how to use ahrefs for seo and competitor research with timestamps YoutubeScribe.com

[0:00] Is it Ahrefs or A hrefs?
[0:02] Call it what you will, but we still have the
same great SEO tools.
[0:06] Now, you might have heard about us from a
friend or maybe you learned a cool hack from
[0:09] your favorite blogger.
[0:11] But how do you actually use Ahrefs to get
more traffic to your website and improve SEO?
[0:16] You're about to find out in this video.
[0:18] Stay tuned.
[0:18] [music]
[0:22] What's up marketers?
[0:23] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:28] your competitors and dominate your niche.
[0:30] Now while there are virtually an endless number
of ways you can use our toolset, today, I'm
[0:35] going to share with you 11 ways to use Ahrefs
that can actually help you get more traffic
[0:40] and hopefully, more business.
[0:42] Let's get to it.
[0:43] The first feature Ahrefs is by far my favorite,
and that's to find content opportunities based
[0:48] on your competitor's pages that get the most
search traffic.
[0:51] Think about this.
[0:52] If you could know the pages that are driving
the most search traffic for your competitors,
[0:56] then wouldn't you want to get in on that action?
[0:58] Well, it's super easy to do with Site Explorer.
[1:00] Just type in a domain of one of your competitors.
[1:03] Next, go to The top pages report.
[1:05] And this report ranks a website's pages based
on the estimated organic search traffic they get.
[1:10] And by default, the country that drives the
most organic traffic is selected.
[1:14] But you can switch the dropdown to "All countries"
to see the total search traffic these pages
[1:18] get globally.
[1:20] If you want to find low competition topics,
then just look at the total search traffic
[1:24] vs. the number of referring domains.
[1:26] Here's a good one.
[1:27] This page is about using tags on YouTube videos,
which only has 4 unique websites linking to
[1:32] it and gets over 10,000 search visitors each
month.
[1:35] We also have another report called "Top subfolders"
which is similar to Top pages but gives you
[1:41] an additional layer of data.
[1:42] This report shows you the pages and subfolders
of a website that get the most organic traffic.
[1:47] So as you can see, Brian's YouTube hub generates
around 19% of his website's total search traffic.
[1:53] So not only can you learn new topics to write
about, but you'll also learn a little bit
[1:57] about site structure of a broader topic.
[2:00] The next way to use Ahrefs is to research
both the quality of your competitors backlinks
[2:04] and get an understanding of how they got them.
[2:07] Let's go back to the Top pages report for
a popular health blog.
[2:10] You'll see that this page on keto dieting
has over 900 unique websites linking to it.
[2:15] Let's click on the number here, which will
open up the Referring domains report, which
[2:18] lists all unique websites that are linking
to this page.
[2:22] You can immediately see that the websites
linking to this page are quality sites like
[2:26] the New York Times, CNBC, cancer.org and more.
[2:31] But it's not always this kosher.
[2:32] For example, you'll see that this page has
links from nearly 200 websites, which is no joke.
[2:38] But if you look at the Referring domains report,
you can immediately tell that the quality
[2:42] of the links aren't great quality just by
looking at the domain names that are linking to it.
[2:46] To paint an even clearer picture, click on
the "Link type" filter and you'll see that
[2:50] more than half of their links are nofollowed,
which just seems unnatural.
[2:54] Let's go back to the original example.
[2:56] If we want to dig deeper into the linking
pages for this keto diet web page, we can
[3:00] go to the "Backlinks" report in the sidebar.
[3:02] This page shows you where the link is coming
from, metrics on the linking page, and then
[3:07] the context of the backlink.
[3:08] For example, you'll see that this link was
earned because of a stat from the page.
[3:12] But filtering through all of the linking pages
would take a long time.
[3:15] So you can actually use filters to narrow
in on a specific subset of links.
[3:20] For example, if you wanted to reach out to
all linking pages that are from other blog
[3:23] posts, you could set the link type filter
to "Content," which will show you only pages
[3:28] that are linking to the target within a blob
of text.
[3:31] Or if you wanted to only find followed links,
then you can set the link type to "Dofollow,"
[3:35] which will narrow it down to only the value-passing links.
[3:38] But let's say that you're a huge fan of resource
page link building.
[3:41] You can easily find link building opportunities
by using the Include search box.
[3:45] Just type in a common footprint like "resources."
[3:48] Then we'll set these two checkboxes since
that's where our keyword usually appears.
[3:52] And if we click through to the first linking
page, you'll see that it seems like a perfectly
[3:56] good place where you could reach out and get
your page added.
[3:59] In general, for backlinks reports, I recommend
doing this at the page level, because analyzing
[4:04] links of an entire domain will likely be too
large to get really actionable data from.
[4:09] The next way is to find low competition topics
with high traffic potential.
[4:13] And you can do this using Content Explorer,
which is our very own search engine with a
[4:17] database of over one billion pages.
[4:19] Just type in a general keyword related to
your niche.
[4:22] So I'll type in backpacks.
[4:23] And since we know that backlinks help a page
rank high in Google, we'll set the maximum
[4:28] number of referring domains to zero to help
us identify low competition topics.
[4:32] Finally, we'll set the Organic traffic filter
to a minimum value of 1,000.
[4:37] Now what this combination of filters does,
is it shows us all of the pages that contain
[4:41] the word "backpacks," have zero backlinks
pointing at them, and get over 1,000 search
[4:46] visitors per month.
[4:47] Plus, we take the guesswork out of knowing
which keywords to create your content around.
[4:51] Just click on the Details button and then the Organic keywords tab, and you'll see the keywords
[4:55] they rank for, their ranking position, and
the amount of traffic each keyword accounts for.
[5:00] Try this with a broad keyword related to your
niche, and you might just find yourself some
[5:04] great topics you can get traffic from.
[5:06] The next use case is to find keyword data
from 10 different search engines.
[5:10] Keywords Explorer is Ahrefs' keyword research
tool.
[5:12] It's super simple to use.
[5:14] Just choose a search engine, whether that
be Google, YouTube, Amazon, Bing, or any
[5:19] of these other platforms, enter your keyword,
and run the search.
[5:23] Since we chose Google, you'll see some helpful
keyword metrics like Keyword difficulty, Search
[5:27] volume, Clicks data, and more.
[5:30] You can generate more keyword ideas from any
of the reports here in the sidebar, or you
[5:34] can dig deeper into this search query by scrolling
down and analyzing the position history, and
[5:39] the top 10 ranking results.
[5:41] Let's move on to the next use case, and that's
to find a ton of relevant guest blogging sites.
[5:46] If you've ever looked for guest posting opportunities,
you've probably done it using Google search operators.
[5:51] You'd probably searched for something like "write
for us" and then added a general topic like "camping."
[5:56] Now there are a few problems with this.
[5:57] First, you don't have any of the SEO metrics
so you won't know if writing for this site
[6:02] would have any benefit at all.
[6:04] And second, you'll almost always have to spend
a ton of time filtering through a lot of irrelevant results.
[6:10] And three, you're really limiting yourself
to sites that have "contribute" or "write for
[6:14] us" pages, which will be tough, especially if you're in a small niche.
[6:18] And just because a website doesn't have a
write for us page, it doesn't mean they won't
[6:22] accept guest posts.
[6:23] Well, Content Explorer can solve all of these
problems and then some.
[6:27] Let's start by typing a keyword into Content
Explorer.
[6:30] And I'll click on the "One article per
domain" filter since we don't need to pitch
[6:33] the same website more than once.
[6:35] Finally, you can filter this set of results
down even more by using the Domain Rating filter.
[6:40] And Domain Rating is an Ahrefs metric which
represents the overall strength of a website's
[6:45] backlink profile.
[6:46] So if you're new to guest blogging, then you
might set the Domain Rating filter down to
[6:50] 30-40, which is the perfect way to find smaller
sites so you can get some practice pitching,
[6:55] writing and building your portfolio.
[6:57] And if you're a seasoned guest blogger, then
you can set the Domain Rating filter to something
[7:01] like 50-70, which will narrow in on more established
blogs.
[7:05] Now pitch a good number of sites and you're
off to the races.
[7:08] We have a full video on scaling guest blogging,
so if this is something that you use as a link
[7:13] building or marketing strategy, I highly recommend
watching that.
[7:16] Now, let's look at a way to use Ahrefs to
find new link building opportunities on complete
[7:21] autopilot.
[7:22] In our backlinks study, we found that top
ranking pages are more likely to consistently
[7:27] acquire new links simply because of their
ranking position.
[7:30] And this happens because higher ranking pages
will naturally get more exposure.
[7:34] Knowing this, you can use Ahrefs' Backlinks
alerts to find out where these top ranking
[7:38] pages are getting their links from... in real time.
[7:41] Here's how it's done.
[7:42] First, go to Google and type in the keyword
you want to rank for.
[7:45] Next, copy the URL of the top ranking page.
[7:48] Now, go to Alerts, and create a new Backlinks
alert.
[7:51] Just paste in the top ranking URL and set
the Scope to "New."
[7:54] Now, any time this page gets a new backlink,
you'll get an email notification.
[7:58] And if you see an opportunity to pitch your
page, then you'll have timing on your side
[8:02] and that's a critical component to successful
outreach.
[8:05] But don't limit yourself to the #1 ranking
page.
[8:08] You might as well create new alerts for the
top 3 or top 5 pages to maximize your opportunities.
[8:14] The next feature in Ahrefs that you have to
use is our Content Gap tool.
[8:18] This tool can show you keywords that one or
more of your competitors are ranking for,
[8:22] where your website isn't.
[8:24] Logically speaking, if two or more of your
direct organic search competitors are ranking
[8:29] for these keywords, then there's a good chance
that you should go and target them too.
[8:33] To get started, enter your domain into Site
Explorer.
[8:36] Next, go to the Сontent gap tool in the sidebar.
[8:38] In the top section, enter in a couple of your
competitors' domains.
[8:42] After you've done that, I recommend changing
this dropdown to "all of the below targets."
[8:47] This will keep our results super relevant
by only showing keywords where both of these
[8:51] websites rank, and yours doesn't.
[8:53] I also recommend leaving this checkbox checked,
so only keywords where one of your competitors
[8:58] ranks in the top 10 will be shown.
[9:00] Again, another way to get relevant results.
[9:03] And I can see a couple of great keywords that
we can create content around like a guide
[9:07] on using Google Search Console as well as
YouTube SEO.
[9:10] But our Content gap tool is super unique in
that you can actually run these reports at
[9:14] the page level.
[9:15] Let's say that we want to create a blog post
on YouTube SEO.
[9:18] First, I'll click on the SERP button beside
that keyword to see the top ranking pages
[9:22] for this keyword.
[9:23] Next, I'll copy the top 3 relevant ranking
results and paste them into the top section.
[9:29] And I'll actually delete our URL at the bottom.
[9:31] If we run the search, you'll be able to
see all of the keywords that the top ranking
[9:35] pages rank for.
[9:36] So you can then use this keyword list as an outline
for content that you're about to create.
[9:40] Just skim through the keywords and try and
extract sub topics within it.
[9:44] The next feature will help you preserve "link
juice" from your broken pages.
[9:48] Think about this for a second.
[9:49] If you have links pointing at a page, but
it's returning a 404 response code, then you're
[9:54] completely wasting perfectly good links.
[9:57] You can find these pages really quick in
Site Explorer.
[9:59] Just search for your domain.
[10:00] And then go to the Best by links report.
[10:02] This report shows you the pages on your website
that have the most backlinks.
[10:06] To find your broken pages, just click on the
HTTP code filter and choose "404 not found."
[10:12] All you need to do now is fix the page or
add a redirect to another relevant page, and
[10:17] fix any internal URLs pointing at the broken
page.
[10:20] Now, this is great to fix issues on your own
website, but why not look up your competitors'
[10:25] websites to find broken link building opportunities?
[10:28] Just change the URL in the search bar to a
competing website.
[10:32] Then, set the HTTP code filter to 404.
[10:35] And we now have tons of new topics that we
can create content around and people to reach
[10:39] out to with some good old-fashioned broken
link building.
[10:42] We have a full step-by-step tutorial on doing
broken link building with stats and all, so
[10:47] I highly recommend watching that after.
[10:49] Now, we've talked a lot about keyword research
and link building, so let's switch gears to
[10:53] technical SEO.
With Ahrefs' Site Audit tool, you can scan your
[10:56] website for over 100 common technical SEO
issues.
[11:00] After you've run your crawl, go to the Overview
report and scroll to the table near the bottom,
[11:04] which shows you all of the technical SEO issues
we found.
[11:07] For example, if we click on "404 page," it'll
open up Data explorer and show all of the
[11:12] broken pages we found on your website.
[11:14] And the reason why we were able to find these
pages is because there are internal links
[11:18] on your website pointing at them.
[11:20] So you'd probably want to remove these.
[11:21] You can just click on the number of inlinks
beside the page you want to investigate, export
[11:26] the report, and then you or your developer
can remove the internal outlinks.
[11:30] Site Audit also has dedicated reports to specific
technical categories like page speed, HTML
[11:37] tags, and more.
[11:38] Let's go to the HTML tags report.
[11:40] You'll see that a lot of the pages are missing
a meta description tag.
[11:44] So let's click on that error, which will open
up Data explorer showing you the affected pages.
[11:48] A cool feature with things like meta descriptions
and titles is that you can actually add a
[11:53] description by clicking the plus button here,
and enter in the text that you want to input.
[11:58] After you've created all of your notes, go
to the "to-do" report and you can export the
[12:03] results, send it to your developer, and have
them add your descriptions.
[12:07] So we've covered a lot of ground with the
main categories in SEO, but what about measuring
[12:12] ranking performance?
[12:13] Well, we've got Rank Tracker for that.
[12:14] With Rank Tracker, you can see where your
pages rank in Google for any keyword on desktop
[12:19] and mobile across 170 countries.
[12:22] But I want to show you a couple of unique
features within Ahrefs' Rank Tracker that
[12:26] can help you take performance optimization
to the next level.
[12:29] First up is our SERP feature tracking.
[12:32] In total, we track 13 SERP features for all
of your keywords.
[12:35] Not only do we show you which features are
visible in the SERPs, but we show you the
[12:39] history of these tracked features which you
may have owned.
[12:42] Another unique feature within Rank Tracker
is the Competitors report.
[12:45] You can track up to 5 of your competitors
and see how you match up against them on graphs
[12:50] for various categories.
[12:52] These are just a dozen or so use cases that
you can do with Ahrefs.
[12:55] But there's a lot more you can do than this.
[12:58] So I've got a question for you.
[12:59] If you're already an Ahrefs user, I'd love
to hear about which feature you use most.
[13:04] And if you're not, which feature would you
want to use most.
[13:07] Make sure to leave a comment below and if
you enjoyed this video, make sure to like,
[13:11] share and subscribe. And I highly recommend
watching the playlist below to get in-depth
[13:16] training on specific topics like keyword research,
link building, technical SEO and more.
[13:21] So keep grinding away, and I'll see you in
the next video.

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