the blitz list how to start link building campaign with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to
the third lesson in the vetting module.
[0:03] In this lesson, we're going to talk
about what I call a "blitz list."
[0:07] And a blitz list is simply a fully "ready-to-send"
outreach list which is generated based on
[0:13] a sample of your vetted prospects.
[0:15] And in my opinion, this is the key to testing
outreach campaigns efficiently because
[0:21] the blitz list serves two distinct purposes.
[0:24] #1. It's going to save you a ton of time
from finding emails because it’s all
[0:28] done programmatically.
[0:30] And #2, because only a sample of your big
prospects list will be contacted, it's going
[0:36] to help you validate your outreach pitch.
[0:38] Basically, you'll get an idea of how successful
your campaign will be in under an hour so you
[0:43] can make an educated decision of whether 
it's worth continuing with the campaign,
[0:48] pivoting, or cancelling it altogether.
[0:51] Now, before we get to this scaling process,
let's briefly look at how single emails are
[0:55] usually found.
[0:56] So assuming you're contacting the author of
a post, you'd take that author's name and run
[1:01] a search through an email finding tool like Hunter.
[1:04] And if you were taking an extra step to clean
your list of prospects, you'd verify that the email
[1:09] is deliverable using a tool like Neverbounce.
[1:12] Now, when you're finding someone that's not
the author, the process takes significantly longer.
[1:18] You might look through a team page
or the employee directory on LinkedIn
[1:22] to find the most appropriate contact.
[1:24] Then you'd have to run the names and domains
through Hunter and validate again with Neverbounce.
[1:30] Now, assuming there is no team page or
employee directory, you might look at their
[1:34] Facebook About page or a Terms and Conditions
page only to find generic email addresses.
[1:40] And by this point, if we're being honest,
we're kind of getting desperate.
[1:44] The process of finding and validating email 
addresses is extremely painful and time-consuming,
[1:50] which is why people look to networks
like Upwork and Mechanical Turk to get
[1:54] people who will find emails for you.
[1:57] And while this might sound smart, I've personally
worked with over 100 different email finders on
[2:02] various networks and my experience
was nothing but awful.
[2:06] Some freelancers will find people's personal
email addresses like a gmail address, but you
[2:11] shouldn't be contacting them there
unless it's stated on their site.
[2:15] Others will provide lists of invalid email
addresses or generic email addresses
[2:20] when there are better options.
[2:22] Plus, human error is real.
[2:25] Now, for those of you with deep pockets, you
might do it in-house where your link builders
[2:29] create content, find prospects, vet them, find
the emails, and then send the outreach pitch.
[2:36] The quality is usually much better, but
it's a super inefficient way to build links.
[2:41] So is good quality email finding
at affordable rates a lost cause?
[2:46] No, because there's the blitz list which
is going to help you find valid email
[2:49] addresses programmatically.
[2:52] Now, at a high level, you run your list of URLs
through Hunter's Author API, where Hunter will
[2:57] search for the author of the page and
show you the email address if it exists.
[3:02] Then you use Never Bounce's API to validate
whether the emails are likely to be deliverable
[3:06] or not.
[3:08] To give you an understanding of the scale
of this method, assuming you had a list of
[3:11] 1,000 prospects, it's very possible to find
60-120 email addresses from your vetted
[3:18] list of prospects and start your outreach
campaign, all within 15-30 minutes.
[3:25] Now, there are 3 ways you
can create your blitz list.
[3:28] The first way is to use Google Sheets.
[3:30] Ideally, you'll want the help of a developer
to create some App Scripts around Hunter's
[3:34] author finder call and Neverbounce's
email verification call.
[3:39] This will give you maximum flexibility
in how you format your sheets.
[3:43] Now, if you want something quick and dirty,
you can start by using Hunter for Sheets,
[3:47] which is a Google Sheets add-on
made by Hunter.io.
[3:50] Once you have it installed, all you
need to do is go to the Finder tab,
[3:55] make sure author finder is selected, choose
the column of your URLs in this box, and when
[4:00] you're ready, hit the "Find Email Addresses" button.
[4:04] Hunter will then search for author names
and email addresses and print them into
[4:08] the corresponding cells when available.
[4:11] But as you can see, it's not perfect.
[4:14] And this is why you need to use an email
verification API like Neverbounce.
[4:19] Again, a custom app script is ideal in
this situation for the sake of speed,
[4:23] but if you want to go the quick and dirty
route, just go to Neverbounce's Clean tool,
[4:28] upload a CSV of found email addresses,
and then hit the "Clean my list button."
[4:34] Once it's completed, hit the Download
button, select ‘All results' and download
[4:40] your CSV file.
[4:42] Now, the CSV should look like this, so
you can import that into Google Sheets
[4:47] and use the VLOOKUP function to match
statuses with your found email addresses.
[4:52] Alright, the second way is to create
your own custom coded program.
[4:56] This in my opinion is the best route to
go if you plan to scale email finding
[5:00] and have detailed specifications on
how you want your workflow to go.
[5:05] So if you have a link building agency, this
in my opinion, is well worth the investment.
[5:11] Hunter and Neverbounce's APIs are really easy
to work with and for the basic functionality of
[5:16] finding and verifying emails, you should be
able to get a basic job done for under $50.
[5:22] More robust systems will obviously
be much more expensive.
[5:27] And the third option is to use Google
Sheets with a nocode tool like Zapier.
[5:31] This is basically like a blended version
of the first two ways I showed you.
[5:35] You get the simplicity of Google Sheets
with the flexibility of custom coded.
[5:40] The downside is that it can take a
while to set up if you're not familiar
[5:43] with logic programming.
[5:45] Plus, you'll have to use one of Zapier's paid
plans when Appscripts would just be a one-time
[5:49] fee to a developer.
[5:51] I won't expand on how to use Zapier because
I already made a full tutorial on creating this
[5:56] method with the APIs I mentioned so
I'll link that video up in the description.
[6:00] Now, after you've run your URLs through
these APIs, you should have your blitz list
[6:04] of ready-to-send emails based on a small
segment of your vetted list of prospects.
[6:10] But before we can actually send these emails,
you need to choose the outreach approach you'll
[6:14] go with and write up an email template.
[6:16] And that's what the next module is all about.
[6:19] We'll be talking about three different link
outreach approaches, dive deep into what
[6:23] I think is the best one, and we'll end it off with
a tutorial on how you can write good outreach
[6:28] templates without it sounding too templated.
[6:31] I'll see you there.

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