youtube keyword research how to get more views con with timestamps YoutubeScribe.com

[0:00] Is YouTube keyword research really that important?
[0:02] Since the first day we created a keyword targeted
video, our YouTube search traffic has grown
[0:07] tremendously and super consistently.
[0:10] And in this video, you and I, we are going to
unpack the exact keyword tools and process
[0:15] we use, step-by-step.
[0:17] Stay tuned.
[0:18] [music]
[0:22] What's up creators?
[0:23] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:27] your competitors and dominate your niche.
[0:29] Now, over the past 8 months, we've grown our
YouTube search traffic by 377%.
[0:34] And the fundamental reason for our success
has been our YouTube keyword research process.
[0:39] Now, I'm sure you've seen other videos that
talk about looking at the number of views
[0:43] of top-ranking videos and copying their titles.
[0:46] But this isn't the way to get more views for
your videos.
[0:49] Looking at these numbers alone will likely
lead to a lot of wasted time because you've
[0:53] no idea where these views came from.
[0:55] For all you know, they could have been from
ads.
[0:57] More on this later.
[0:58] So let's cut the chitter chatter and get to
the exact process you can use to get free,
[1:03] consistent, and passive views from YouTube
and Google search.
[1:07] Quick sidenote: I won't be covering optimization
for suggested views, but if you want to see
[1:12] a video on that, be sure to leave a comment and
let me know.
[1:15] Alright, so step one is to map out a hierarchy
of your topics.
[1:18] Structure is important.
[1:20] Create videos on topics that are too broad,
and you start reaching irrelevant audiences
[1:24] for your business.
[1:25] But create videos on topics too small and
your reach diminishes.
[1:29] Grab a pen and paper and let's start drawing.
[1:31] Let's say I'm creating a new channel where
I'll unbox videos on popular tech-related products.
[1:37] So let's add unboxing to the top of the hierarchy.
[1:39] Now, what am I going to unbox?
[1:41] Let's add cell phones, game consoles, and
camera equipment.
[1:45] Now, which brands do I buy?
[1:46] Let's add Apple and Samsung under cell phones.
[1:49] Nintendo and Xbox under game systems.
[1:51] And Canon and Nikon under camera brands.
[1:54] And we can even add models under each of these
categories.
[1:57] You get the point.
[1:58] This exercise will help you build a framework
of topics you can use to quickly qualify or
[2:03] disqualify whether it's a good fit for your
desired audience.
[2:06] Step 2 is to generate keyword ideas and analyze
keyword trends.
[2:10] There are quite a few keyword tools out there,
but from my experience, most of them are just way
[2:15] off and some try and pass Google search volumes
as YouTube search volumes.
[2:19] The thing is that people often search for
completely different things on Google vs. YouTube.
[2:24] For example, if you look at the trend for
the phrase, "html tutorial," with Google set
[2:28] as the search engine, you'll see that searches
have been declining over time.
[2:32] Whereas YouTube searches had an upward trend
during the same time period.
[2:36] So bottom line?
[2:37] You can't rely on Google search volumes when
it comes to choosing keywords for YouTube.
[2:41] But what about looking at the number of views
a video has?
[2:44] If a video has a lot of views, then it must
be a good topic to target, right? Wrong.
[2:50] Take a look at the search results for the
keyword, "seo audit".
[2:53] You'll see that we created a video 3 years
ago and gained 640,000 views, which averages
[2:58] out to around 200,000 views per year.
[3:01] But let me show you our analytics.
[3:03] You'll see that 550,000 views came from YouTube
ads in 2016 and less than 20,000 views from
[3:10] YouTube search.
[3:11] The good thing is that you can avoid wasting
time and get good representations of true
[3:15] search volume using one of two tools.
[3:18] The first is YouTube ads.
[3:20] After you choose your keyword, let the ad
run for a month or so to collect a good amount of data.
[3:25] Then, go to the search terms report, where
you can see the impressions and views data for
[3:29] various keywords.
[3:30] The number of impressions a keyword gets should
be an underestimation of search volume since
[3:34] your ad won't show for every search query.
[3:37] YouTube ads are quite cheap and a great way
to find new keyword ideas and see search volume.
[3:42] The second tool is Ahrefs' Keywords Explorer.
[3:45] Just select YouTube as your search engine,
and enter a keyword you want to research.
[3:49] So I'll search for "unboxing." Cool!
[3:51] So this topic has 108,000 monthly searches
in the US and around 645,000 worldwide.
[3:58] But ranking for this keyword would kind of
be useless.
[4:01] Think about it.
[4:01] If someone searches for the phrase, "unboxing,"
what do you think they want to see you unbox?
[4:06] I have no idea and you probably don't either.
[4:09] I'll expand on this in the next step, which
is absolutely critical to your video's success.
[4:14] So instead of looking at this, let's go and
generate some solid keyword ideas.
[4:18] Just go to the Phrase match report, which
shows you all of the keywords that contain
[4:22] your target query.
[4:23] Right away, you can see nearly 100,000 keyword
ideas.
[4:26] But not all of these keywords are going to
be relevant to you.
[4:29] So let's take a look at our hierarchy again.
[4:31] If we wanted to narrow our search down to
relevant phrases, we can use the Include box
[4:35] and add our own comma-separated list.
[4:37] So I might search for nintendo, xbox, iphone,
macbook, canon, and nikon.
[4:44] Then I'll select the "Any keyword" tab.
[4:46] And just like that, we have over 6,600 relevant
keywords we can create videos around.
[4:51] And let's narrow down the results even more by adding a minimum volume of 500 searches per month.
[4:57] Now, this is a much more manageable list of
videos we can create content around.
[5:02] But not all of these topics are going to be
worth your attention.
[5:04] For example, if we click on iPhone 8 unboxing,
you'll see that this topic shows 23,000 monthly
[5:10] searches, which seems awesome!
[5:12] But if you look at the trend graph, you'll
see that search volumes are diminishing, which
[5:16] skews this number a little bit.
[5:17] Most keyword tools, regardless of search engine,
use rounded annual averages.
[5:21] So while people are still searching for this
query, it doesn't mean that 23,000 people
[5:26] in the US are searching for it this month.
[5:28] So this extra layer of data can help you make
smarter decisions on whether a topic is worth
[5:33] targeting or not.
[5:34] Let's take a step back and look at the trend
for "nintendo switch unboxing."
[5:37] While search volumes have decreased from its
release date, it still holds a relatively
[5:41] strong search demand.
[5:42] So in my opinion, this one seems like a good
one to target.
[5:45] But why stop here?
[5:47] If you create a video on a Nintendo Switch
unboxing, you could probably create numerous
[5:51] videos around the console too.
[5:53] So let's change our keyword from "unboxing"
to "nintendo switch."
[5:56] And then I'll go back to the Phrase match
report for our new target keyword.
[6:00] And you'll see a whole bunch of new topics.
[6:02] You can create a dedicated review, another
video on games, accessories, and more.
[6:07] And that, my friend, is how you take the guesswork
out of choosing good keywords to target for
[6:12] your YouTube channel.
[6:13] But hang on a second.
[6:14] There's one more thing that you have to see.
[6:16] And that's the "Newly discovered" keywords
report.
[6:18] This report shows you a list of keywords that
contain your seed, which were recently added
[6:23] to our database.
[6:24] Now, why am I creating a fuss about this?
[6:26] Using this report, you can gain insights on
new topics or products that people are searching for.
[6:31] So if you're one of the first to release content
on it, then there's going to be less competition. And
[6:36] if the topic ends up trending, you can ride
the wave from start to finish.
[6:39] For example, you'll see that we discovered
"super smash bros ultimate unboxing" in November
[6:44] 2018, which has a decent search volume.
[6:46] And since this was a recent release, there's
a good chance that search demand is only going
[6:51] to build as searchers start to look for this.
[6:53] Let's check the YouTube search results.
[6:55] These two videos have gained over 600,000
views in the last month or two and their high
[7:00] engagement stats tell me that these views aren't
from ads.
[7:03] And sure.
[7:04] You could argue that they have millions of
subscribers.
[7:07] But look at this video, which got over 3,500
views in one month.
[7:11] They only have around 40 subscribers, which
is huge for a new channel.
[7:14] So if you want to get more views fast, then
keep an eye on the newly discovered report
[7:19] for trending topics.
[7:20] If you're following along, then you should
have a ton of great keyword ideas for your
[7:24] channel that have search demand.
[7:26] But a critical component to rank on YouTube
is all in step 3.
[7:30] Which is to analyze search intent.
[7:32] Matching search or keyword intent should always
be your number one goal.
[7:36] And it's a huge, yet simple part of the keyword
research process.
[7:39] First, start by asking yourself:
[7:41] What would someone want to find when searching
for your target keyword?
[7:45] For something like "nintendo switch unboxing,"
it's pretty clear.
[7:48] They want you to take that thing out of the
box and show them everything that's inside.
[7:52] But something like "nintendo switch games"
is more open to interpretation.
[7:56] To figure this out, go to YouTube in private
or incognito mode, and search for the keyword
[8:00] you want to rank for.
[8:01] And it's pretty clear.
[8:03] People want to watch a video about a bunch
of games.
[8:06] Also, take note of the length of the videos.
[8:08] In this case, they're all around the 9 - 14-minute
mark.
[8:11] So I'd probably create something of similar
length, but pack it with helpful information,
[8:15] rather than just trying to fill in a time quota.
[8:17] Ok, step 4 is to optimize your videos to be
found in Google search.
[8:21] And I'm sure you've seen video pop ups in the
Google search results.
[8:24] Some show up in video carousels, others as
dedicated results, some as featured videos,
[8:30] and some have multiple formats.
[8:32] If you're not optimizing for these video SERP
results, then you could potentially be missing
[8:36] out on huge traffic potential.
[8:38] For example, according to Ahrefs' Site Explorer,
this video on deleting your Facebook account
[8:43] gets nearly 50,000 visitors from Google each
month.
[8:46] Now, there are two ways to find topics that
have potential to "double-dip" from YouTube
[8:52] and Google searchers.
[8:53] First is obviously to Google one of your keywords
that you want to rank for.
[8:56] And if you see videos being dominant in search
results, then there's a good chance you can
[9:00] rank there if you're able to create a high
engagement video.
[9:03] The second way is to use Ahrefs' Content Explorer,
where you can search through over a billion
[9:08] pages and get useful SEO and social metrics.
[9:11] And the best part about this is you can
use advanced search operators.
[9:15] To find YouTube videos that are getting search
traffic in Google right now, you can type
[9:19] site:youtube.com inurl:watch, which will narrow
our results down to YouTube videos only.
[9:27] Then type title: and a phrase you want to
search for.
[9:31] Next, I'll sort the results by pages that
get the most Google search traffic.
[9:35] And this one looks super promising.
[9:37] It was published only a few months ago and
gets around 18,000 views per month from Google
[9:42] search alone, which I'm sure contributes to
their over 2 million views.
[9:46] You can see the exact keywords this video
ranks for in Google by clicking on the details button,
[9:51] and then the organic keywords tab.
[9:53] Last but certainly not least, I recommend
searching for one of the keywords in Google
[9:57] to get a better understanding of the video
SERP type and on-page factors like video
[10:02] titles and lengths.
[10:03] So in this case, the results show a video
carousel, which gives you a better chance
[10:07] of ranking since there are three visible results.
[10:10] Also, you'll notice that these were all published
somewhat recently, and they all use the keywords
[10:14] "nintendo switch" and "review" in their titles.
[10:17] Keyword research is a huge component to ranking
on YouTube, Google, and getting views to your
[10:22] videos consistently.
[10:24] But there's obviously more to YouTube SEO
than this.
[10:26] So if you'd like to see more on ranking videos
on YouTube or anything video marketing related,
[10:31] leave a comment below and let me know what
you'd like to see.
[10:34] Also, make sure to like, share, and subscribe
because we have new videos that we publish
[10:39] each week jam-packed with value.
[10:41] So until then, keep grinding away, and I'll
see you in the next tutorial.

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