keyword research how to target the right keyword 3 with timestamps YoutubeScribe.com

[0:00] Part 3. How to find the best keyword to target
[0:03] Here's that simple keyword research
exercise that I promised to show you.
[0:07] The one that helped me find these four cool
keywords that we were discussing just now:
[0:12] I told you that I found them by putting myself in
the shoes of people, who love reading fantasy
[0:16] fiction books.
[0:17] And just guessing what kind of things they
might be searching for in Google.
[0:20] But the search queries that I originally
brainstormed were actually a bit different:
[0:25] "what are the books similar to harry
potter," "fantasy books like the hobbit,"
[0:29] "books similar to the lord of the rings," "what
authors write in the style of terry pratchett."
[0:34] And according to Ahrefs' Keywords Explorer,
none of them has any decent monthly search volume.
[0:39] But I don't care about the search volume of
these queries.
[0:42] We already know that there are hundreds of
ways to google for the exact same thing.
[0:46] That's why I always look at the search results
for each of these search queries and see how
[0:51] much traffic the top-ranking pages get in total.
[0:54] So by clicking on the SERP dropdown I can
see that the page that ranks #1 for "Books
[0:59] similar to the lord of the rings" search
query gets almost 500 visits per month.
[1:04] And that is in the US alone.
[1:06] The total search traffic to this page across all
counties is almost a thousand visits per month.
[1:12] So clearly this topic has some decent search
traffic potential.
[1:15] Even though my original search query had
almost no search demand.
[1:19] And if I want to get all this search traffic
to my own site, I will have to write an article
[1:23] that would be quite similar to this top-ranking one.
[1:26] So let's see what else we can learn about
this #1 ranking page.
[1:30] Did you notice the column called Top keyword?
[1:33] It shows me a search query that is slighly
different from my original one, but it has
[1:37] a profoundly bigger search volume.
[1:39] Where does this Top Keyword come from?
[1:42] As you can see, this article ranks for almost
900 different keywords.
[1:46] And the top keyword that we feature here is
the one that brings the most traffic to this article.
[1:51] Which makes it safe to assume, that the most
popular search query that people use to search
[1:56] for book recommendations similar to "lord of
the rings" is exactly this one.
[2:00] And it would also be safe to assume, that if
your article will rank high for this top keyword,
[2:06] it will also rank for all other longer tail keywords,
that basically mean the same thing.
[2:12] Because this is exactly what we see happening
here with this top-ranking article, that ranks for
[2:17] almost a thousand search queries.
[2:19] So if I were to write an article on this topic,
I would not target my original search query
[2:25] and title my article something like "10 Awesome
Books Similar to The Lord of the Rings"
[2:30] Because it doesn't represent the most popular
search query that people put into Google.
[2:35] I would instead target the search query with
the biggest search volume, and title my article
[2:40] "10 Awesome Books Like The Lord of the Rings"
[2:43] This is how you find the most commonly used search
query for whatever topic you want to write about.
[2:48] So please pause this video and try this little exercise.
[2:52] Step 1: Put yourself in the shoes of your
potential customers and think about the things
[2:56] that they might be searching for in Google.
[2:58] Word these search queries in any way that
makes sense to you and put them into Ahrefs'
[3:03] Keywords Explorer tool as is.
[3:05] Step 2: Explore the search results for each of
your search queries and see how much search
[3:10] traffic they get in total.
[3:12] Step 3: Look at the top keyword, that brings
the most search traffic to each of these pages
[3:17] and notice how different it is to your original search
query and if it has a vastly bigger search volume.
[3:23] Step 4: Note down the articles with the highest
search traffic along with their Top keyword.
[3:28] And that is exactly how I create my lists
of content ideas.
[3:32] I have the Top keyword, which describes the
topic that needs to be covered, along with its
[3:36] monthly search volume.
[3:37] And I have the URLs of a few top-ranking articles
that get the most search traffic for that topic.
[3:43] And the next thing I want to know is how
difficult it would be to outrank these articles
[3:47] and get all this traffic to myself.

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