how to get more youtube subscribers with timestamps YoutubeScribe.com

[0:00] In March 2018, we decided to revive Ahrefs'
YouTube channel and grew it from around
[0:05] 14,000 subscribers to over 170,000.
[0:09] And the strategy we used is similar to what
popular YouTube channels like MKBHD and
[0:14] Tasty did before having huge audiences.
[0:18] So whether you're just starting out or feeling
stuck, then keep watching because I'm going
[0:23] to show you how to get more subscribers
on YouTube with a simple 4-step framework.
[0:28] Stay tuned.
[0:28] [music]
[0:33] A lot of videos on getting YouTube subscribers
will recommend things like adding subscribe
[0:38] buttons to the end screen, asking people to
smash that Subscribe button, or to email
[0:43] your existing audience to tell them
about your YouTube channel.
[0:47] This is all well and good, but none of this
will make the slightest difference if nobody
[0:52] is watching your videos in the first place.
[0:54] Views are a prerequisite to getting subscribers.
[0:58] So you need to focus on creating a "subscribe-worthy"
YouTube channel that will lead to an engaged and
[1:04] loyal audience for the long haul.
[1:06] Now, getting subscribers that actually care
about what you do takes time and adaptability.
[1:13] For example, Mr. Beast, who now has over
44 million subscribers started his channel
[1:18] with videos of him playing Minecraft.
[1:20] And while those videos have racked up millions of
views today, that's likely due to his current success.
[1:26] He published his first video on February 20, 2012.
[1:30] And more than two years later, he published
a video announcing he had reached 1,000 subscribers.
[1:36] So it wasn't exactly straight to the top for him.
[1:39] Now, the framework I'm about to share with you
is all about consistently getting more subscribers
[1:44] who are actually excited to watch
new videos you release.
[1:48] And as you continue to implement this framework,
subscriber growth begins to snowball.
[1:53] So let's get this tutorial started with a couple
of fundamentals that will be critical to growth
[1:59] in subscribers, views, and for some
of you, revenue.
[2:03] Fundamental 1 is understanding why people
subscribe.
[2:07] Plain and simple, people subscribe because
they enjoyed what they watched or because
[2:11] they know your brand.
[2:12] And the more positive interactions they have with
your content, the more likely they'll subscribe.
[2:18] Let me back this up with some data.
[2:20] Looking in YouTube analytics, you'll see we've
had around 89,000 subscribers in 2020 so far.
[2:26] And over 87% of those people joined our
YouTube community from video pages
[2:31] and from our channel page.
[2:33] So that means, a) you need to get consistent
views to get consistent subscribers;
[2:38] and b) your content needs to impress them
enough that they'll want more content from you.
[2:43] And the second fundamental is to know
how YouTube works at a basic level.
[2:48] So when you publish a new video on
YouTube, the first people that'll get
[2:52] notified are your subscribers.
[2:54] And that can be through emails and mobile
alerts, subscription feeds, and impressions
[2:59] on YouTube's homepage.
[3:00] But these people are already subscribed so that
won't help you get more subscribers, right?
[3:05] Well, not exactly.
[3:07] When your video performs well, YouTube will
promote that new video to other people who
[3:12] watched similar videos as your viewers.
[3:15] And this can often lead to a huge
spike in new subscribers.
[3:20] But these notifications and homepage impressions
are usually short-lived and can fade within a week.
[3:25] As a result, the views and new
subscribers fade with it too.
[3:30] For example, our video on SEO for beginners
got around 100 new subscribers within a couple
[3:35] of days from publishing the video, which
was pretty good for us back then.
[3:39] But you'll notice that new subscribers
dropped off almost immediately.
[3:44] And while this might seem discouraging,
all hope is not lost.
[3:48] The way people interact and engage with
your video sends signals to YouTube.
[3:53] And these signals include things like click-
through rates, likes, dislikes, shares, comments,
[3:59] watch times, and audience retention.
[4:02] And when YouTube pairs those things with your
video's metadata, it helps them to understand
[4:06] if and where it fits in YouTube search
and suggested.
[4:11] And those two traffic sources tend to
send consistent views, which again,
[4:15] leads to consistent subscribers.
[4:18] And that's exactly what happened
with our SEO for beginners video.
[4:22] We started to get a significant number of views
from YouTube search and Suggested, which
[4:27] also led to that video generating over 1,000
subscribers per month from this video alone.
[4:34] Translation: the trick to getting more subscribers
consistently is to get consistent views from
[4:40] a relevant audience.
[4:42] Meaning, you need to publish content that
[4:44] a) interests your existing audience so
that they'll click to watch it;
[4:48] b) engages your audience so that YouTube
will promote that video to similar audiences;
[4:54] and c) do some basic optimizations so you
can rank in YouTube search and Suggested.
[5:01] Now, the way you can accomplish this
is by following this 4-step framework.
[5:06] Let's start with the first part, which is
to laser in on your channel's theme.
[5:10] A theme or niche is what connects
you with your audience.
[5:13] It's a common interest between
you and your subscribers.
[5:17] And to continue nurturing that relationship,
you need to publish relevant content within
[5:22] your theme to engage that audience and have
YouTube promote it to similar audiences.
[5:28] With that said, it is my strong opinion that you
should start with a somewhat narrow theme.
[5:34] And as you grow, you can start expanding out
to broader topics within the parent theme.
[5:39] For example, MKBHD has well over 12 million
subscribers and has had consistent growth in
[5:46] subscribers and views over the past
two and a half years.
[5:50] Outside of the fact that his content is top-notch,
his channel is built around a single theme.
[5:57] "Quality Tech Videos," which are mostly
in the "review" format.
[6:01] Now, if we look at his oldest videos, you'll
see that he didn't start off as one of the top
[6:06] tech reviewers on YouTube.
[6:08] He started by posting short videos of his
golf swing, which I don't think took off until
[6:13] he had an audience.
[6:14] In fact, this review on the HP Pavilion media
center remote seemed to get the most traction.
[6:20] He continued with tutorials and
reviews on software for years.
[6:25] And now today, he's able to review top tech, cars,
and land interviews with people like Mark Zuckerberg.
[6:32] And the fact that he gets millions of views
on every video he publishes, this tells us
[6:38] that his audience is engaging with his videos,
YouTube is promoting it to similar audiences,
[6:43] and he's consistently getting views from
YouTube search and Suggested.
[6:48] Now, with Ahrefs' YouTube channel, we started
by focusing on topics just related to SEO.
[6:54] So people that watched our videos and subscribed
to our channel had some sort of interest in
[6:59] search engine optimization,
[7:01] making it easier for us to get our subscribers
to watch videos on the topic, earn their engagement,
[7:07] and have YouTube promote those
videos to new audiences.
[7:10] While this all seems simple, I can't stress
enough how important it is to stay focused
[7:16] on your channel's main theme, especially
if you're just starting out.
[7:20] It'll allow you to create content that resonates
with your audience because it's relevant to
[7:24] the reason why they subscribed in the first place.
[7:28] Speaking of content, that's the second
part of this framework.
[7:31] And I want to talk about this in two parts.
[7:34] The first is content quality.
[7:36] It goes without saying that your content
needs to be good.
[7:39] But "good" has nothing to do with your
camera gear or production value.
[7:44] A good video is simply content that
serves the viewer's wants or needs.
[7:49] For example, if the title of your video is
"Tesla Model 3 vs. Tesla Model Y," but
[7:54] the first 3 minutes are dedicated to BMWs,
then your viewers are going to drop off and
[7:59] obviously won't subscribe.
[8:01] And more importantly, you won't get
the benefits of YouTube promoting
[8:04] your content to similar audiences.
[8:07] So 2 quick tips:
[8:09] #1. It's worth storyboarding or scripting your
content so you stay on topic and deliver value
[8:15] to your audience.
[8:16] And value leads to subscriptions.
[8:19] And #2. Your title and thumbnail should
accurately match your content.
[8:24] Clickbait leads to low engagement and that's
a surefire way to lose subscribers.
[8:30] The second part is content format.
[8:32] While our channel has had consistent growth over
time, we still made mistakes along the way.
[8:38] In 2018, I had the opportunity to travel to
Singapore where Ahrefs is headquartered.
[8:43] And seeing as we had around 30,000
subscribers at the time, I thought our
[8:47] audience would enjoy that.
[8:49] But I was completely wrong.
[8:51] In fact, I think my vlog was the only video
on our entire channel that resulted in net
[8:57] zero subscribers.
[8:59] Basically, we hit the publish button, and after
a few weeks of the video being live, it became
[9:03] apparent that our audience doesn't
care about Sam Oh or his travels.
[9:09] And even years after the video was live,
there was no good that came from it.
[9:13] So we unlisted it.
[9:15] Our subscribers care about SEO and digital
marketing tutorials that are going to help
[9:20] them get results for their websites, YouTube
channels, and businesses, so that's basically
[9:25] all we publish now.
[9:27] Now, I'm not saying you shouldn't try new
formats, but after you've found one that
[9:31] works for you, stick with it.
[9:34] Alright, the third part of the framework is discovery.
[9:37] Going back to our schema, your subscribers
get notified of your new videos.
[9:41] As they watch and engage, YouTube may
promote it to other similar audiences.
[9:46] After that, YouTube may rank your video or
suggest them on other video watch pages,
[9:51] assuming you've set yourself up properly.
[9:53] And that's what this discovery stage is all about.
[9:57] Now, there are two things to note here.
[9:58] #1. If you don't have subscribers or a big
audience, then YouTube probably isn't going
[10:04] to show your video to that many people.
[10:06] And #2. If no one's looking for videos about
your topic, then you're not going to get views
[10:12] from search or Suggested.
[10:14] Now, with #1, you just have to accept that
it'll be a slow and steady grind before you
[10:19] see traction the second you hit publish.
[10:22] But with #2, anyone and everyone has the opportunity
to rank in YouTube search and Suggested.
[10:30] You just need to know what your target
audience wants to see.
[10:33] And there are 3 ways you can find topics
worth pursuing.
[10:37] The first way is to use YouTube autosuggest.
[10:40] Autosuggest populates search queries from real
searches on YouTube right within the search bar.
[10:46] Just start typing in a query, and you'll see
some suggestions based on your input.
[10:51] Now, just because the suggestion is there,
it doesn't mean there are a lot of people
[10:55] searching for that specific topic.
[10:57] So you'd have to actually search for the query,
and then take a look at the top-ranking videos
[11:02] to assess both traffic potential
and ranking difficulty.
[11:06] And there are 3 things you should look for.
[11:08] #1. Check and see if the top-ranking videos
are all getting a good number of views.
[11:14] If the answer is yes, then there's likely
search demand around the topic.
[11:18] #2. See if the top 3 videos are intentionally
targeting the topic you've searched for.
[11:24] And just by looking at the titles, you can see
that all of the videos are makeup tutorials
[11:29] specifically made for beginners.
[11:32] So yes they are.
[11:33] The third thing to look at is the overall
"authority" of the channel.
[11:37] And so-called authority is two-fold.
[11:40] First, I'll look at the number of subscribers
the top ranking channels have as well as
[11:45] the average number of views to
their last 5 or 10 videos.
[11:49] This should give you a very general idea
whether their audience is interacting with
[11:54] the creator's content.
[11:56] And the second part to authority is
the channel's coverage of the topic.
[12:00] From what I've seen, channels that are
very focused on a specific theme tend
[12:04] to rank more easily for similar topics.
[12:07] And if they're ranking more easily,
it'll be harder for you to outrank them.
[12:12] So a quick tip is to search for your topic
using the search box inside their channel
[12:17] and seeing how those videos performed.
[12:19] And based on all of these factors, I'll
decide whether the topic is worth pursuing.
[12:25] Now, the process that I just went
through is pretty subjective.
[12:28] But you can gauge search demand more
accurately using a keyword research tool.
[12:33] And there are two keyword research
tools that I've used extensively.
[12:37] First is VidIQ.
[12:39] VidIQ has a keyword research tool built into
their toolset, which shows you related keywords
[12:44] to your topic, search volumes,
and various scores.
[12:48] And you'll see that they provide well
over 100 keyword suggestions.
[12:52] And second is Ahrefs' Keywords Explorer.
[12:55] Here, you can see search volume trends, in
this case, for the United States, the number
[13:00] of clicks that happen when people search
for your keyword, and global volumes
[13:04] broken down by country.
[13:06] And below that are snippets of keyword
ideas from our various reports.
[13:11] So, if we go to the phrase match report,
you'll see over 211,000 keyword suggestions!
[13:17] On top of the same metrics that we just
talked about, you can use these handy
[13:21] filters to narrow in on specific keywords
you want to see.
[13:26] For example, if I want to create beginner-
level tutorials, I'll click on the include box,
[13:32] and type in "beginners."
[13:34] And if I see any topics that I'd like to cover,
then I'll go back to YouTube and do a quick
[13:39] manual analysis to gauge our chances
of ranking for that query.
[13:44] YouTube SEO has been one of our primary
sources to consistently get views and
[13:49] subscribers to our channel.
[13:51] And we have a full tutorial on how to rank
your videos on YouTube so I'll link that up
[13:55] in the description.
[13:56] As for suggested views, you'll need to have
an inventory of videos before you start to
[14:01] get significant traction.
[14:03] And from what I've seen, channels that are
focused around a tight topic that drives all
[14:08] the right engagement metrics will
naturally lead to suggested views.
[14:12] Why? Because if your videos are centered
around a theme, most of them should be
[14:17] relevant to one another.
[14:19] Now, there are obviously more technical things
to consider when it comes to earning suggested
[14:23] views, so if you want to see a tutorial
on that, let me know in the comments.
[14:28] Alright, the final part of this framework
is the CTA, or "call to action."
[14:33] As I showed you from our stats, the majority
of subscribers are earned from our content.
[14:38] There are a few additional tips you can
use to get more subscribers, regardless
[14:42] of your current subscriber count.
[14:45] First is the easiest.
[14:46] And that's to ask for it.
[14:49] And the general format I use is to include
the "ask" and the "why."
[14:53] For example, "make sure to subscribe for more
actionable SEO and marketing tutorials."
[14:59] Or if I've released a new series that'll be
dripped out each week, then I'll say, "make
[15:04] sure to subscribe so you don't miss
the next video in the series."
[15:08] Simple.
[15:09] The second way is to use playlists.
[15:12] Now, while playlists won't directly earn a
subscription, they increase the likelihood
[15:16] of a viewer watching more than one video.
[15:19] And the more exposure they have to your content,
the more likely they'll hit that subscribe button.
[15:24] Playlists are a win in every way.
[15:27] They improve user experience, user engagement,
and lead to more subscribers.
[15:32] The third way is to send traffic to your
YouTube channel from external sources.
[15:38] Seeing as our channel homepage is the second
biggest driver of subscribers, we include links
[15:42] to our YouTube channel from other marketing
mediums like our website, blog, and social
[15:47] media accounts.
[15:49] But we don't just limit it to our website.
[15:51] For example, when one of us is interviewed
on a podcast and the host asks "where can
[15:55] people learn more about you," we often tell
them to search for Ahrefs on YouTube and
[16:00] they'll find us there.
[16:02] And naturally, podcast hosts will often link to
our channel from the episode we did together.
[16:08] And the fourth way is to use interactive features.
[16:11] These are clickable links that appear in your
videos like endscreen subscription buttons
[16:16] and watermarks.
[16:17] For our channel, interactive features have
only been responsible for around 1.4% of
[16:23] our subscribers in 2020.
[16:25] So I wouldn't expect much from this
subscription source, but it's still something.
[16:30] Now, while I could go on for hours with other
tips and tactics to grow your YouTube channel,
[16:35] I recommend watching our YouTube SEO and
video marketing playlist, which I'll leave a link
[16:40] to in the description.
[16:41] Now, if you enjoyed this tutorial, make sure to
like, share and subscribe for more actionable
[16:46] SEO and marketing tutorials.
[16:48] And if you have any questions, leave
one in the comments below.
[16:51] I'll see you in the next tutorial.

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