how to promote your content using email outreach 1 with timestamps YoutubeScribe.com

[0:00] Welcome to the lesson #10. How to build links
and promote content via blogger outreach.
[0:05] Here's what we're going to cover in this lesson.
[0:07] How to use outreach for content promotion.
[0:09] How to find thousands of high-quality
outreach prospects.
[0:13] And how to write ridiculously effective outreach emails.
[0:15] So let's go!
[0:16] Part #1. How to use outreach for content promotion.
[0:20] First of all, outreach is not a digital marketing strategy.
[0:23] Influencer marketing, guest blogging, broken link
building - these are the strategies in digital marketing,
[0:28] or tactics, whatever you prefer.
[0:30] And outreach is just a tool that you use
in order to execute on them.
[0:33] If you want influencers to promote your
content, you need to reach out to them.
[0:37] If you want bloggers to publish your guest
articles, you need to reach out to them.
[0:41] If you want website owners to fix their
broken backlinks, well… you get the idea.
[0:45] That said, there's no such thing as an "Ultimate
Guide To Outreach."
[0:49] It simply cannot exist because there's just 
too many use cases to consider.
[0:53] So in this lesson I will not teach you all
possible applications of outreach, which
[0:57] in fact go way beyond marketing and into
business development and networking.
[1:01] We're only going to focus on using outreach
for spreading the word about your content
[1:05] and landing some high-quality backlinks along the way.
[1:08] And before I tackle the two common outreach
issues - where to find outreach prospects
[1:12] and what to say in your outreach emails -
[1:14] I want to address three things that people often get
wrong when promoting their content via outreach.
[1:19] And the first thing that many people fail
to understand is that outreach is in fact
[1:25] content promotion.
[1:26] Imagine the situation:
[1:27] You emailed 100 people with a link to your article:
[1:30] 80% of them opened your email, 30%
clicked your link and read the article
[1:35] 10% emailed you back with their feedback
but non of them tweeted or linked to it.
[1:40] Most people would conclude that their outreach
has failed and would probably never bother
[1:44] doing it again, because "it doesn't work."
[1:46] But think about it, by sending 100 emails
with 80% open rate, you're putting yourself
[1:51] on the radar of 80 awesome hand-picked
people from your industry.
[1:56] 30% clickthrough rate means that 30 of these
awesome people have actually visited your
[2:00] blog and read your content.
[2:02] And a 10% reply rate means that you've just 
made a connection with 10 awesome people
[2:07] from your industry.
[2:08] Which, as we learned in previous lessons, 
can often lead to a ton of additional benefits.
[2:12] Yes, you didn't get any tweets or backlinks.
[2:15] But it would be WRONG to say that your outreach
has failed, as long as your emails get opened,
[2:20] your links get clicked, and people reply to you.
[2:22] That's why I said that outreach is content
promotion.
[2:26] Obviously, 30 people visiting your blog is
far from a life-changing amount of traffic.
[2:30] But you've only sent 100 emails.
[2:32] What if you send 1,000 or even 10,000 emails?
[2:35] That will translate into 300 or even 3,000
people visiting your blog.
[2:39] And I have no doubts that many of these visits
will eventually result in tweets, backlinks
[2:44] and all sorts of other "side benefits."
[2:46] "Tim, but isn't sending 10,000 emails called
SPAM?"
[2:49] That is a great question and it brings us to
the second thing that people often get wrong:
[2:54] #2. There's a fine line between outreach and SPAM
[2:57] Yes, if you send 10,000 emails in a week,
or even in one month - that is SPAM.
[3:03] There's no way to properly research this many
people and send each one a personalized email
[3:07] in such a short timeframe.
[3:09] So when I talk about reaching out to 10,000
people, I actually refer to a long term strategy,
[3:14] that would be executed in the course of a
year or maybe two.
[3:17] Which gives you enough time to do it right
and not be a SPAMmer.
[3:20] Think of outreach and SPAM as two ends of
one spectrum.
[3:23] This spectrum represents the amount of effort that you put into each individual email
[3:27] that you send.
[3:28] This includes finding the person you want
 to get in touch with;
[3:31] researching them, to make sure they're a good fit;
[3:33] and, obviously, writing a personalized
outreach email to them.
[3:36] On one end of this spectrum we have an auto-
generated list of people which you never bothered
[3:41] to manually review.
[3:42] Plus a generic outreach template which you
copied from some popular "guide to outreach"
[3:46] and barely even customized.
[3:48] This approach is pretty much the definition
of the word SPAM.
[3:51] And on the other end of this spectrum we have
a small list of people who you took time to
[3:55] thoroughly research, which gives you the opportunity
to write a unique and very personal
[3:59] outreach email to each of them.
[4:01] That is how outreach should be done in the ideal world.
[4:04] But in all honesty, both ends of this spectrum
are nothing but extremes, that you should
[4:08] stay away from.
[4:09] You don't want to send 10,000 nearly random
people a generic email template.
[4:14] Especially if you care about your reputation
in that industry.
[4:17] That would be an equivalent of shooting
yourself in the foot.
[4:19] But at the same time, you don't want to spend
weeks researching a handful of people and
[4:24] crafting the most perfect outreach emails possible.
[4:27] Just to realize they're too busy right now
for whatever you're sending them.
[4:31] The right approach is somewhere in the middle
albeit leaning more towards the "Ideal Outreach"
[4:35] end of the spectrum.
[4:37] Each industry is very different and I recommend
that you experiment with the amount of effort
[4:41] that you put into each outreach email before
deciding where on this spectrum is right for
[4:45] you to settle.
[4:46] And just in case you're reluctant to give
up on the quality of your outreach, I have
[4:50] one last piece of advice for you:
[4:51] #3. Perfect outreach doesn't guarantee any results.
[4:55] I just mentioned a situation where you spend
weeks thoroughly researching a handful of
[4:59] people and sending them the best outreach
emails they have ever received.
[5:02] And then it turns out they're too busy to reply.
[5:05] In all honesty, this is quite a common scenario.
[5:07] If you tried outreach before, I'm sure you
will agree with me on that.
[5:10] And the reason why it happens is painfully obvious.
[5:13] Life gets in the way.
[5:15] Your "perfect outreach email" may flop due
to a hundred different reasons that you're
[5:19] not even in control of.
[5:21] What time of the day the person will see your email.
[5:23] Will they open it on their mobile phone
or desktop computer.
[5:26] Are they in a good mood.
[5:28] Is their schedule full right now.
[5:30] How many other emails they have received today.
[5:32] Etc, etc, etc...
[5:33] So yeah, perfect outreach doesn't guarantee
any results"
[5:37] You need to mentally prepare yourself for
this and not get discouraged when people
[5:41] don't reply your emails.
[5:42] Here at Ahrefs we rarely get Open rates above
80% and the Reply rate almost never crosses 30%.
[5:49] And we consider these numbers to be quite good.
[5:51] If your own numbers are way lower than
ours, here are a few quick tips.
[5:55] If your Open rate is low, make sure you're
sending to the right email address.
[5:59] Especially if you're using some automated
software to pull these email addresses for you.
[6:03] We have a great post at Ahrefs blog that should
help you with that: "9 Actionable Ways To Find
[6:08] Anyone's Email Address."
[6:09] Also experiment with your email subject.
[6:12] If you're using a generic email subject like
"something you might like," don't expect
[6:17] people to open it.
[6:18] You should create subject lines that would
somehow reflect your outreach excuse.
[6:22] More about this later.
[6:23] Now, if your Clicks rate is low, invest more
time into vetting your outreach prospects.
[6:28] It can be that you're simply reaching out to the wrong people, or they are no longer interested in that topic.
[6:33] Or make sure to clearly specify what's so unique and awesome about your article that would make them
[6:38] want to click the link and check it out.
[6:40] And finally, if your Reply rate is low, make sure you ask for their feedback.
[6:44] A simple request like "Let me know your thoughts"
[6:46] actually works quite well in terms of getting replies.
[6:49] Also make sure you're not asking for a favor.
[6:52] Most people prefer to not reply emails
because they don't want to say "no."
[6:56] As you can tell, these tips are mostly based
on common sense and might even seem obvious.
[7:01] But I get so many awful outreach emails that
I felt I had to include this advice in my lesson.
[7:05] And we're done with the basics.
[7:07] Now, let me show you how to find thousands
of high-quality outreach prospects.

本文档为站内渲染。原始文件本地路径：saas/source/knowledge-people/Knowledge-World-人物-seo方法论-youtube-seo-scripts-ahrefs-scripts-895c18.txt（仅本地保留，不入库不部署）