to take page speed
a step further, then it can get quite
[2:31] technical and complex.
[2:33] So we actually created a full tutorial on how
to speed up a WordPress website using
[2:37] Cloudflare and a WordPress plugin, so
I'll leave a link to that in the description.
[2:42] And the final thing I want to talk about is
to do your best to stay on top of around
[2:47] 50 potential SEO errors.
[2:49] Trust me, it's not as bad as it sounds.
[2:52] There are potentially hundreds of technical
SEO issues that can and some will definitely
[2:57] happen to your site.
[2:59] Some of these things include:
[3:01] Pages becoming broken that still have
internal links pointing at them.
[3:05] Orphan pages, which are pages on your
site that have no incoming internal links.
[3:10] And these aren't great because it can make
it tough for search engines to actually
[3:13] discover them.
[3:15] Duplicate content issues.
[3:16] And redirect chains to name a few.
[3:19] Now, there's no point in me going through 50 
different potential issues because it'll only
[3:24] matter to you if you run into them.
[3:26] So what I recommend you do is run
scheduled website audits on your site.
[3:31] And a website audit will give you a full
analysis of potential issues that could
[3:35] be harming your website's SEO performance.
[3:38] If you're an Ahrefs user, you can do
that using our Site Audit tool.
[3:41] And even if you don't have an Ahrefs paid plan,
you can sign up for a free Ahrefs Webmaster
[3:46] Tools account which will let you crawl up
to 10,000 pages on each website you own.
[3:52] To get started, go to ahrefs.com/awt and sign 
up for your free Webmaster Tools account.
[3:59] Then, you'll need to verify your website, 
meaning, prove that you actually own it.
[4:04] You can do that using Google Search Console
which is the easiest method, or if you don't have
[4:08] a Search Console account, you can
do it manually.
[4:11] Just enter your domain and click Continue.
[4:14] Then verify your website using one
of these three methods.
[4:17] And I'll actually just go back and use 
the Google Search Console method.
[4:21] Next, you'll need to import your sites.
[4:23] And I'll choose to run the first audit now,
schedule weekly audits, and I'll also enable
[4:28] the "crawl external links" option to ensure that we
catch any broken or redirected outgoing links.
[4:35] Hit Import, and the crawl should start running.
[4:39] Now, after the crawl has completed, go to
the Overview report in your Site Audit project,
[4:44] and you'll immediately see things like your Health 
Score, which is a percentage of URLs on your site
[4:49] that don't have errors.
[4:51] You'll also see the top issues we found
on your site as well as the number of
[4:54] URLs that had the issue.
[4:57] So when you run into an issue, you can click on 
the caret to see a description of what it means
[5:02] and also a short snippet of how to fix it.
[5:05] And once you have an idea of what the issue is
and how to fix it, just click on the number under
[5:10] the "crawled" column to see the affected URLs.
[5:14] Then it's just a matter of fixing them 
one by one or hiring someone to help.
[5:19] And since you set up weekly scheduled audits,
you can revisit the Overview report to see if
[5:24] there's any "SEO maintenance" you can do.
[5:27] And that wraps up Ahrefs' SEO course
for beginners.
[5:30] Everything you've learned in this course 
should be enough to get you indexed,
[5:34] ranking, and to keep your site in
good technical health.
[5:37] And I've linked up a playlist in the description
to the entire course with all 14 videos which
[5:43] will be free forever.
[5:44] Thank you for joining me and I hope you were 
able to get a ton of value from the course.
[5:48] And make sure to like, share, and subscribe for 
more actionable SEO and marketing tutorials.
[5:54] Feel free to browse around our channel and
if you have any questions, leave them in
[5:58] the comments and we'll do our
best to get to each one.
[6:00] I'll see you in the next tutorial.

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