keyword research tips to help you rank higher in g with timestamps YoutubeScribe.com

[0:00] Keyword research is a process.
[0:01] But the problem is that some of the best keywords and topics can't be found through a conventional process.
[0:08] So in this SEO tutorial, we're going to cover
some advanced keyword research tips
[0:12] to find topics worth going after.
[0:14] Stay tuned.
[0:15] [music]
[0:19] What's up SEOs?
[0:20] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:24] research your competitors and dominate your niche.
[0:26] If you've watched any of our videos on keyword
research, I'm sure you've seen me talk about
[0:31] entering a couple seed keywords in a tool, going 
to a keyword ideas report, applying some filters
[0:37] and then picking topics to create content on.
[0:40] This is how keyword research is normally done
and it works no doubt.
[0:45] But the thing is that if everyone is doing keyword research this way, then everyone's
[0:49] finding the same keywords, so they're going
to be more competitive.
[0:53] Instead, you need to look into additional methods 
that your competitors might not be using.
[0:58] With that said, let's start hunting for some 
keyword ideas.
[1:01] The first thing you should do is find pages that are sending a lot of search traffic to your competitors.
[1:06] And I'm going to touch on a couple of things
to look for here.
[1:09] So let's say that I have a yoga site.
[1:11] I'd start off by looking for a competitor's website.
[1:14] And by competitor, I'm talking about websites who are ranking for keywords
[1:18] that you'd also want to rank for.
[1:20] So they might not be your direct business competitors 
in this case.
[1:23] So I'll start off on Google and search for a keyword 
that's likely popular like "yoga exercises."
[1:29] Since this page is ranking high and you can
clearly tell that the domain is relevant to yoga,
[1:34] I'm going to run a competitive analysis on their domain.
[1:37] So I'll head over to Ahrefs' Site Explorer, and enter in "doyouyoga.com."
[1:42] And it looks like they're getting hundreds
of thousands of search visits each month,
[1:46] making them a good target for further analysis.
[1:49] If you find the site you're analyzing doesn't
get very much search traffic, so we'll say,
[1:53] less than 30,000 search visits in a popular industry
like yoga, then you may want to try a different site.
[2:00] Since we found a competitor with a lot of search 
traffic, let's head over to the Top pages report,
[2:05] where you can see the pages that generate the most search traffic for the site.
[2:09] Now, because my yoga site doesn't discriminate
against which part of the world you're from,
[2:13] I'm going to switch this filter to show traffic
estimations from all countries.
[2:18] Now, there are two ways you can use this data.
[2:21] First is to find low-competition topics that
get search traffic.
[2:25] Since we know that backlinks from unique websites
help a page rank,
[2:29] let's just look at the Referring domains column.
[2:32] Now, for anything that has less than, let's
say, 10 referring domains, these might be
[2:36] low-hanging topics worth targeting.
[2:38] So these ones look good for our first test.
[2:41] Now, let's take a look at the page URL and
top keyword for these pages.
[2:45] This will help us evaluate whether these are
relevant topics for your site.
[2:49] To me, they all look relevant, so let's add
the traffic number to our analysis.
[2:53] This column will be a good indication of whether
spending your time and money building those links
[2:58] will be worth the estimated traffic you could get.
[3:01] So these are all getting at least a few thousand
search visits per month, so the traffic I can get from
[3:06] ranking for these pages would probably be 
worth going after.
[3:10] Finally, I'll look at the Position column.
[3:12] Looking at these pages, you'll see that this page 
is ranking in position 6 for "yoga for weight loss,"
[3:18] which isn't a very high position.
[3:20] So that tells us that ranking ahead of them
could produce much more traffic for us.
[3:25] The second way is to look at the traffic distribution
going to these pages.
[3:29] I don't know about you, but I personally hate
losing in anything I care about.
[3:34] Beat me in a round of golf, and I'll challenge
you to another round.
[3:37] Outrank me in the SERP and I'll come back fighting.
[3:39] Own a large percentage of traffic that's not
even mine, and I'll come and compete.
[3:45] Now, within the Top pages report, you can
see the total percentage of traffic
[3:48] each page accounts for across the website.
[3:52] And you'll see that the topics "yoga poses"
and "yoga for lower back pain" accumulate
[3:56] to around 15% of this website's entire search traffic.
[4:01] Assuming this was my direct business competitor,
I'd personally go after these topics for the sole purpose
[4:07] of owning as much relevant traffic and taking it 
away from them.
[4:12] After you've depleted the list of this competitor's
top pages, go to the Competing domains report
[4:16] to find even more relevant websites to get
new ideas from.
[4:20] Rinse and repeat and we're on to the next tip,
[4:23] which is to discover keywords your competitors 
aren't targeting.
[4:26] In the words of Glen Allsopp:
[4:28] If you can find the keywords your audience are 
searching for, but your competitors haven't found,
[4:34] you can leverage a huge advantage to increase 
traffic and engagement on your content.
[4:39] The good news is that you can find these keywords
that your direct competitors aren't targeting.
[4:44] The bad news is that there isn't a cookie-cutter formula to find these.
[4:48] It requires a bit of creativity.
[4:50] Here are a couple of ways you can find some
out-of-the-box keyword ideas.
[4:54] The first way is to look at Google Trends
for stand-out keywords.
[4:57] So let's say we're in the ultra-competitive
weight loss niche.
[5:00] I'll run that search in Trends and scroll
down to the Related queries.
[5:04] Looking at the results, you'll immediately see 
something interesting.
[5:08] Celebrity names.
[5:09] And if we go to the next page, you'll see even more.
[5:13] So let's keep that in mind.
[5:14] Now, let's go to Ahrefs' Keywords Explorer to dig deeper.
[5:17] So I'll search for a couple of seed keywords
like "weight loss" and "lose weight."
[5:22] Next, I'll go to the Phrase match report.
[5:25] Now, since we're looking for celebrity-related
weight-loss queries, we need to try and identify
[5:29] a pattern, also known as a footprint.
[5:32] So based on our research from Google Trends,
you'll see that these queries have exactly four words.
[5:37] "First name," "last name," "weight," "loss."
[5:41] So I'll set the Word count filter to show
keywords with a min and max value of 4.
[5:46] So this will show us queries with exactly four words.
[5:49] And now we can easily spot names like Rebel Wilson,
[5:52] Melissa McCarthy, Susan Boyle, and Mama June.
[5:55] And if you look carefully, you'll see that all of these keywords have low Keyword Difficulty scores.
[6:00] So to further narrow our list, let's set another
filter to only show keywords with a maximum
[6:06] Keyword Difficulty of 10.
[6:08] And you now have a ton of low-competition
celebrity weight-loss keywords, which may
[6:13] be a good way to enter an ultra-competitive niche.
[6:16] Now, this is just one example of following
the rabbit hole to find keyword ideas.
[6:21] But most niches aren't filled with celebrity names.
[6:24] So the second thing you can do is look for 
related keywords using Google Correlate.
[6:29] Let's search for "weight loss" again.
[6:31] At this point, I just want to skim through the correlated keywords and look for interesting words.
[6:36] So based on this list, I'd choose anything
that looks remotely-relevant like "percentage,"
[6:42] "average," "salad," "vacation," "peanut," and "vacations."
[6:47] Now, let's go back to Keywords Explorer and
go to the All keywords report with
[6:51] "weight loss" and "lose weight" set as our seeds.
[6:54] This time, I'm going to use the "Include" filter and paste in a comma-separated list of our related keywords.
[7:00] And I'll make sure to show keywords where any of 
these words appear.
[7:03] And we have yet another list of relevant keywords,
where most are actually pretty low-competition.
[7:09] But you should be a bit skeptical and ask
why are these low-competition?
[7:13] Well, in this case part of it has to do with 
search demand.
[7:16] But a good chunk of these are because a lot
of other sites don't know about these keywords
[7:21] or at least they don't seem to be targeting it with 
much intention.
[7:25] You just need to filter, analyze the SERP for search intent, and target the ones worth going after.
[7:30] The next keyword research tip is to find low-competition topics with high search traffic potential.
[7:35] And the way we're going to do it is using
Ahrefs' Content Explorer, which has a database
[7:40] of over a billion pre-vetted pages of content.
[7:42] Just search for a query related to your niche.
[7:45] And you should see a ton of relevant results.
[7:47] Next, let's set a filter to only show pages
that get at least 500 monthly search visits.
[7:53] The final filter will be to only show pages
that have a maximum of 5 referring domains,
[7:58] or unique websites linking to the page.
[8:01] And the reason why we're doing this is because
we know that backlinks from unique websites
[8:05] help a page rank higher in Google.
[8:07] So looking for pages without a lot of backlinks, yet they're still generating a good amount of search traffic,
[8:13] likely means there's an opportunity to be had.
[8:16] Looking at the results, you'll see this one on 
a 1,200-calorie meal prep that gets around
[8:21] 3,000 monthly search visits!
[8:23] Click on the organic traffic number, and you'll
be able to see all of the keywords it ranks for
[8:28] and their keyword metrics.
[8:30] Next up is to find keywords that forums are ranking for.
[8:33] From an ownership standpoint, forums are great
because it's all user-generated content.
[8:39] People are actively asking questions, providing answers, and the owner is able to reap the traffic as a result.
[8:45] On the flip side, forum pages that are ranking
high are generally easy topics to rank for
[8:50] because they often contain low-quality 
user-generated content.
[8:54] Now, this makes your chances of ranking with a well-crafted page high.
[8:59] On top of that, since the content is usually subpar 
at best, it's unlikely they've generated a lot of links.
[9:05] But because of the sheer amount of content
they have, they're still going to manage
[9:08] to rank for all sorts of random keywords.
[9:11] For example, Quora gets around 90 million
search visits each month.
[9:15] Yahoo Answers gets around 17 million monthly 
search visits.
[9:19] And StackOverflow's questions get around 22 million search visits!
[9:23] And to prove my point, look at the Top pages
report for Quora.com.
[9:27] Some of their pages are generating over one
hundred thousand search visits per month
[9:32] without any or many links from unique websites.
[9:36] Now, looking at the Top pages report for Quora
is great if you're in a niche that
[9:40] doesn't have any high-traffic forums.
[9:42] But if you can find a niche-relevant forum
with high search traffic, then you'll find
[9:47] a ton of great keyword ideas to cover.
[9:49] So let's say you have a site about golf.
[9:51] Then you'll probably know about the GolfWRX forum.
[9:55] First, I'll check how much search traffic they 
get by looking it up in Ahrefs' Site Explorer.
[10:00] And it looks like they get a good amount of 
search traffic.
[10:02] Next, I'll go to the Top pages report to see
the pages or questions that are driving the
[10:07] most search traffic for them.
[10:08] Now, you might notice that the top keyword
for a lot of these pages are branded queries.
[10:13] So let's enter keywords like wrx, and golfwrx 
into the Exclude box.
[10:19] Now, I'll click on the "Target" filter, and choose 
to exclude these from just the keywords.
[10:24] Now, if we skim through the list, you'll see
a pattern yet again.
[10:27] They're ranking for a lot of keywords with
a golfer's first and last name, and WITB,
[10:33] which stands for "what's in the bag."
[10:35] So let's take this over to Keywords Explorer
and search for "witb" as our seed.
[10:40] Next, I'll go to the Phrase match report to
see all keyword ideas that contain this word.
[10:46] And without even setting any filters, you can 
see a whole bunch of low-competition keywords
[10:50] that might be worth going after.
[10:53] I could go on and on about looking for footprints
or patterns and then following the yellow
[10:57] brick road to keyword heaven, but I'll leave
you with these tips to try out for yourself.
[11:02] Now, if you're relatively new to keyword research
and you're looking for more of a process,
[11:06] then I highly recommend watching some of our
other keyword research tutorials
[11:10] which are super-focused on process.
[11:13] But before you go, make sure to like, share, 
and subscribe
[11:16] for more actionable SEO and marketing tutorials.
[11:20] So go and try some of these tips out and I'll
see you in the next tutorial.

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