6 free keyword research tools for seo and how to u with timestamps YoutubeScribe.com

[0:00] Today, we’re looking at the best free keyword
research tools and how to use them to power
[0:04] your keyword research.
[0:05] And before I forget, we’re giving away free
Ahrefs accounts to not one....but three of
[0:10] our subscribers.
[0:12] Stay tuned.
[0:12] [music]
[0:16] What’s up SEOs.
[0:17] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:22] your competitors, and dominate your niche.
[0:24] Now, there are certain stigmas around the
word “free?”
[0:26] And to a certain extent, they’re true.
[0:28] With free keyword research tools, you may
not get the “top-notch” features that
[0:32] come with premium tools, but you can get quite
a bit of value when using the tools together
[0:36] and correctly.
[0:37] So today, I’m going to show you how each
of these keyword research tools work and then
[0:42] I’ll show you how you can use them in tandem
for a solid keyword research process that
[0:47] won’t cost you a penny.
[0:48] Make sure to watch this whole video, so you
can get the full deets on the contest and
[0:52] seeing some parts in the video can increase
your chances of winning.
[0:55] You'll see.
[0:56] Let’s dive in.
[0:57] The first tool is Google Correlate.
[0:58] Google correlate finds queries with a similar
pattern to a target data series.
[1:03] So if I type in “lose weight,” then you
can see that people are also interested in
[1:06] exercises, fattening, they want to lose specifically
20 lbs, build muscle, lose belly fat, and
[1:13] the list goes on.
[1:14] So the main pro with Google Correlate is that
you can find subtopics, which will help you
[1:18] maximize coverage on the topic and possibly
get more organic keyword rankings.
[1:23] Plus, you can find hidden gems in here since
the results are relational and not necessarily
[1:27] bound by phrase match or keyword matching
like many premium tools do.
[1:31] The two major cons of this tool is that there
are no search metrics that accompany these keywords.
[1:36] And second, you’ll often find keywords that
apparently have a high correlation like this
[1:41] one, but make absolutely no sense.
[1:44] Next is Keyword Shitter.
[1:46] This tool mines Google auto suggest keywords
based on a seed keyword.
[1:49] So if I type in “lose weight,” then it’ll
start mining data.
[1:53] The main pro of this tool is that you can
generate thousands of related and long tail keywords.
[1:57] They also have nice positive and negative
filters you can use to narrow down your list.
[2:02] For example, if I wanted to find modifier
keywords, then I could enter in best, top,
[2:07] and 2018, which narrows down our results quite nicely.
[2:10] There are a couple major cons to this tool.
[2:12] First, it can take quite a long time to find
keywords that are actually meaningful.
[2:17] And the very obvious con is that there are
no search metrics which can take a while to
[2:20] batch process in another tool.
[2:22] But this can be solved with the next keyword
research tool and that’s Keywords Everywhere.
[2:27] Keywords Everywhere is a Google Chrome browser
extension that adds an inline view of search
[2:32] metrics on popular websites.
[2:34] You’ll need to install the extension, sign
up for a free account, and then enter your
[2:38] API key into the settings.
[2:40] Now, when you go to any of these sites, you’ll
get instant keyword metrics.
[2:44] So if I go to Google search and type in a
keyword phrase, then you’ll see the various
[2:48] metrics right beside your target search query
as well as the auto suggestions.
[2:53] You’ll also see related keywords and other
keywords that people search for on the right
[2:57] side of the search results page.
[2:59] The obvious pro is that you get all of the
search metrics for free considering Google
[3:03] Keyword Planner started restricting that data
from users who aren’t advertising on Adwords.
[3:08] So that is awesome!
[3:09] But there is one very serious issue.
[3:12] As far as I know, they source their data through
Google Keyword Planner alone.
[3:16] The thing is that Keyword Planner uses “buckets”
to group keywords.
[3:20] Russ Jones gave a good example of this in
one of his blog posts.
[3:23] He said:
[3:24] “When a keyword returns a traffic volume
of 201,000, it isn't because the keyword was
[3:28] actually visited that many times, but just
that it was closer to 201,000 than the next
[3:34] biggest bucket of 246,000.”
[3:37] Let me show you an example.
[3:38] If you look at the keyword results for “chicken
soup ingredients”, you’ll see that it
[3:41] has a search volume of 2,900.
[3:44] And if you look at the singular form of this,
“chicken soup ingredient,” you’ll see
[3:48] that it returns the exact same result, when
you and I both know that that isn’t true.
[3:52] Now, compare that with Ahrefs’ toolbar which
shows you that the plural has around 1,000
[3:57] monthly searches, while the singular has only
10 monthly searches.
[4:01] So that’s a major con in my books since
we won’t know if we can fully trust the
[4:05] data that we’re getting.
[4:06] But in all fairness, even as an Adwords user,
you would see similar results.
[4:11] The next tool is search engine auto suggest.
[4:13] And no, I’m not talking about Google.
[4:16] There are numerous other search engines that
you and I use every single day like Amazon,
[4:21] Pinterest, YouTube and the list goes on.
[4:24] So if you’re in a niche business like making
homemade cards, then you might head over to
[4:27] Etsy and type in something like “cards.”
[4:30] And as the autosuggest populates, you can
see all sorts of great keyword ideas like
[4:35] cards box with nearly 15,000 monthly searches,
cards for boyfriend with 2,900 monthly searches
[4:42] and so on.
[4:42] But remember, these search volumes beside
the keyword are based on Google searches,
[4:47] and not Etsy or whatever website you’re looking at.
[4:50] Suggestions from niche sites like this will
likely produce better results than just using
[4:54] Google where the keyword “cards” can also
be related to a game, bakeries or even finance
[4:59] like credit cards.
[5:00] The next tool is Google Trends and this is
one of my favorite tools.
[5:05] Using Trends, you can see the past and present
popularity of a keyword or topic.
[5:09] For example, if I search for “selfie stick,”
you’ll see that the trend seems pretty stable
[5:13] over the past 12 months.
[5:15] And Keywords Everywhere shows that it has
a monthly search volume of over 200,000 monthly
[5:21] searches!
[5:22] But is that really so?
[5:23] Remember, search volumes from Google Keyword
Planner are rounded annual averages based
[5:28] on those buckets of keywords.
[5:30] So, if we change the Trends view to the past
5 years, you’ll see that they were incredibly
[5:35] popular for about half a year in 2015.
[5:38] And then it spiked again, and again, and again.
[5:42] But as each spike happened, you’ll see that
they were related to seasonality since most
[5:46] happened around Christmas time.
[5:47] But after each spike, the
popularity continued to decrease.
[5:51] And if you look at the search query in Keywords
Explorer tool, you’ll see that it has a
[5:54] monthly search volume of 54,000 searches,
and you can see the same trend in search volume
[6:00] as it continues to decline.
[6:01] What’s even crazier is that if you scroll
down to the SERP overview, you’ll see that
[6:06] the top pages only get around 7,000 visitors
from organic search, which is around 13% of
[6:11] the search volume.
[6:12] So a solid pro to Google Trends is that you
can do market research on a niche, product,
[6:17] or topic and get an understanding if it’s
worth your time and effort to pursue.
[6:21] A con is that since Google Trends is based
on popularity among all keywords and all topics,
[6:27] you won’t really know anything about search
volume or how much organic traffic this term
[6:31] can generate for you.
[6:33] In my opinion, this tool is indispensable,
so use trend data to get an understanding
[6:37] of whether your keywords and topics are worth
targeting over the long haul.
[6:40] But you’ll would need to pair it with a
keyword research tool that provides accurate
[6:44] metrics to get a full scope.
[6:46] And the final tool is a fan favorite.
[6:48] And that’s Answer the Public.
[6:50] Just type in a seed keyword, run the search,
and you’ll see that it has hundreds of questions,
[6:55] prepositions, comparisons, and more.
[6:58] If we go to the questions section, and switch
to the data view, you can see the search volumes
[7:02] since we have the Keywords
Everywhere extension installed.
[7:05] So a solid pro is that you can find some nice
long-tail keyword phrases here.
[7:09] And it’s a great way to get keyword ideas
if you wanted to create an FAQ section on
[7:13] your site to get traffic from potentially
low competition keywords.
[7:17] As for cons, the data is actually quite limited.
[7:20] You might think that 170 or
so questions seems like a lot.
[7:24] But compare that to Ahrefs questions keywords report.
[7:27] We found over 93,000 questions for the same
seed keyword and have some awesome filters
[7:32] that you can pair them with.
[7:34] For example, we can set this to a maximum
keyword difficulty score of zero and show
[7:38] only keywords that have at
least 50 searches per month.
[7:42] And now we’re down to a little bit more
queries than Answer the Public tool showed.
[7:46] But we know that these are easy to rank for
keywords in the ultra competitive weight loss nice.
[7:51] Now, when you’re doing keyword research,
you don’t need to use all of these tools.
[7:54] So, let me show you a simple workflow you can follow.
[7:57] For our example, let’s say that I sell homemade cards.
[8:00] With Keywords Everywhere extension installed,
I’ll go to Google and search for my topic.
[8:04] And if you look to the right for “people
also search for”, you can see that a
[8:08] better keyword phrase might be “handmade
cards,” since the search volume is higher
[8:12] and the meaning is pretty much the same, right?
[8:14] From here, you can look for a common theme
in Google’s search results to understand
[8:18] search intent.
[8:19] And it looks like people searching for this
are mostly looking for handmade card ideas.
[8:25] So I might create my own list
post of handmade card ideas.
[8:28] Next, go to Google trends and type in the
keyword phrase so you know that the topic
[8:32] isn’t or hasn’t faded completely.
[8:35] And I’ll set the date to the past 5 years
to get a better representation of the topic
[8:39] over time.
[8:40] It looks a little volatile, but this is likely
due to seasonality since the big spikes normally
[8:44] come around Christmas and Valentines day.
[8:47] So the idea seems good so far, so I’ll go
to Answer the Public and type in my topic idea.
[8:53] And it doesn’t look like there are any questions,
but there are 60 or so prepositions.
[8:57] So I’ll click “data” for the list view
and we can see search volumes and CPC data
[9:01] because of the Keywords Everywhere extension.
[9:03] Here, you can see “for boyfriend,” “for
teachers,” and “for birthday” seem to
[9:07] all get searches every month.
[9:09] So an idea that comes to mind is that we can
create a post of handmade card ideas with
[9:13] different sections like “for your boyfriend”
or “for your girlfriend”, or “for birthdays”
[9:17] so people can quickly filter through the section
that they want to read through.
[9:21] From here, I’d probably write up my post,
do some further on-page SEO, and promote the
[9:26] heck out of it.
[9:27] Seems pretty solid, right?
[9:28] But there are a few big problems
and questions left unanswered.
[9:31] #1. The idea seems great, but we don’t know
if Google wants to see one page or numerous
[9:36] pages on these topics.
[9:37] Meaning, we don’t know if they’re 100%
related to a searcher’s intent.
[9:42] #2. We don’t know what it will take to rank
high for our target keyword or whether we
[9:46] can rank at all.
[9:47] And 3: We don’t know whether people will
actually click through to the pages on the
[9:51] search engine results page, right.
[9:54] And if people don’t click, then you don’t get any traffic.
[9:56] The tools lack depth and having multiple pieces
to a crazy puzzle like keyword research makes
[10:02] it challenging to assemble the pieces together.
[10:04] Now, I know this is a video about free keyword
tools, but that also means I need to show
[10:08] you the downsides compared to paid tools like
Keywords Explorer.
[10:12] If I type in a seed keyword like handmade
cards, you can see a more recent search volume
[10:16] because we use Clickstream to update and refine
our search volume data every single week.
[10:21] Plus you’ll see the trend data right below.
[10:23] Another big part is that we show the number
of clicks that actually happen on the search
[10:28] results page broken down by the percentage
of clicks that go to paid vs. organic results.
[10:34] And if we scroll down to the top 10 SERP overview,
you can see all of the top ranking pages and
[10:38] how much organic traffic that they get each month.
[10:41] If you look at the “top keyword” column
for this search query, you can see that the
[10:45] ranking pages seem to rank for very different
keywords, which tells me that the search intent
[10:50] for something like this may be somewhat unclear.
[10:53] Scrolling up a bit, you can see the SERP history
graph which shows that this term is actually
[10:58] highly volatile, which further proves that
search intent for this keyword is unclear.
[11:03] The results are jumping in and out of the
top 10, so it may be an indication that Google
[11:07] doesn’t quite know which pages best serve
the intention of the searchers.
[11:12] So we could have potentially targeted a topic
where it would be difficult to predict whether
[11:16] we could rank and actually retain the spot.
[11:19] If we modify the search a bit and go as generic
as writing “cards” in our search, then
[11:23] we can head on over to the phrase match report
to find awesome keyword ideas fast.
[11:28] But as expected, you’ll see a lot of irrelevant
topics like cards against humanity, business
[11:34] cards, and house of cards.
[11:35] We can laser in on relevant topics by using
the “include” feature and type in handmade,
[11:40] homemade, and other spelling
variations separated by commas.
[11:44] Then I’ll click on this dropdown to show
any of these keywords.
[11:48] And right away, you can see a bunch of good stuff here.
[11:51] The cool thing is that you can see that the
word, “handmade,” isn’t always the most
[11:54] frequently searched keyword.
[11:56] Now this, would be a solid list of a keyword
ideas that should fill up your content schedule
[12:01] for months or maybe even years.
[12:04] So while all of these free keyword research
tools are great for quick overviews and tasks,
[12:09] they tend to lack a lot of features that give
you the full scope on a topic or keyword.
[12:13] When you’re just starting out, free keyword
research tools are fine to use.
[12:17] But as your website and business grow, you’re
disadvantaging yourself because there are
[12:21] just so many more things you
can do with premium tools.
[12:25] So in the theme of free keyword research tools,
we want to give away Ahrefs standard accounts
[12:30] to three of our awesome subscribers for 30 days.
[12:33] In addition to Keywords Explorer, you’ll
have access to all of our tools like our backlink
[12:38] checker, Content Explorer, Site Audit, and more.
[12:41] It’s dead simple to enter.
[12:43] First, subscribe to our YouTube channel and
like this video.
[12:46] Second, leave a comment and tell us which
feature in Ahrefs’ Keywords Explorer you
[12:51] love or would love to use the most.
[12:53] You’ve already seen some of the awesome
features in this video, but if you really
[12:57] want to dig deeper into Keywords Explorer,
then I’ll leave a link to our Keyword Research
[13:01] series where you can really see the power
of all of the features in action.
[13:04] And we’ll announce the winners next Monday
so keep your eyes peeled and hopefully, you’ll
[13:09] see your name there.
[13:10] I’ll leave more details about the contest
in the pinned comment.
[13:13] So grinding away, get results, and I’ll
see you in the next tutorial.

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