keyword research tips for affiliate marketing site with timestamps YoutubeScribe.com

[0:00] Today, I'm going to show you some of the best
keyword research tips to find revenue-generating
[0:04] topics for your affiliate site.
[0:06] Stay tuned.
[0:06] [music]
[0:11] Not all traffic to your website is going
to lead to affiliate commissions.
[0:15] Some pages will go on to generate hundreds
of dollars, others tens of thousands of dollars,
[0:20] and some won't even generate a dime in commissions.
[0:23] Now, the thing with affiliate marketing is
that you shouldn't forcefully plug products
[0:28] just for the sake of getting a commission.
[0:30] People aren't going to click a link just because it's there.
[0:33] You need to find topics that a) get searched in
Google, YouTube or whatever search engine
[0:39] you're optimizing for;
[0:40] and b) topics where it's natural to
plug product recommendations.
[0:45] So before we get into the tactics, it's important
you understand the concept of "searcher intent."
[0:51] Search intent tells us about the purpose of a
searcher's query and it'll determine whether
[0:55] you can organically recommend products.
[0:58] For example, if someone searches for
"best protein powder," chances are they're in
[1:03] the market to purchase a product but they
want to weigh out the pros and cons,
[1:07] look at different brands, and assess
variables like price, quality, and so on.
[1:13] As a result, these searchers are more
likely to click an affiliate link in that post
[1:18] and possibly make a purchase.
[1:21] Whereas a topic like "what is protein powder"
is more informational in nature.
[1:25] So based on the keyword alone, we don't know
whether the searcher is writing a research paper,
[1:30] is exploring the world of supplements, or wants
to know which type of protein powder to buy.
[1:36] Simply put, this topic probably wouldn't generate
many clicks to protein powder products because
[1:42] the majority of people aren't in the market to buy it.
[1:45] So with that in mind, we'll talk about four
different types of affiliate keywords and
[1:49] how they fit into an affiliate marketing site.
[1:52] And these are:
[1:53] general comparisons; branded comparisons;
[1:56] product reviews; and T&A keywords.
[1:59] Let's go through the value of each type and
I'll show you how to find tons of opportunities
[2:04] in virtually any affiliate niche.
[2:06] Now, for the purposes of this tutorial, let's say we're
working on a site that promotes products for babies.
[2:12] Alright, the first type of keywords are
general comparisons.
[2:15] These are your typical "best [product name]" keywords.
[2:18] For example, "best strollers," "best
carriers," "best baby bottles," etc.
[2:25] These types of keywords are super-easy to
recommend products because that's essentially
[2:29] what the post is about.
[2:31] The keyword "best" implies that there are
comparisons that need to be made.
[2:35] On top of that, people searching for these
"best [product name]" keywords are likely
[2:40] in the market to purchase something in
the near future.
[2:43] Why else would they be looking for
product comparisons?
[2:46] So to find these keywords, you'll need
a keyword research tool.
[2:49] And obviously, I'll be using Ahrefs' Keywords Explorer.
[2:52] So I'll start off by searching for a broad
keyword like "baby."
[2:56] Next, I'll go to the Phrase match report 
since we want to generate keyword ideas.
[3:01] And since we're looking for general comparison
keywords, I'll click the Include filter and type in
[3:06] "best," which will show us keywords that include
the words "best" and our seed keyword "baby."
[3:13] And right away, we have a massive list
of great comparison topics.
[3:17] Now, since there are over 110,000 keyword
ideas, we can narrow down the list to just
[3:22] low-competition topics using the Keyword
Difficulty filter.
[3:26] So let's set a maximum Keyword Difficulty
score to something low like 10.
[3:31] And there are some great topics here
that are worth considering.
[3:35] Now, it's important to note that you shouldn't
just go after keywords with low KD scores.
[3:40] As you may have noticed, our set of low-difficulty
topics are reviewing cheaper products like
[3:46] "baby bath tubs," "lotions," and "wraps."
[3:49] So while these can help you generate revenue,
it'll be very much a volume's game.
[3:54] Whereas products with a higher price tag, like
"best car seats," will usually be more competitive.
[4:00] But there's a way to actually find keywords
that target higher ticket items while still
[4:04] being relatively low-competition.
[4:07] And these are topics that target a specific
person or need.
[4:11] And the general format for these keywords
will be "best [product name] for [user]."
[4:17] For example, "best car seat for small car"
or "best carrier for newborn."
[4:23] So let's go back to Keywords Explorer and
this time, I'll enter a few higher-priced items
[4:27] like "car seat," "stroller," and "crib."
[4:31] Again, I'll go to the Phrase match report.
[4:34] And finally, I'll click the Include filter and
type in "best," "for."
[4:40] Now, since the "All words" tab is chosen,
it's going to show us keywords that include
[4:44] one of our high-ticket products, and
both of our included words.
[4:49] And now you'll see keywords like "best convertible
car seat for small cars," "best car seat for 5-year-old,"
[4:55] and so on.
[4:57] Now, a KD of 28 isn't exactly "low."
[5:00] But if you click on the SERP button, you'll see
that some pages are specifically targeting
[5:04] "convertible seats for small cars."
[5:07] And despite having lower website authority and
fewer referring domains, they're still outranking
[5:13] some of the more authoritative generic pages.
[5:16] So this could potentially be a great keyword
opportunity for our baby site.
[5:20] Alright, the next type of keywords are
branded comparisons.
[5:24] These are keywords where a searcher
wants to compare the differences between
[5:27] two branded products.
[5:29] For example, that might be "beats
studio wireless vs bose qc35."
[5:35] These types of keywords usually have lower
search demand, but they convert very well
[5:39] because the searcher has likely narrowed down
their purchasing decision to a few products.
[5:45] The easiest way to find these keywords is
to create your own list of brands and put
[5:49] it into a keyword research tool.
[5:51] So assuming I wanted to find stroller
comparisons, I could search for "bugaboo,"
[5:56] "city select," and "uppababy."
[5:59] Next, I'll go to the Phrase match report.
[6:02] And again, I'll go to the Include search box,
[6:04] and this time, I'll type in "vs.," since we're
looking for comparison keywords for any
[6:09] of these brands.
[6:10] So something like "uppababy cruz vs. vista"
would seem like a really low-hanging topic
[6:16] seeing as these strollers retail for $500
to over $1,000!
[6:21] And looking at the SERP, you'll see that the
top ranking pages come from low DR sites
[6:25] and have few referring domains.
[6:27] So it looks like they can be beaten quite easily.
[6:30] Now, if the company you've inputted makes
multiple types of products like strollers,
[6:35] car seats, and bottles, then it may be better
to input model names as your seed keywords,
[6:40] like "uppababy cruz," "uppababy vista," and so on.
[6:44] Alright, the next type of keywords are detailed
product reviews.
[6:48] These would be keywords like "bose qc35 review"
or "uppababy vista review."
[6:54] Searchers that are looking for reviews on
these topics are probably very close to
[6:58] making a purchase.
[6:59] They've researched multiple products, something
caught their attention about a specific model,
[7:05] and now they want a more in-depth review on it.
[7:08] Now, just like the branded comparison keywords,
search volumes will be lackluster to say the least.
[7:13] So, if you're going to buy these products and
actually review them, you'll want to make sure
[7:17] you're reviewing products that people
are actually searching for.
[7:21] A simple way to find brands and models worth
reviewing is to go to a popular Ecommerce site
[7:27] and look through the different categories
and brand names in their navigation.
[7:30] So right now, I'm on buybuybaby.com and I'm
looking at their "Shop all car seats" page.
[7:36] Now, if I click on the dropdown for Brand,
you'll see a list of brand names that you
[7:40] can jot down.
[7:41] So I've already gone ahead and done that and
saved a list to my clipboard.
[7:45] So I'll paste 10 of those into Keywords Explorer
and run the search.
[7:49] And let's head over to the Phrase match report
and we'll hit the Include filter again, but this time
[7:54] we'll search for "review" with an asterisk,
which will act as a wildcard.
[7:59] And now we know exactly which brands we'd
want to review, and some specific models
[8:04] which you now have keyword metrics for.
[8:07] So by this point, you should have enough topics
where it's easy to include product recommendations.
[8:12] Now, the last type of keyword probably won't
directly contribute to revenue, but it serves
[8:18] an important purpose.
[8:20] And these are T&A keywords, which stands
for Trust and Authority.
[8:25] In order to rank your pages, you need to have
some kind of page-level and/or website authority.
[8:31] Meaning, you need backlinks.
[8:33] But unfortunately, all of the keyword types
we've discussed so far are commercial in nature,
[8:38] making it tougher to get links to these pages.
[8:41] I mean, would you rather link to a post of 10
random kitchen knives or one on how to
[8:46] sharpen a kitchen knife?
[8:48] Probably the latter, right, seeing as it's
non-commercial and provides more
[8:52] objective value for your audience.
[8:54] So creating non-commercial content with the
intent to educate and inform your visitors is
[8:59] helpful in two ways.
[9:01] #1. You build trust with your audience;
[9:04] and #2. You build authority through links.
[9:07] And that's where T&A topics come into play.
[9:10] The purpose of these topics are to provide
useful information to your audience and
[9:14] a linkable resource for bloggers.
[9:17] So to find these keywords, let's search for
a few seeds that are related to our baby site.
[9:21] So I'll type in "parenting," "toddler," and "newborn."
[9:26] Next, I'll go to the Questions report since
these will all be informational topics.
[9:31] Finally, I'll set a minimum Keyword Difficulty
filter to something high like 40.
[9:36] And the reason why I'm setting a high minimum
KD is because Ahrefs' Keyword Difficulty metric
[9:41] is based on unique websites linking to
the top 10 pages.
[9:45] And now we have a list of topics where we
know the top 10 pages have lots of links
[9:50] pointing at them.
[9:51] You just need to decide whether the topics
would be useful to your target audience, look
[9:55] at the SERP, and then analyze some of the
backlink profiles of the top-ranking pages.
[10:00] Now, even though visitors to these pages may
not be ready to make a purchase right then
[10:05] and there, you can link internally to relevant
money pages, which should give your revenue-
[10:10] generating posts a boost in rankings.
[10:13] And we have a full video on this SEO strategy,
called "the middleman method," so I'll link
[10:17] that up in the description.
[10:18] So by now, you should be able to find more
than enough topics to fill up your affiliate
[10:22] site's content calendar.
[10:24] But before you do that, I strongly recommend
watching our full keyword research tutorial
[10:29] where you'll learn how to assess ranking difficulty
and choose topics based on traffic potential.
[10:35] Which are two things you should be doing for
every topic you target.
[10:39] Now, if you enjoyed this video, then make
sure to like, share, and subscribe for more
[10:43] actionable SEO and marketing tutorials.
[10:45] I'll see you in the next one.

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