how to set up google alerts for passive seo and ma with timestamps YoutubeScribe.com

[0:00] In this video, I'm going to show you how to
set up Google Alerts for passive link prospecting,
[0:04] brand building, and more knowledge bombs.
[0:06] Stay tuned.
[0:07] [music]
[0:11] What's up marketers?
[0:12] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:16] your competitors and dominate your niche.
[0:18] Now, today is all about smart and passive
marketing through web monitoring.
[0:23] Now, rather than having to search for outreach
prospects, whether that’s for collaborations,
[0:27] links, or guest posting opportunities, you
can get them emailed to you without lifting
[0:32] a finger using Google Alerts.
[0:34] And the same goes for some other marketing
opportunities too.
[0:37] Let's get started.
[0:38] Google Alerts is a super simple tool to use.
[0:40] In fact, I can show you how to set up a Google
Alert in 20 seconds.
[0:44] First, go to google.com/alerts and type in
your search query.
[0:48] Next, check out the alert preview to make
sure it matches what you want to be notified
[0:52] about and click on the “show options” dropdown
to further customize your alert settings.
[0:58] So I’ll set the language to English, and
choose to receive all results.
[1:01] Then click the “create alerts” button
and you’re done.
[1:04] Now, anytime a web page matches your search
query, Google will send you an email notification
[1:09] that looks like this.
[1:10] But there are 3 things that you need to know
about Google Alerts.
[1:13] The first one: if you don't use Google search
operators, your inbox will likely get filled
[1:18] with a ton of irrelevant results.
[1:21] The second thing is that Google doesn't send
content that has already been published.
[1:25] So they're only gonna send you new content alerts.
[1:28] And the third thing: as far as our tests have
gone, Google Alerts does not send you every
[1:33] page that's in their index.
[1:35] Meaning, you're gonna miss out on a ton of
perfectly good opportunities.
[1:39] In fact, we put Ahrefs to the test and found
that on average, our tool produced 2,376%
[1:46] more results than Google for the exact same
queries.
[1:50] So let's jump into some smart tactics to get
only or at least mostly relevant results that
[1:54] are going to be worth your time.
[1:56] The first alert will help you find an unlimited
and completely passive stream of guest posting
[2:01] opportunities.
[2:02] A couple common search operators used in Google
to find guest posting opportunities are [topic]
[2:08] intitle:"write for us" and [topic] intitle:
"become a contributor."
[2:12] But the frequency of new "write for us" pages
that are published each day is likely more
[2:17] infrequent than actual guest posts that are
published.
[2:21] And remember, Google Alerts isn't going to
send you historical data.
[2:24] But we can actually get very relevant results
very frequently using the footprint, "guest
[2:29] post by."
[2:30] To keep things super targeted, you can use
the intitle operator and enter your topic,
[2:35] then type in "guest post by" as a phrase match.
[2:38] So if I have a blog on supplements, then I
would type:
[2:40] intitle:supplements + "guest post by".
[2:45] And if you look at the results preview, look
how targeted these results are.
[2:49] Since we're looking strictly for articles
with the word "supplements" in the title,
[2:53] you could expand this search by adding more
intitle: parameters.
[2:56] So if you have a large team of guest writers,
you might do a search like this:
[3:00] intitle:supplements or intitle:vitamins or intitle:"protein powder"
[3:06] or intitle:nutrition + "guest post by".
[3:10] And you can see that the results are still
very relevant, but you'll get a lot more results
[3:14] since you're broadening the search query with
multiple categories.
[3:18] To get historical results, you can run a unique
query inside Ahrefs' Content Explorer.
[3:23] Just type in: author:"guest" and then within
parentheses type ("link building" or "keyword
[3:27] research" or "search engine optimization"
or "whatever topics you write about").
[3:32] Next, we'll set the one article per domain
filter since we don't need to pitch the same
[3:36] website twice.
[3:38] And you'll see a nice list of websites that
are clearly accepting guest posts.
[3:42] As a side note, our Alerts tool and Content
Explorer share the same database, so you could
[3:47] set this query as a mentions alert and get
new guest posting opportunities sent straight
[3:52] to your inbox.
[3:53] The next alert is to monitor your brand for
unlinked mentions.
[3:57] This one's easy.
[3:58] Just type in your brand name and variations
of your brand name within parentheses
[4:02] separated by the or search operator.
[4:04] So for us, that might be ahrefs or ahref or
a hrefs or aherfs.
[4:09] Next, type in -site:ahrefs.com -site:twitter.com and you can exclude any other social media sites.
[4:17] The minus site colon part tells Google to
ignore mentions from our website, ahrefs.com
[4:22] as well as a few social media networks since
we're not interested in social monitoring
[4:26] for this example.
[4:27] Then I'll check the settings and make sure
that the frequency is set to once a day,
[4:32] only pages in English, and I want Google to send
me all of the results.
[4:35] We have a great blog post with a few more
tactics on unlinked mentions, so I'll leave
[4:40] a link to that in the description.
[4:41] The next alert is to monitor questions in
your niche.
[4:44] Using the site: operator, you can monitor
an entire website for any search query.
[4:49] For example, if you're in the travel niche,
you might want to monitor Trip Advisor.
[4:53] And if you're targeting programmers, then you
might watch Stack Overflow.
[4:57] Or if you're looking for questions on general
topics, then you might want to monitor Quora.
[5:01] Here's how it's done.
[5:02] Type in a keyword that you want to monitor,
so for us, that might be "SEO."
[5:07] Then we'll add site:quora.com.
[5:09] Now, any time "SEO" is mentioned on Quora, we'll be notified
[5:13] by email so we can jump in, answer and help out.
[5:16] You can also do this with brand mentions.
[5:18] If you look on quora, you'll see that there
are quite a few question about Ahrefs.
[5:23] So we could create another Alert that monitors
mentions of our brand name
[5:26] simply by replacing the word SEO with Ahrefs.
[5:30] While this is great for getting to new questions
quick, you won't know whether the questions
[5:34] will ever gain any traction.
[5:36] So a cool hack to find posts on forums that are
getting organic traffic is to look up the
[5:41] forum in Site Explorer.
[5:43] So I'll look up quora.com.
[5:45] Next, I'll go to the top pages report, which
shows us the pages on Quora that get organic
[5:50] traffic in descending order.
[5:52] Now, if I had a website on finance, then I
would type that in here.
[5:57] And now you can see related pages on Quora
that get organic search traffic,
[6:01] and you can decide which ones are worth your time.
[6:03] The next alert is to get free press and links
from journalists.
[6:07] Being a journalist is tough.
[6:09] And it's best if I show you an example.
[6:11] A little while ago, I was reading an article
about Cinnamon.
[6:14] And I found some critical errors in the post,
so I sent the journalist an email, told her about them
[6:19] and here’s what she said:
[6:20] "Thank you so much!
[6:22] I'll see if I can talk to my editor about
this.
[6:24] I usually cover animals, but was required
to write the cinnamon article in less than
[6:29] an hour."
[6:30] Now, I am by no means a cinnamon expert, but
the keyword term that I was monitoring was
[6:35] related, which resulted in a deep link from
a powerful website.
[6:39] Here's how you can set up a Google Alert to
find opportunities just like this.
[6:44] Within parentheses, I'll type in (site:nytimes.com
or site:time.com or site:fastcompany.com
[6:52] or site:huffingtonpost.com), and you could
obviously add more or less depending on your
[6:56] needs.
[6:57] Then type in a topic that you want to monitor,
so that might be "search engine optimization."
[7:02] Now anytime one of these sites mentions this
keyword phrase, I'll be sent a notification
[7:06] where I can chime in.
[7:07] But here's the thing.
[7:08] Journalists, they publish
[7:09] and then they move on to the next story.
[7:11] So that means that getting them to add a link
to your website or mention your company
[7:14] in a published article will likely be much more
challenging than having them feature you in
[7:19] a future post.
[7:20] So rather than trying to get them to replace
the article, try and build a relationship
[7:24] with them and be a source for years to come.
[7:27] The next alert is to monitor your competitors
[7:29] And there are so many competitor monitoring
tactics that you can use that are just...
[7:33] They're super powerful.
[7:35] So let's say that we wanna monitor mentions
of Backlinko.
[7:38] We can just type in:
[7:39] Backlinko -site:backlinko.com to exclude any
mentions from his website.
[7:45] And without even clicking through to these
articles, you can see exactly what the context
[7:49] of these articles are about.
[7:50] But you can expand this query by including
key people within the company.
[7:54] In this case, we would just change it to Backlinko
or "Brian Dean" -site:backlinko.com.
[8:01] Now this alert will help you keep a close watch
on your competitors' link building strategies
[8:05] and key relationships.
[8:07] And you could also monitor websites that are doing
reviews on your competitors.
[8:11] For example, if you had a new software company
that offered an interactive website builder,
[8:15] you could search for "squarespace" intitle:"review".
[8:19] And from here you can contact authors and website
owners, offer free accounts and ask them to
[8:24] review your software.
[8:25] The next alert will help you find NAP citation
opportunities for your local SEO efforts.
[8:31] A big part of local SEO are NAP citations,
which stands for name, address, and phone
[8:35] number.
[8:36] And there are thousands of directories out there
where you can add your own structured citations,
[8:41] but your competitors are going to keep building
them.
[8:43] So using Google Alerts, you can keep an eye on
your competitors and monitor new citations
[8:48] that they're building.
[8:49] Just set up an alert with this query:
[8:50] "Competitor's name" + "competitor phone" +
"competitor address".
[8:55] First, Google the company name and look at
the information from their Google My Business listing.
[9:00] Next, I'll copy their business name, a part
of their address that should be consistent
[9:04] across their citations, and the better portion
of their phone number without the area code.
[9:09] And right away, you’ll see a bunch of your
competitor's local citations in the preview.
[9:13] So you can expect to get new alerts like these
and then jump on them.
[9:17] The next alert is to monitor for theft of
your digital products.
[9:20] So if you sell an online course, you probably
don’t want people stealing it.
[9:24] In fact, this happened to our course, "Blogging
for Business," which has now been removed.
[9:28] To keep an eye on the pirates, you can type
in something like:
[9:31] Ahrefs + "blogging for business" + and then
within parentheses, we'll add some common
[9:36] footprint keywords like download or torrent,
then we'll exclude our site, ahrefs.com.
[9:42] You can do the same for ebooks, but with a
slight modification.
[9:45] For example, if we wanted to monitor for PDF
copies of "Digital Marketing For Dummies,"
[9:50] we could type in the title of the book as
a phrase match, then add keywords like (Free
[9:54] or Download) and then add filetype:pdf, which
will look for only PDFs.
[10:00] The next alert is a great way to find interview
opportunities.
[10:03] Here's the thing with content creation.
[10:05] A typical video or blog post on our channels
takes around 20 hours to create.
[10:10] But an interview?
[10:11] Max, one hour, plus the host does all of the
promoting for you.
[10:15] So you can set up an alert using a query like this:
[10:19] Interview and "Tim Soulo" or someone who gets interviewed frequently that you can monitor.
[10:24] Then click on "show options" and set the source
to "video," since a lot of podcasters will
[10:29] create a second copy for YouTube.
[10:31] And you'll see that the results are quite
relevant.
[10:34] Now, it's just a matter of pitching the host
on why you should be interviewed and sharing
[10:38] some unique insights that their audience would
love.
[10:41] Now when you're using these alerts, make sure
to check the preview, or if you're finding
[10:44] that you're not getting enough results, then
compare the results with Ahrefs' Alerts
[10:48] and Content Explorer.
[10:50] Now, make sure to subscribe for more actionable
SEO and marketing tutorials, and I'd love
[10:54] to hear from you about your go-to Google Alerts.
[10:57] So keep grinding away, create some nice passive SEO
alerts, and I'll see you in the next tutorial.

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