5 free seo tools by ahrefs to improve seo with timestamps YoutubeScribe.com

[0:00] Did you know Ahrefs has free SEO tools?
[0:04] Well, in this tutorial I'm going to show you
five of our best free SEO tools and how you
[0:09] can use them together to actually
improve SEO for your site.
[0:12] Stay tuned.
[0:13] [music]
[0:18] So over the past year we've released around
14 free SEO tools, most of which can be found
[0:23] in the footer of our website.
[0:25] Now, because I know you love workflows and
processes, this tutorial is going to show you
[0:30] how to use them together and hopefully
gain some traction from organic search.
[0:34] So let's kick this off with our first free
SEO tool that'll help you keep your site
[0:38] in good health.
[0:40] And that's Ahrefs' Webmaster Tools or AWT.
[0:43] AWT includes two of our core tools and
will work for any websites you own.
[0:48] The first tool is Site audit, which will scan your
website for over 100 technical and on-page SEO
[0:54] issues and organize them into digestible reports.
[0:58] Now, I've already verified our site and
ran an audit for ahrefs.com.
[1:02] So let's head over to the Overview report.
[1:04] Here you can see things like your website's
health score, which represents the percentage
[1:08] of URLs that don't have errors, and you'll also
see a list of the top issues right below that.
[1:15] Now, if you're unsure of what to do with these issues,
we also provide details on what the issues are
[1:21] and how to fix them.
[1:22] So let's say you wanted to fix pages
that link out to broken pages.
[1:26] To see the URLs, just click the number, and
you'll be taken to Page Explorer, which shows
[1:31] the affected URLs and the broken pages
they link out to.
[1:36] Just export the results and now it's just a matter
of removing or replacing those broken links.
[1:42] Now, a great feature in Site Audit is that you can
set up scheduled audits on a weekly basis.
[1:47] And this allows you to monitor changes that
are happening on your site starting from your
[1:52] second audit.
[1:53] So looking at the second audit for ahrefs.com,
you'll see the change in the number of URLs
[1:58] for each issue, the number of new cases, as
well as the number of URLs that no longer
[2:04] have the issue.
[2:06] Stay on top of your weekly audits and
you'll be on your way to a healthier site.
[2:11] The second tool in AWT is Site Explorer, which
gives you backlink and search traffic data.
[2:17] So let's go to the dashboard and I'll click
on our verified project which will bring us
[2:21] to the Overview Page.
[2:23] On this page, you can see top-level metrics for
your website like Domain Rating, total backlinks,
[2:29] total referring domains, which are just unique
websites that link to you, the number of keywords
[2:34] your site ranks for, and the estimated
search traffic to your website.
[2:39] And right below that is an interactive graph
that shows how fast you're acquiring backlinks
[2:43] from unique websites, which is a good indicator
of your website's popularity on the web.
[2:49] Let's head over to the backlinks report.
[2:51] Here you can see all of the pages
that link to your website.
[2:55] And we also provide helpful metrics on the
linking pages and domains like website and
[3:00] page authority values, the number of referring
domains it has, estimated search traffic to that
[3:05] page, and the context of the link,
which is super convenient.
[3:10] You can also use these filters to drill down
on specific data sets or export up to 1,000
[3:15] backlinks if you prefer to work in
Google Sheets or Excel.
[3:19] Site Explorer also allows you to see the keywords
your website ranks for.
[3:23] Just go to the Organic Keywords report and
you'll see the keywords you're ranking for,
[3:28] their search volumes, keyword difficulty scores,
and the positions we saw these pages ranking
[3:34] in on these dates.
[3:36] And again, we have some awesome filters you can
use to find ways to improve your site's visibility.
[3:42] For example, let's say you wanted to find
opportunities to rank for featured snippets.
[3:46] To do that, just set the Positions filter
with a minimum ranking position of two
[3:51] and a maximum of seven.
[3:54] Then click the SERP features filter, and select
Featured snippet, which will narrow down
[3:59] the results to keywords where a featured
snippet was on the search engine results page.
[4:04] And as you can see, we have quite a few keywords
where we could go after featured snippets
[4:09] for more search traffic.
[4:11] Now, if you want to see who you're competing
against for these keywords, just click the SERP
[4:15] button to see the top 10 ranking pages along
with their SEO metrics, which is very helpful
[4:20] to understand ranking difficulty.
[4:23] Now, there are tons of use cases I could go
through, but we still have four other tools
[4:27] to get to.
[4:28] We've also created a video on AWT that goes
into more detail, so I'll leave a link to that
[4:33] in the description.
[4:34] Now, AWT only lets you see data on your own
site which is critical in making optimizations
[4:39] for your site.
[4:41] But it won't necessarily help with link building.
[4:43] And that leads us nicely into our next free
SEO tool, which is Ahrefs Backlink Checker.
[4:49] With our free Backlink Checker tool, you can
see the top 100 backlinks pointing at a URL
[4:54] or domain.
[4:55] So let's say you found this page on coffee
statistics, and discovered that the data was
[5:00] super out-of-date.
[5:01] Now, to see if there's an opportunity to be
had, the first thing you'd want to do is check
[5:06] and see if the page actually has
backlinks pointing at it.
[5:10] To do that, you can paste that coffee stats
URL into the free Backlink Checker tool.
[5:16] And as you can see, there are around 660
unique websites that are linking to that page!
[5:22] And seeing as the backlinks look decent,
you can create your own page on the topic
[5:27] and reach out to relevant websites
and ask them to link to you instead.
[5:31] Alright, the next tool is Ahrefs' Keyword Generator.
[5:35] This tool lets you find keyword ideas for search
engines like Google, Bing, YouTube, and Amazon.
[5:42] Just select your search engine and enter
a broad keyword related to your niche.
[5:47] Let's go with "routers" and search through US data.
[5:50] We'll then show you the top 100 keywords that
include your phrase along with search volumes
[5:55] and keyword difficulty scores for the top 10 keywords.
[6:00] Now, if you're looking for just keywords for
blog posts, then click the Questions tab,
[6:04] which will show keywords that contain your
target keyword phrased as a question.
[6:09] This query, "how long do routers last," looks
promising with a low KD and high search volume.
[6:16] But what do we do with this now?
[6:18] That's where the next free SEO tool comes into play.
[6:20] And that's SERP Checker.
[6:22] SERP Checker shows you the top 10 rankings
plus the SEO metrics for the top 3 pages.
[6:28] And beyond metrics, you can see non-personalized
search results from 171 countries.
[6:35] So let's search for "how long do routers last"
with the US set as our country again.
[6:40] From here you can use the DR, UR and Referring
Domains metrics to assess ranking difficulty
[6:46] and look at the estimated traffic to these
pages to gauge traffic potential.
[6:51] I talk quite a bit about keyword analysis
in our keyword research tutorials, so I'll
[6:56] link those up in the description.
[6:58] So now that we've covered SEO tools for technical
SEO, link building, and keyword research,
[7:03] the last one is useful for a bunch of
different SEO tasks.
[7:07] And that tool is Ahrefs' SEO Toolbar.
[7:11] If you're familiar with this tool, then you
know that people with a premium plan can
[7:14] see cool things like keyword metrics and
SEO metrics right within Google Search.
[7:20] Plus, you can see both page- and domain-level
SEO metrics while you browse any page.
[7:26] But what you may not know is that we have
quite a few free features in here where no
[7:31] account is required.
[7:33] After you've installed the toolbar, visit
any page and you can see redirect paths
[7:37] and HTTP headers for the page.
[7:40] You can click this link icon, which will then scan
the page you're on for broken outgoing links.
[7:46] Click this icon for a full on-page SEO report.
[7:50] And then this second link icon will show you
a breakdown of the types of outgoing links.
[7:56] Now, these are just five of the free SEO tools
we have at Ahrefs, and they're great when you're
[8:00] just starting out.
[8:02] And I've left links in the description to
all of the tools that I've mentioned so try
[8:06] them out, pair them together and get your
pages ranking higher in search.
[8:11] Now, if you enjoyed this video, make sure to
like, share, and subscribe for more actionable
[8:15] SEO and marketing tutorials.
[8:17] I'll see you in the next one.

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