how to get more views on youtube even with 0 subsc with timestamps YoutubeScribe.com

[0:00] If you've just started your YouTube channel and you're struggling to get people to watch your videos,
[0:04] I'm going to show you how to get more views on YouTube, even if you have zero subscribers.
[0:10] Stay tuned.
[0:10] [music]
[0:15] What's up creators?
[0:16] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:19] research your competitors and dominate your niche.
[0:22] Today I have some crafty tips for you to get
more views to your YouTube videos.
[0:26] And more views often leads to more subscribers.
[0:29] So first, let's kick things off by touching
on 3 core principles that will help you consistently
[0:34] get more views to your YouTube videos,
and then we'll jump into some tactics.
[0:38] The first core principle is to focus on your title and thumbnail
[0:42] to boost your clickthrough rates or CTR.
[0:45] Now, if you can't get people to click on your
videos, then you aren't going to get any views.
[0:49] CTR generally comes down to your title and thumbnail.
[0:53] Now, this doesn't mean you should create clickbaity titles like,
[0:55] "This One Trick Got Us 15 Million Views in 1 Hour."
[0:59] While it might drive a click, it's unlikely
that you'll be able to deliver on that promise.
[1:04] As for the thumbnail, you want to create something
that compliments the title.
[1:08] For example, let's say you created a video
on "How to Get a Six Pack in 3 Months."
[1:12] Now, if I were to create a thumbnail like this,
I highly doubt it would help my CTR.
[1:17] The thumbnail has nothing to do with the title.
[1:20] On the other hand, a thumbnail like this,
[1:22] would likely drive more clicks because it teases 
proof of concept.
[1:26] #2. Create videos that engage your audience.
[1:29] And by "engage," I'm referring to people actually
watching a good portion of your videos,
[1:34] liking, commenting, and sharing.
[1:36] Here are a few tips.
[1:38] Make sure your video delivers value.
[1:40] Script or outline your videos so you stay on topic.
[1:43] Ask questions throughout your video to get more comments.
[1:46] And ask viewers to like and share your videos.
[1:50] And #3 is to create relevant videos on a niche topic.
[1:54] When you're just starting out, I highly recommend
staying very focused
[1:58] on a specific topic within your niche.
[2:00] By doing this, you're building an audience
that isn't just interested in one of your videos,
[2:05] but will likely want to watch other
related videos on the same topic.
[2:09] For example, your broad niche might be food.
[2:12] And under that umbrella, you might make your
own home-cooked meals.
[2:16] Now, rather than creating videos on all of the
foods you eat, it might be best to start out
[2:20] with a more narrow topic like "grilling meat 
on a barbecue."
[2:24] Then start branching out to "marinades," "sides,"
[2:27] and as your audience grows, getting views won't be 
such a feat
[2:30] because slowly but surely, you'll be building 
a like-minded audience over time.
[2:35] Now, take these tips as foundational advice, so that
the tactics you learn today go beyond one-off views.
[2:41] Alright, so the first tip is one of my favorites,
and that's to leverage the power of suggested
[2:45] views using series playlists.
[2:48] Suggested views are when someone clicks on
your video in the sidebar.
[2:51] Now, there are two parts to this sidebar.
[2:53] The Up next, and then the rest of the videos.
[2:56] Obviously, the spot that you want to get is 
the "Up next" spot.
[2:59] Reason being, the next video automatically
plays after the current video is over,
[3:04] which is super powerful for getting more views,
[3:06] particularly on mobile that doesn't have a sidebar.
[3:10] Now, the problem is, if you're a small or new channel,
it's tough to get suggested on other people's videos.
[3:16] So if you're just starting out, claim the "Up next" spot 
on your own videos using series playlists.
[3:22] A series playlist allows you to mark your
playlist as an official set of videos
[3:26] that should be viewed together.
[3:28] And only the creator of the videos can do this.
[3:30] Think of how Netflix does it with seasons
and episodes of your favorite show.
[3:34] Watching the videos out of order wouldn't
be the best experience.
[3:38] So when you create a series playlist, YouTube
is then able to judge whether people agree
[3:42] with the order of the list you've set.
[3:44] And if viewers are watching your videos in
the order you set, you'll heighten your chances
[3:48] of getting suggested views in the "Up next spot."
[3:51] To set up a series playlist, go to your Playlist,
click on Playlist settings,
[3:56] and choose "Set as official series for this playlist."
[3:59] And if all goes well, the next episode in
your playlist should be in the "Up next" section.
[4:04] In fact, Tim Soulo, CMO of Ahrefs is starting
a new channel called, "SaaS Marketing Vlog."
[4:10] And as his official and very expensive YouTube advisor,
[4:13] I've recommended he waits until he has at least a few episodes before launching.
[4:18] Why?
[4:18] Because he should get more suggested views,
which leads to longer session watch times,
[4:23] and ultimately, creating the binge-worthy effect.
[4:26] The next thing you can do is target keywords
that actually have search demand.
[4:30] One of the biggest mistakes that I see new creators make is creating "me-centered" videos with titles like:
[4:36] "Camera Gear I Use."
[4:37] If you don't have a following, the truth is
that people won't care who you are
[4:41] and no one is searching for these kinds of queries.
[4:44] But people are looking for advice on camera gear.
[4:47] In fact, Ahrefs' Keywords Explorer, which
is our keyword research tool, shows that
[4:51] "best camera for YouTube" gets 4,500 monthly 
searches in the US
[4:56] and 7,300 globally on YouTube.
[4:59] Now, targeting a popular keyword usually means
the competition will be fierce.
[5:03] So to find lower-competition keywords that still
have search demand, you can use keyword modifiers
[5:08] to target long-tail queries.
[5:10] YouTube's autosuggest works great to get some
ideas and angles fast.
[5:14] But again, you should use a YouTube keyword
research tool to find out if there's search demand,
[5:19] otherwise you could be creating a video for no one.
[5:22] Now, since YouTube's autosuggest gives you
suggestions based on phrases,
[5:26] you can use the "Phrase match" report in Keywords Explorer to see even more suggestions
[5:30] and choose based on monthly search volumes.
[5:33] Now, this is just a way to determine search demand.
[5:35] If you want to actually rank your videos,
[5:37] then I highly recommend watching our video on 
YouTube SEO.
[5:41] The next way is to embed your videos on forums
that are already getting traffic.
[5:45] Now, by no means am I encouraging you to spam your
videos on forums.
[5:49] In fact, I think this does more harm than good.
[5:52] But there are popular forums like Quora, Stack
Overflow, and TripAdvisor where people are
[5:57] asking questions where your videos could have 
the answer.
[6:00] Now, you can go and answer all relevant questions
and I'm sure you're going to get some views.
[6:04] But a more effective way to do this is to find questions that are
[6:08] already getting consistent traffic from Google
[6:10] and post your answers with your video there.
[6:13] You can find these popular pages on forums
using Ahrefs' Site Explorer.
[6:17] So I'll type in quora.com and run the search.
[6:20] Next, I'll go to the top pages report, which
shows you the pages that generate the most
[6:24] search traffic for this website.
[6:26] Now, using the Include search feature, I'll look for pages
[6:29] that rank for a keyword related to my niche.
[6:31] So assuming I have a tech blog, I might type
in a broad keyword like "mobile."
[6:37] And this one looks interesting on the topic of
checking your T-mobile balance.
[6:41] Now, as a final check, I'll open the "Overview"
report for this page and then I'm going to click on
[6:45] the "organic search" tab to analyze the page's traffic 
over time.
[6:50] And it looks like this page has been getting
consistent traffic for the past couple of
[6:53] years, so it would definitely be worth the
time to answer the question.
[6:57] The next thing you should do is leverage your
existing audience outside of YouTube.
[7:01] If you've built an email list for your blog,
send your videos to them in your weekly newsletter.
[7:06] If you have a business or personal social
media account, share your videos there.
[7:11] And if you have a blog, you should embed your
videos in relevant blog posts.
[7:15] A good way to find pages that can drive views
to your YouTube videos
[7:18] is to look through your Google Analytics.
[7:21] In this case, you'll see we had around 12,000
unique pageviews to our SEO tips blog post.
[7:26] And since we have a video on this topic, we
embedded it in our post, which has resulted in
[7:30] over 2,000 views from this page alone.
[7:34] Another strategy that I absolutely love is
to use YouTube search ads.
[7:38] This is something that we've experimented
with for a little while now and we've found
[7:41] two ways to use YouTube ads effectively.
[7:44] The first method is to target keywords on YouTube 
that are already producing high watch times.
[7:50] As I mentioned earlier, we don't want to get
views for the sake of getting views.
[7:54] We want to get views that engage our audience.
[7:57] Views that teach people how to do SEO effectively.
[8:00] Views that are going to stir a desire to watch more
of our videos because the original ad that
[8:04] caught their attention was worth watching.
[8:07] Now, to do this, go to the Traffic sources report in
YouTube analytics.
[8:11] Next, click on YouTube search, which will show you 
the keywords that have driven views to your videos
[8:16] along with keyword-specific watch time stats.
[8:19] From here, you'll want to scan the keyword,
average view duration, and average percentage
[8:24] viewed columns to analyze which keywords are
generating minutes watched for your videos.
[8:29] As you can see, "SEO," "search engine optimization,"
[8:32] and "SEO for beginners" are all producing great watch times for us.
[8:37] Now, looking at the "Average percentage viewed"
values, you'll see that people are watching
[8:41] around 45% of the video for these keywords,
[8:44] which in my opinion is pretty good for long videos.
[8:47] Now, these keywords all happen to come from
the same video too.
[8:50] So we created an ad targeting these exact keywords,
[8:53] which has resulted in over 100 new conversions,
[8:56] over a thousand subscribers, and over 9,500 earned views, meaning over 9,500 people
[9:02] who clicked on our original ad, decided to watch another video on our channel by their own will.
[9:09] The second way that has been super-effective for us
is using retargeting ads.
[9:13] For each of our SEO tools, we have landing pages.
[9:16] And because every person isn't going to subscribe
to our tools, we retarget educational videos
[9:21] showing how our tools fit into everyday SEO processes.
[9:25] And the results have been pretty awesome.
[9:26] 58 conversions and over 1,100 subscribers.
[9:30] Now, the most impressive stat here to me is that
we've had over 6,800 earned views.
[9:35] Now, the reason why this is so impressive
is because 23.5% of people who watched
[9:40] one of our retargeting ads, watched another video
on our channel, which didn't cost us a penny.
[9:46] YouTube ads are cheap relative to more popular
advertising networks like Google Ads and Facebook.
[9:52] So try YouTube ads to amplify your best videos
and enjoy growth in your channel.
[9:57] Another thing I highly recommend doing is
using endscreens and cards.
[10:01] Endscreens are video thumbnails that you can
add towards the end of your video.
[10:05] And if someone clicks it, then that video begins to play.
[10:08] Cards on the other hand are slide-ins you
can add at any point in your video.
[10:12] You can do things like suggest videos and
playlists to watch, promote other channels,
[10:17] add polls, or link to a website.
[10:19] Now, while your instincts might tell you to
always link to your website, you might want
[10:23] to think about keeping users on the YouTube platform.
[10:26] From my experience, the cumulative value you
get from longer session watch times far outweigh
[10:32] a few link clicks here and there.
[10:34] By getting viewers to keep watching your videos,
[10:36] the better your channel will perform as a whole
[10:39] and you'll increase views to your YouTube videos.
[10:42] Now, which YouTube marketing strategy are 
you going to try?
[10:44] Or maybe you have some better tips that are
working for you.
[10:47] Let me know in the comments and if you enjoyed
this video, make sure to like, share and subscribe
[10:51] for more actionable SEO and marketing tutorials.
[10:54] So keep grinding away, get more views, and 
I'll see you at the top.

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