keyword research for affiliate marketing sites 32 with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and in this lesson, I'm going
to show you how to do keyword research for
[0:04] your affiliate marketing site.
[0:06] Now, keyword research is the first step in
our flowchart in our journey to a consistent
[0:10] income through an affiliate site.
[0:12] And it's basically going to set the foundation
for the topics you'll create content on.
[0:17] So simply put, keyword research is
the process of finding search queries
[0:21] people use when looking for products,
services, or general information.
[0:26] Now, because we won't be selling products or
services directly to consumers with an affiliate
[0:30] site, we ideally want to find topics where
it's easy to organically recommend products.
[0:36] But before we get into the techniques to
find topics, it's important we talk about
[0:41] one foundational thing that's
massively important in SEO.
[0:45] And that's search intent.
[0:47] Search intent tells us about
the purpose of a searcher's query.
[0:51] And by understanding the intent of a query,
you'll be able to determine whether you can
[0:55] easily recommend products or not.
[0:58] For example if someone searches for
"best protein powder," chances are,
[1:03] they're in the market to purchase a product
but they want to weigh out the pros and cons,
[1:07] look at different brands, and assess
variables like price, quality, and so on.
[1:14] As a result, you actually need
to recommend products.
[1:17] And the people who read this article may
very well click affiliate links to the products
[1:23] and make a purchase.
[1:24] Whereas a topic like, "what is protein
powder," is more informational in nature.
[1:30] Based on the keyword alone, we don't
know whether the searcher is writing
[1:33] a research paper, exploring the world
of supplements, or wants to know
[1:38] which type of protein powder to buy.
[1:40] Simply put, this topic probably wouldn't
generate many clicks to protein powders
[1:46] because the majority of people
aren't in the market to buy any.
[1:49] So adding product recommendations
would probably be unnatural.
[1:53] Now, in general, there are four types of so-called
affiliate keywords we'll want to go after.
[1:58] And these are: general comparisons; branded
comparisons; product reviews; and T&A keywords.
[2:06] Now, before we get into how you 
can find these types of keywords,
[2:09] I'm going to choose a niche and
do keyword research with you.
[2:13] So to set some context, I'm choosing
baby products as my main niche.
[2:17] And as I taught in the previous lesson,
I'm going to choose a sub-niche to start.
[2:22] Let's go with car seats.
[2:24] Alright, so let's talk about the four
different types of affiliate keywords,
[2:28] how they fit into an affiliate marketing site,
and how you can find them for your site.
[2:33] The first type of keywords
are general comparisons.
[2:36] These are your typical "best
[product name]" keywords.
[2:39] For example, "best car seats," "best
booster seats," "best strollers," etc.
[2:45] It's super easy to recommend products in posts
targeting these keywords because searchers are
[2:51] looking for product comparisons.
[2:53] After all, the keyword, "best" implies
that a comparison needs to be made.
[2:58] On top of that, people searching for these "best
product name" keywords are likely in the market
[3:04] to purchase something in the near future.
[3:06] They just don't know which product.
[3:09] So to find these keywords, you'll
need a keyword research tool.
[3:12] And I'll be using Ahrefs' Keywords Explorer.
[3:15] Alternatively, you can follow along with this
tutorial using Ahrefs' free keyword generator.
[3:20] To get started, I'll search for a few broad queries
related to my sub-niche like "car seat," "car seats,"
[3:27] "booster seat," and "booster seats."
[3:30] Let's run the search.
[3:31] Next, I'll head on over to the Matching
terms report to generate keyword ideas.
[3:36] Now, since we're looking for general
comparison keywords, I'll click the "include"
[3:39] filter and type in "best."
[3:42] Apply the filter and you'll see over 18,000
keyword ideas that include at least one of
[3:48] our seeds and the word "best."
[3:51] Now, since there's probably too many keywords
to filter through manually, let's narrow this list
[3:57] down to just low-competition 
topics to get started.
[4:00] And to do that, we'll set a maximum keyword
difficulty filter to something low like 20.
[4:06] And there are some great topics
here that are worth considering
[4:09] like "best rotating car seat" and "best 
car seats" for various different ages.
[4:15] So from here, you can jot down some keyword
ideas that interest you or if you have an Ahrefs'
[4:19] account, you can actually add these
to a keyword list which is what I'll do.
[4:24] Now, if you don't have an Ahrefs account, you can
still use our free keyword generator and search
[4:29] for something like "best product name."
[4:31] You'll have limited data, but it should be good
enough to set you off on the right track.
[4:36] Now, a quick but important sidenote: you
shouldn't just go after keywords with low
[4:42] Keyword Difficulty scores.
[4:44] Higher competition often indicates
that there's more popularity and/or
[4:48] commerciality to a topic.
[4:50] For example, the query, "best car seat"
is significantly more competitive than
[4:55] the ones we were looking at.
[4:57] And according to Ahrefs' Keywords Explorer,
the top-ranking page for this query, gets around
[5:01] 38,000 monthly organic
visits from the US alone.
[5:06] So these types of keywords are worth adding
to your keyword list too to tackle at a later time
[5:11] when your site is a bit more established.
[5:14] Alright, the next type of keywords
are branded comparisons.
[5:18] These are keywords where a searcher
wants to compare the differences
[5:21] between two branded products.
[5:23] For example, that might be
"chicco car seat vs graco".
[5:26] These types of keywords usually have lower
search demand, but they typically convert better
[5:31] than general comparison keywords because
the searcher has likely narrowed down their
[5:35] purchasing decision to a few key products.
[5:38] The easiest way to find these keywords
is to create a list of brands or products
[5:42] in the same category.
[5:44] So assuming I wanted to find branded car seat
comparison keywords, I could search for a bunch
[5:49] of car seat brands and run the search.
[5:52] Next, I'll go to the matching terms report.
[5:55] And again, I'll go to the Include search box,
and this time, I'll type in "vs" and I'll also add
[6:01] the phrase "car seat" since these companies
make all sorts of baby products.
[6:06] Apply the filter and we now have a list
of keywords that would work perfectly
[6:11] for branded comparison blog posts.
[6:13] Now, if we do the same thing but instead of brands as our seeds we use a list of specific
[6:18] car seat models, you'll find even more great
branded comparison keywords to add to your list.
[6:26] Now, if you don't have an Ahrefs account,
you can do something similar with our free
[6:29] Keyword generator tool.
[6:31] Just type in something like "product
name vs" – and run the search.
[6:36] Jot down any keywords that are of interest to
you, then rinse and repeat for the next brand.
[6:42] Alright, the next type of keywords
are detailed product reviews.
[6:45] These queries will typically follow
the format "product name" review.
[6:50] And people who search for queries like this
are likely very close to making a purchase.
[6:55] They've researched multiple products,
something caught their attention about
[6:59] a specific model, and now they
want a more in-depth review on it.
[7:04] Now, just like the branded comparison keywords,
search volumes will be lackluster to say the least.
[7:09] So if you're going to buy these products and
actually review them, choosing products
[7:13] that people are actually searching
for may be a smart way to do it.
[7:18] A simple way to find brands and models worth
reviewing is to go to a popular ecommerce site
[7:24] and look through the different categories
and brand names in their navigation.
[7:28] So right now, I'm on buybuybaby.com and
I'm looking at their "shop all car seats" page.
[7:34] Now, if I click on the dropdown for Brand,
you'll see a list of brand names that you
[7:37] can jot down.
[7:39] So I've already gone ahead and done
that and saved a list to my clipboard.
[7:43] So I'll paste a bunch of these into
Keywords Explorer and run the search.
[7:47] And let's head over to
the Matching terms report.
[7:49] Again, we'll hit the Include filter but this
time, we'll search for the word "review"
[7:54] and add an asterisk at the end,
which will act as a wildcard.
[7:58] And just like that we know exactly which
brands we'd want to review, and some specific
[8:03] models which we now have keyword metrics for.
[8:06] So take some time to add more keywords
to your keyword list and when you're ready,
[8:10] we'll move on to the last type of
keyword which are T&A keywords,
[8:14] which stands for "Trust and Authority."
[8:18] Now, in order to rank your pages, you
need to have some kind of page-level
[8:22] and website authority.
[8:23] Meaning, you need backlinks.
[8:26] But since all of the keyword types we've
discussed so far are commercial in nature,
[8:30] it'll be tougher to get links to these pages.
[8:32] I mean, would you rather link to
a post about 10 random car seats
[8:37] or one about car seat safety?
[8:39] Probably the latter, right, seeing as it's
non-commercial and provides more
[8:43] objective value for your audience.
[8:45] Now, while these keywords may not
directly contribute to your revenue,
[8:49] it'll still serve two important purposes.
[8:52] #1. You'll build trust with your audience
since you're creating helpful content.
[8:57] And #2. You'll build authority through
links – hence, "trust and authority."
[9:02] So to find these keywords, let's search for a
few seeds that are related to car seats like
[9:07] "car seat," "car seats," and "booster seat."
[9:12] Next, I'll go to the Matching terms report
and then I'll hit the Questions tab since
[9:16] we're looking for informational topics.
[9:19] Let's set a Keyword Difficulty filter to
a max value of 20 and we now have
[9:23] a list of relatively easy-to-rank-for keywords.
[9:27] So I'll add some to my list until
I'm satisfied and you should too.
[9:31] Now, if you don't have an Ahrefs account,
you can use our free Keyword generator.
[9:35] Just search for a seed keyword
and then hit the Questions tab.
[9:39] Then you can rinse and repeat
to build out your keyword list.
[9:43] Alright, so by now, you should have
a nice list of keywords from each of
[9:46] of the four affiliate keyword categories:
general comparisons, branded comparisons,
[9:52] product reviews, and T&A keywords.
[9:55] But all we have at this point is
a brainstormed list of topics.
[9:59] There's no real order or structure to
the content which is important in SEO
[10:04] as it helps to build out that huge web of
related content that I showed you earlier.
[10:09] So in the next lesson, we'll take your list of
topics and actually plan out specific content
[10:13] pieces we'll need to create and start building
out what SEOs often call "topical authority."
[10:19] I'll see you in the next tutorial.

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