official ahrefs tutorial how to use ahrefs to impr with timestamps YoutubeScribe.com

[0:00] Welcome to the official Ahrefs tutorial.
[0:03] Now, if you're new to Ahrefs, old to Ahrefs, or just
wondering what Ahrefs' tools can do for your business,
[0:09] then this video is for you.
[0:10] Because I'm going to walk you through some practical,
repeatable, and actionable use cases that you can get
[0:17] value from today using our six core tools.
[0:20] So let's kick things off with the first core
tool – a fan favorite – Site Explorer.
[0:25] This is our competitive research tool.
[0:27] And with it, you can see a website or page's
backlinks, the keywords it ranks for in Google,
[0:32] the Google search ads campaigns it's running,
the entire site's structure in a tree format,
[0:38] and even the pages that are responsible
for generating the most search traffic.
[0:42] Now, because there are so many 
things you can do in Site Explorer,
[0:45] we won't be able to go through all of them.
[0:47] So let's hit the low-hanging fruit first.
[0:50] The first use case is to restore lost
link equity from broken backlinks.
[0:55] If your company has ever deleted
pages, acquired other websites,
[0:58] or done any kind of migration, then chances are,
you have some broken pages across your site.
[1:04] That's all good, but if these broken pages
have backlinks pointing at them, then all
[1:09] that link equity is being wasted.
[1:11] And because we know that backlinks are one
of Google's most prominent ranking signals,
[1:15] we want to take advantage of these backlinks
by either restoring these pages or redirecting
[1:20] the broken URLs to relevant live pages.
[1:24] So, to find broken pages with backlinks,
you can start by entering your domain
[1:28] in Ahrefs' Site Explorer.
[1:29] Then, go to the Best By Links report which will
show you pages that have the most referring
[1:33] domains pointing at them.
[1:35] Now, to find broken pages with backlinks, all you
need to do is set the HTTP code filter to 404.
[1:42] And immediately, we're able to see
tons of broken pages with backlinks.
[1:46] Now, I don't know whether to be excited
that we have tons of new opportunities
[1:50] or disappointed that we've been wasting
link equity this whole time… Anyway…
[1:54] For Ahrefs, we could redirect this old pricing
page to our current pricing page and this page
[2:00] on asking for tweets to our blog post on cold
outreach to reclaim around 90 referring domains.
[2:06] Now, another thing you can do is find
featured snippet opportunities for your site.
[2:11] To do that, go to the Organic keywords
report with your domain set as the target.
[2:15] And we're just going to set a few filters.
[2:17] First, I'll set a Positions filter with a range of
the top 10 because it's pretty much required
[2:22] to be on the first page to earn
the featured snippet.
[2:25] And then I'll set a SERP features filter to
"Where target doesn't rank" and select
[2:30] the featured snippet checkbox.
[2:32] Hit Show results, and now you can see thousands
of keywords where you can try and optimize your
[2:37] pages to try and win the featured snippet.
[2:40] We have a complete tutorial on how you can
do that so I'll link that up in the description.
[2:44] Now, even if we won just 15% of these featured
snippets, heck, even 5%, that could accumulate
[2:51] to a ton of search traffic.
[2:54] Alright, now it's time to do
some competitive research.
[2:57] So let's say that I'm doing SEO for
ConvertKit, an email marketing tool.
[3:01] The site gets around 150,000 monthly
visits from organic search according to
[3:05] Ahrefs' Site Explorer.
[3:07] Not bad, but I know that there's a lot more
traffic potential from email marketing topics.
[3:12] So to get started, I'll go back to Site Explorer to run a
search for one of their competitors, mailchimp.com.
[3:18] And woah, they get over 7 million monthly
organic visits – quite a stark difference.
[3:24] Now, if I add the organic pages to the performance
graph, you'll see they have well over 15,000 pages
[3:31] that rank in the top 100 of Google.
[3:33] That's a lot of pages to analyze and I'm
sure the majority won't be worth analyzing.
[3:38] So this brings us to the next use case which
is to reverse engineer a site's structure.
[3:44] And this is particularly useful when analyzing
big sites like Mailchimp because you can quickly
[3:48] find the parts of their site that are responsible
for generating their search traffic.
[3:53] So to do this, I'll go to the Site Structure report.
[3:55] And this report is going to chop the site
into subdomains and subfolders, giving
[4:00] us a high-level view of its structure.
[4:02] So we can see that the majority
goes to their root domain.
[4:05] And if we expand this, you'll see
a more detailed breakdown.
[4:08] Not surprisingly, roughly 37% of their 6.8 million
organic visits goes to the resources subfolder,
[4:16] which is their blog.
[4:17] The kind of surprising thing here is that they
have a subfolder called "marketing-glossary"
[4:22] that gets over one million monthly organic
visits which is like 6.7x ConvertKit's total
[4:29] estimated organic traffic with just 70 pages.
[4:32] Now, we have an area of their site
where we can focus our attention.
[4:36] And this brings us to the next use case which
is to find and replicate your competitors' most
[4:41] trafficked pages.
[4:42] So, to narrow in on just Mailchimp's marketing
glossary pages, I'll click on the number in
[4:47] the organic pages column.
[4:48] And this is going to open the Top Pages report
which shows you pages that generate the most
[4:53] search traffic for your target – in this case,
MailChimp's marketing glossary hub.
[4:58] By the way, the Top Pages report is also
accessible in the sidebar, if you're looking for it.
[5:02] Now, the data table in and of itself is valuable
here because you can see the exact topics you
[5:07] should cover if you want to try
and replicate their content hub.
[5:11] You can also click on any of the keywords 
drop-downs to see the exact keywords
[5:15] the page ranks for.
[5:16] In this case, you'll see their email marketing
guide ranks for thousands of keywords which
[5:21] are clearly relevant and valuable
to a company like ConvertKit.
[5:25] Alright, so by this point, we've found
tons of featured snippet opportunities,
[5:29] reclaimed some link equity from broken backlinks,
and found some topics worth going after.
[5:35] But writing the content and hitting the publish
button probably won't be enough to get the results
[5:40] you want.
[5:41] And that's because you'll need backlinks
to rank for anything remotely competitive.
[5:46] And that brings us to the next use case
which is to analyze your competitors
[5:49] backlinks for link building opportunities.
[5:53] Now, when you're looking at a backlink
profile, you're going to be analyzing it
[5:56] from either the domain or page level.
[5:58] And depending on the mode you choose, the
insights you'll be looking for will be different.
[6:04] Let's talk about finding link building
opportunities when looking at a competitors'
[6:07] backlinks at the domain level.
[6:09] To get started, I'll enter a competing domain in
Ahrefs' Site Explorer and go to the Backlinks report.
[6:15] Now, when you're presented with a backlink
profile like this one that has over 800,000 backlinks,
[6:21] your chances of finding anything remotely
insightful by manually sifting through these is slim.
[6:27] But if you know what you're looking for, then
filtering backlinks at the domain level can be
[6:32] a super-useful link prospecting method.
[6:35] For example, if I know that I want to find
resource page opportunities, I can filter
[6:40] through Mailchimp's backlinks where a footprint
like resources.html is in the referring URL.
[6:46] Heck, let's actually add more footprints like
resources.php, resources.asp, links.html,
[6:52] links.php, and links.asp.
[6:57] I'll also hit the "Any rule" tab since I'm
interested in referring URLs that include
[7:01] at least one of these footprints.
[7:04] Hit the Show results button, and I now have over
600 potential opportunities to reach out for some
[7:09] good old resource page link building.
[7:12] Now, let's reset the filters.
[7:14] This time, let's say that we want to find listicles
where Mailchimp is recommended so we can
[7:19] reach out to these bloggers and ask them
to include ConvertKit in their roundups.
[7:23] Knowing that these are usually in "best of"
listicles, I can simply search for pages where
[7:28] the words "best," "email," and "tool"
are all in the titles of referring pages.
[7:34] Let's hit Apply and show results.
[7:37] And look at these results!
[7:38] We have around 1,000 hyper-relevant link
building opportunities where it might make
[7:43] sense to reach out and ask to
be included in their roundup.
[7:46] Now let's switch gears here and look
at some use cases when analyzing
[7:49] backlink profiles at the page level.
[7:52] And it might be easiest if I walk you through
an example of what a page-level analysis
[7:56] might look like.
[7:57] So, this is a blog post from Hubspot
on email marketing statistics.
[8:01] Now, the reason why I might look at this
page's backlink profile is because either
[8:05] a) I want to create my own competing page
targeting "email marketing statistics";
[8:09] or b) I want to know how Hubspot got so many
links to their page to see if there's something
[8:15] that I can replicate.
[8:17] Now, again, trying to manually sift through 14,000
backlinks is going to be a huge waste of time.
[8:23] So to be more efficient with our analysis,
we can actually go to the Anchors report
[8:27] which will show us all anchor texts of
backlinks pointing at Hubspot's URL.
[8:32] Now, when looking at the anchor texts,
we can actually see that most people
[8:36] are linking to Hubspot's page because of specific
stats like this "$42 for every dollar spent" stat,
[8:42] "93% of B2B marketers," "73% of
millennials," and so on.
[8:48] Basically, we now know the things that people
find interesting enough to actually link to a page
[8:53] about email marketing statistics.
[8:56] So there's twoo actionable takeaways here:
[8:58] #1. From a content creation standpoint, we'd
want to include stats on similar categories
[9:04] or subtopics that are mentioned in or around
anchors because these are clearly ‘linkable
[9:10] points' as proven by Hubspot's page.
[9:12] And #2. We'd ideally want to include up-to-date
stats for these linkable points because if there
[9:19] are any severely outdated stats on Hubspot's
page, then it may act as a pitch angle for a link
[9:25] outreach campaign.
[9:26] For example, let's say that the $42 return for
every $1 spent stat changed to $100 return for
[9:33] every $1 spent in email marketing.
[9:35] That's a pretty huge difference and I'd want
everyone to know that email marketing has
[9:39] changed for the better.
[9:41] So I could come back to the backlinks report
for this page and then filter for backlinks
[9:45] that contain $42 in the anchor or surrounding text.
[9:50] And just like that we have over 600 link
prospects that we could potentially contact
[9:55] with our new and up to date data.
[9:57] And this is more or less what we did for our
page on SEO statistics and we've earned tons
[10:03] of referring domains and have been ranking
in the top 3 for quite some time now.
[10:07] We have a full 3-part case study that'll walk
you through how you can do this so I'll leave
[10:12] a link to it in the description.
[10:14] Now, this manual type of backlink
analysis might take a bit of practice
[10:17] if you're new to SEO or link building.
[10:19] So if you're looking for a super simple, 
yet effective link building tactic, then try
[10:25] broken link building which is
super-easy to do with Site Explorer.
[10:28] Now, if you're new to broken link building,
it's when you find a broken page that has
[10:32] backlinks pointing at them, create your own
page on the topic, and then reach out to those
[10:37] that are linking to the broken page
and ask them to link to you instead.
[10:41] So to find pages with backlinks, you can
search for a competitor in Site Explorer.
[10:45] I'll stick with our email marketing
example and enter getresponse.com.
[10:50] Next, I'll head on over to the Best By Links report.
[10:53] Finally, I'll set an HTTP code filter to 404 to find
pages on GetResponse's site that are broken.
[10:59] And right away, you'll see some broken
pages on topics like "what are popups",
[11:04] "follow up emails" and "email marketing
mistakes," all topics that would make
[11:08] total sense for ConvertKit to create.
[11:11] Now, to see who's linking to these pages,
you can click on a caret beside a URL you
[11:15] want to investigate, and then go to the backlinks report.
[11:19] From here, you can reach out to the people
linking to these broken pages and ask them
[11:24] to link to your new guide on the topic.
[11:26] This is obviously a pretty basic overview of
how broken link building works so if you want
[11:31] to learn more on actually executing the tactic
I'll leave links for you in the description.
[11:36] Now, there's a lot more use cases in Site Explorer
and if you want to learn more about them,
[11:40] then you can watch our How to use Ahrefs course or 
our certification videos in Ahrefs Academy.
[11:46] But the show must go on so we're going to
move on to some use cases in our second
[11:50] core tool which is Keywords Explorer.
[11:53] Keywords Explorer is our keyword research
tool and it's often the first place people go
[11:58] when they get access to our toolset.
[12:00] And for good reason.
[12:01] There are tons of practical use cases for
just about anyone and there's also some
[12:07] unique features that only Ahrefs has.
[12:10] Now, most of the use cases that I want to talk
about are related to generating keyword ideas.
[12:15] So, we'll pretend that we have an e-commerce
store that sells camping equipment, to set a scene.
[12:20] So, the first thing I'll do is go to Keywords Explorer
and enter a few broad seed keywords related to
[12:26] our niche like "camping," "tent,"
"sleeping bag," and "campfire."
[12:31] Next, let's go to the Matching terms report.
[12:34] And this brings us to our first Keywords
Explorer use case which is to find keywords
[12:39] by search intent.
[12:40] Search intent represents the reason
behind a searcher's query.
[12:43] And it's important because our pages
need to match the intent of searchers
[12:47] in order to rank high in Google.
[12:49] Now, analyzing SERPs for thousands of keywords
one by one will be quite time consuming –
[12:55] especially at this keyword generation stage.
[12:58] So, a quick and easy way to find keywords by
search intent is to use keyword modifiers.
[13:05] And a modifier is just an add
on to a base keyword.
[13:08] For example, "best," "how to," "tips,"
and "buy" are all common modifiers.
[13:14] Now, the way we use modifiers in Keywords
Explorer is by using the Include filter.
[13:19] So, if we want to find informational keywords,
we can include modifiers like "how," "what,"
[13:25] "when," "where," "why," "tutorial," and "tips."
[13:28] Then hit the "Any word" tab, click Apply,
and then "Show keywords."
[13:34] And just like that we have a massive list
of informational keywords we can create
[13:38] content on with our blog.
[13:40] Now, if I want to find commercial keywords, then
I can hit the Include filter and enter words like
[13:45] "best", "vs," and "review".
[13:48] With the "Any word" tab set, I'll click
Apply and then "Show keywords."
[13:52] And now you're looking at keywords that
almost certainly have commercial intent.
[13:56] Now, based on what I'm seeing from
the keyword difficulty scores, a lot of
[14:00] these topics seem pretty competitive.
[14:02] And this brings us to the next use case
which is to find low-competition keywords.
[14:07] And there are two ways to do this.
[14:09] The first way is to set a Keyword Difficulty filter
with a maximum value of something low like 10.
[14:16] And when we apply the filters, you'll see
some much lower difficulty keywords.
[14:21] Now, Ahrefs' Keyword Difficulty score is based
solely on the number of referring domains
[14:26] pointing at the top 10 pages for a keyword.
[14:28] It doesn't take into account anything like
the on-page factors of the ranking pages.
[14:33] Nor does it consider something like
website authority which may make
[14:36] competition more challenging.
[14:38] And this brings us to the second method of
finding low competition keywords and that's
[14:42] to use the lowest DR filter.
[14:45] This filter helps you find keywords where
non-authoritative sites are ranking high
[14:49] in the SERPs.
[14:50] So let's actually clear our KD filter.
[14:52] And this time, I'm going to set a lowest
DR filter with a value of 30.
[14:57] And this is going to show us keywords
that have at least one website with a DR
[15:02] up to 30 in the top 5.
[15:04] And when we apply the filter, you'll see some
keywords with low keyword difficulty scores
[15:09] and mid-level keyword scores too.
[15:11] And if we expand one of the SERPs, you'll
see that indeed, there is a result in there
[15:16] with a DR of 30 or under.
[15:19] Now, while the keyword ideas reports can help
you find tons of keywords worth going after,
[15:24] you may already have your own list of keywords
that are important for your business.
[15:28] And that brings us to the next use case
which is to bulk-analyze a list of keywords.
[15:33] To get started, I'll go to the Keywords Explorer
homepage and paste in my list of around 1,000
[15:38] blog keywords and run the search.
[15:41] And now you can view the metrics
for just your list of keywords.
[15:44] You can group them by terms or by parent topic.
[15:47] Zoom into one of the parent topics to see
all keywords from your list in that cluster.
[15:52] And set any filters to narrow in even further.
[15:55] And you can actually enter up to 10,000
keywords at a time in Keywords Explorer,
[16:00] allowing you to analyze pretty much
any custom list you might have.
[16:04] Now, when you enter your own list of keywords,
this actually opens up a super-cool use case.
[16:10] And that's to see organic share of voice for your
competitors based on any set of keywords.
[16:16] All you have to do is go to the "Traffic share
by domains" report, and right away, you'll see
[16:21] that sites that rank for your list of keywords
along with the traffic share they own.
[16:26] You might also notice certain sites like YouTube
that are taking a significant share of this traffic.
[16:31] And that tells us that a lot of these
keywords likely have video intent.
[16:36] Now, from a workflow perspective, you
can actually follow the rabbit hole here.
[16:40] For example, I haven't heard
of the site "Beyond the Tent."
[16:43] So to research the site, all I have to do
is click on the caret, click to Top pages,
[16:49] and now I can see all the topics that
are sending them the most search traffic.
[16:53] Seeing as many SEO processes begin with keyword
research, Keywords Explorer is a great place to start.
[17:00] And you should have absolutely zero issues
finding plenty of topics worth going after
[17:06] for yours and your clients' sites.
[17:08] Now, while Site Explorer and Keywords Explorer
are critical in content creation and link building,
[17:14] technical SEO is important too.
[17:17] And our third core tool, Site Audit, is going to
help you keep your site in good technical health.
[17:23] So with Site Audit, you can run crawls on
your website to find and monitor for over
[17:27] 100 technical and on-page SEO issues.
[17:30] To run a crawl, you just need to create
a new project and either import your
[17:34] websites from Google Search Console
or you can add them manually.
[17:37] GSC is the faster option, but if you go the manual
route, you'll need to go through this process of
[17:42] entering your domain, verifying ownership if you
want access to some advanced crawling options,
[17:48] and then schedule your site audits.
[17:50] I'll leave everything to default but I'll hit
the Crawl settings tab because I want to
[17:54] enable checking the HTTP status of external links.
[17:58] I'll skip the Rank Tracker settings and run the crawl.
[18:02] Now, once your crawl has completed, you'll
be brought to the Overview report which will
[18:06] give you a high-level overview of all technical
and on-page issues we found on your site.
[18:11] So you'll see categories for specific things
like issue distribution and HTTP status codes.
[18:17] You'll see the Top Issues table which lists the
most common issues we found on your site
[18:22] as well as the number of affected URLs.
[18:25] And then you'll see your site's health score,
which represents the percentage of URLs
[18:29] that didn't have an error on your site.
[18:32] Now, I could spend the next 3 hours going
through each and every report, but that's
[18:36] what our certification course is for.
[18:38] So I'll spare you the extra technical details
and instead, I'll walk you through a very
[18:43] simple workflow you can use in Site Audit.
[18:45] I'll show you how to use advanced filters
to find literally anything you want on a site,
[18:50] and I'll show you a crazy simple way
to use Site Audit for internal linking.
[18:54] Let's start with the workflow.
[18:56] Now, if your main goal is to keep your site
in generally good technical health, then all
[19:01] you'll really need to do is work on fixing the
issues we found when crawling your site.
[19:06] To see the issues we found, you can
head over to the All Issues report.
[19:10] Now, to prioritize, you'll want to work on the
red ones first, which represent actual errors.
[19:16] Then you'll want to work on the yellow ones
which are warnings, and then the blue ones,
[19:21] which are notices.
[19:22] Now, if you're not sure what these issues are
or how to fix them, then just click the info icon
[19:27] for the issue in question to find out.
[19:29] And to see the URLs that are actually
affected by this issue, click on the number
[19:33] in the corresponding row which will open
Page Explorer, showing me the affected URLs.
[19:39] Then it's just a matter of rinsing and
repeating until you've fixed all the issues.
[19:43] Now, when your next scheduled crawl runs,
head back to the All Issues report and you
[19:48] you should be able to see the changes for
each issue reflected in these columns.
[19:52] Now, the predefined issues in Site Audit like 404s
and missing meta descriptions are pretty common.
[19:58] But more likely than not, there's going to be
some edge cases where you need to find
[20:03] something very specific on your site.
[20:05] The good news is that this can be done with
advanced filters in tools like Page Explorer
[20:10] and Link Explorer.
[20:12] So let's click over to Page Explorer.
[20:14] This is the heart and soul of Ahrefs' Site Audit tool.
[20:17] We give you all the raw data that we've
crawled so that you can slice and dice it
[20:21] in any way you want.
[20:23] To do that, you'll need to hit the "Advanced filter."
[20:26] And from here, you can set pretty
much any filter combination you'd like.
[20:31] For example, this site is a recipe blog that 
links out to various affiliate programs —
[20:36] Amazon being the most linked domain.
[20:38] Now, the way they link is mostly using Amazon's
shortened domain for affiliates, amzn.to.
[20:44] Now, let's say that they joined a new affiliate
program with higher payouts than Amazon.
[20:49] They'll need to swap out the links.
[20:51] But rather than doing a full sitewide change
to thousands of pages straight out the gate,
[20:56] they might want to test the new affiliate links
on a dozen or so pages to get a decent sample
[21:01] size for conversion rates.
[21:03] So let's do that.
[21:04] I've already run a crawl for this site so let's head
over to Page Explorer and hit the Advanced filter.
[21:09] Now I'm going to create a group.
[21:11] And in this group, I'll set a rule to find URLs
that have an external link containing amzn.to.
[21:18] And I'll add another group where
URLs link to amazon.com.
[21:23] Let's set the group's logic to OR because either
of these can be true to accomplish our goal.
[21:28] And finally, I'll set an organic traffic filter to
show pages that get at least 1,000 monthly
[21:34] organic visits.
[21:36] Hit Apply, and now you can see
52 pages that match our filters.
[21:40] Now, technical SEO issues can be quite bespoke.
[21:43] And that's why we have literally hundreds of
possible filters you can use and combine to
[21:49] find just about anything you'd
ever want to find in a crawl.
[21:53] So go and try it out for yourself.
[21:55] Now, Advanced filters are also available in Link
Explorer, as well as Internal Link Opportunities.
[22:01] And actually, the Internal Link Opportunities is
the last part of Site Audit that I want to show
[22:06] you today.
[22:07] This tool shows you internal linking opportunities
based on keywords your pages rank for.
[22:12] So we show the page we recommend you link from,
the keyword that's mentioned on the source page,
[22:18] which is also the keyword that the target page
ranks for, and the page we recommend you link to.
[22:24] On top of that, we show the context of where
the keyword appears on the source page.
[22:29] Now, looking at an entire site's internal
linking opportunities can be overwhelming.
[22:34] So what's often a more effective process is to
look for internal linking opportunities page by page.
[22:42] For example, this blog post on keyword
research is an important page on our site
[22:46] because it helps people learn how to
do keyword research using our tools.
[22:51] So, in the Internal Link Opportunities tool,
I'll set a "Target page" filter and paste in
[22:56] the URL to our keyword research guide.
[22:59] Hit Return, and now we have over 300 potential
pages we can link from to our keyword guide.
[23:06] Now, after you've created content, added links,
made technical and on-page optimizations,
[23:12] you're going to want to track ranking movements
to see if your SEO efforts are paying off.
[23:17] And the perfect way to do this is
with Ahrefs' Rank Tracker tool.
[23:21] Ahrefs' Rank Tracker lets you monitor
your Google rankings over time.
[23:25] You can track rankings from any country,
city, and even down to the zip or postal code.
[23:30] On top of that, you can segment your keywords
using tags and also track your performance
[23:36] against your competitors.
[23:37] Now, because rank tracking is often used
for reporting, I want to give you a quick tour
[23:41] of some of the main features
I know you'll get value from.
[23:45] So, in Ahrefs, rank tracking campaigns
are a part of Projects.
[23:49] And Projects are simply websites that you can
add to your dashboard for automated tracking.
[23:54] Now, you should have already created a project 
when you signed up with Ahrefs so let's talk
[23:58] about adding keywords to your project.
[24:00] So, at the top, you can select a country,
a more specific location in that country,
[24:06] and the language of your selected
Google search engine.
[24:09] And right below that, you can
add keywords you want to track.
[24:12] Now, you also have the option
to add tags to your keywords.
[24:16] And tags are just a way you can group
your keywords together which is helpful
[24:20] when reporting or analyzing
certain segments of your site.
[24:24] For example, you may want to group your
keywords by landing pages, free tools,
[24:28] and blog posts.
[24:29] Or maybe you want to group keywords by
category for your ecommerce store like hats,
[24:34] shoes, womens and mens.
[24:36] Tags in my opinion are worth mapping out because
it'll make your rank tracking analysis much easier
[24:42] — and you'll see why in just a second.
[24:43] First, let's go over the Rank
Tracker Overview report.
[24:47] So, I'm in our Rank Tracker project for
Ahrefs blog with our timeframe set
[24:50] to the last 12 months.
[24:52] Now, front and center, we have these charts
that give you a nice visualization of various
[24:57] categories like Share of Voice, Average
Position, Traffic, SERP features and positions.
[25:02] And these graphs are affected
by the filters you set.
[25:06] For example, if I click on tags and select one
of our writers, you can see how their content
[25:11] has been performing over the set timeframe.
[25:14] Switch the tag to our freelancers, and we can
now see how their content has been performing.
[25:20] Now, below these graphs is the data table.
[25:22] Here, you'll see ranking, keyword, and traffic 
data for each of your tracked keywords.
[25:28] Click this button to see position movements
for the keyword or hit the SERP button to see
[25:32] the top 100 ranking pages for that keyword.
[25:35] Basically, the Overview page offers a plethora
of data that'll really help you understand
[25:41] what's happening with your rankings.
[25:43] Plus, it's a great place to grab screenshots
for any reporting you may be doing.
[25:48] Now, a really cool feature in Rank Tracker
is that we automatically keep track of your
[25:53] competitors too.
[25:55] So if we head over to the Competitors overview
report, you can see the same data we just went
[26:00] over, but you can also see how your
competitors are performing in every
[26:04] category and for every keyword too.
[26:08] Now, even if you didn't add any tracked
competitors to your project, you can still
[26:12] get competitor insights by hitting
the Competitors' Traffic share report.
[26:16] And in this report, you can see all of your organic
search competitors for your tracked keywords.
[26:22] So looking at the Pages tab, you can see
the exact pages that you're competing with
[26:27] in organic search based on your tracked keywords.
[26:30] Now, if we hit the Domains tab, you can see all
websites that are ranking for keywords you're tracking.
[26:36] In our case, you'll see that both Shopify
and Hubspot own more traffic than us
[26:41] for the keywords we're tracking, which tells me
that a) we should be probably add them to our
[26:46] tracked competitors; and b) they probably
rank for a ton of other topics that might be
[26:52] interesting for Ahrefs' blog.
[26:54] So these are a couple sites I might dig
deeper into in Site Explorer at a later time.
[26:58] Now, everything we've covered up to
this point are our core SEO tools.
[27:02] But we actually have a couple other tools
that are super-versatile and are go-to's for
[27:07] creatives and content marketers, too.
[27:10] Let's talk about the first tool,
which is Content Explorer.
[27:14] Content Explorer is a search
engine made for marketers.
[27:17] Just search for any topic
and run the search.
[27:20] And right away, you can see all pages that
match your query along with their social
[27:25] and SEO metrics.
[27:27] Best of all, you can apply any combination 
of filters to really dig into the data.
[27:32] And that brings us nicely to the first use case.
[27:35] In fact, you're actually looking at it.
[27:37] And that's to find low competition topics
with high search traffic potential.
[27:43] So all I've done here is entered
a broad query like "backpack".
[27:47] Then, I set a Referring domains filter with
a maximum value of 10, a Page traffic filter
[27:52] with a minimum value of 500, and a Word
count filter with a minimum value of 500.
[27:58] So, to translate this into plain English: we're
looking for results that mention the word
[28:03] "backpack," don't have many referring 
domains, meaning low competition,
[28:08] yet they get a lot of search traffic and are
over 500 words long - so likely blog posts.
[28:15] And if we look at the results, you can see
great topics like this one that only has a few
[28:21] referring domains yet gets tons of
organic traffic every single  month.
[28:26] Click the Page traffic box and you can
see the exact keywords it ranks for,
[28:30] its ranking positions and a whole bunch
of other insightful keyword metrics.
[28:35] Now, Content Explorer can also be a great place
to prospect for guest posting opportunities.
[28:40] Just search for a query related
to your niche like "knitting."
[28:44] Now we need to set some filters.
[28:46] So first, I'll set a DR filter of 30 to 65.
[28:50] And DR or Domain Rating represents
the overall strength of a website's backlink profile.
[28:56] Next, I'll set a minimum Website traffic filter
of 5,000, which should narrow our results
[29:02] down to sites that are likely in good standing
with Google, seeing as they get a good amount
[29:06] of organic traffic.
[29:07] And finally, I'll set a minimum Word count
filter of 500 which should narrow our results
[29:13] to mostly blog content.
[29:15] Hit Show results to load the new results, and
then let's head on over to the websites tab
[29:20] to see which sites best match our query and filters.
[29:23] And just by looking at the domain names,
you can infer that sites like Nimble-Needles,
[29:28] LoveLifeYarn, and AllFreeKnitting would make
sense to pitch guest posts to for a knitting site.
[29:34] Now, if you want to learn more simple use cases
in Content Explorer, just go to the Content Explorer
[29:39] home page and hit the "Use cases" tab.
[29:42] Then enter a query and choose the use
case you're interested in trying.
[29:46] In this case, I've found a ton of broken link
building opportunities for a recipes site.
[29:52] Now, last but not least, let's talk
about our final tool: Web Explorer.
[29:56] This is one of the newest tools in Ahrefs
and it's truly a one of a kind tool.
[30:01] With Web Explorer, you can search through all
pages, domains, and links that are indexed by
[30:07] Yep.com, which is our search engine.
[30:09] In fact, the index that Web Explorer uses is
around 500 billion pages which is around
[30:15] 36 times larger than Content Explorer's index.
[30:19] So that means you can search through pretty
much anything you'd want across the entire
[30:24] internet and filter them down by SEO metrics.
[30:28] Now, one simple link building tactic you can do
with Web Explorer is unlinked brand mentions.
[30:33] Now, the way unlinked mentions link building 
works is to find pages that mention your brand
[30:38] name but aren't linking to you.
[30:40] Then you reach out to the author or editor
and ask them to link to you on your mention.
[30:45] Now, the reason why this works so well is 
because the battle is already halfway won.
[30:50] They know who you are, probably like you, but
they may have just forgotten to link to you.
[30:55] So here's how it's done in Web Explorer.
[30:57] For Ahrefs, we'd search for "ahrefs"
-site:ahrefs.com -outlinkdomain:ahrefs.com.
[31:07] And all supported search operators can
be accessed through this dropdown.
[31:11] Now, when we run the search, you'll see
around 48 million pages that mention Ahrefs,
[31:16] that don't live on Ahrefs.com and are not
currently linking to any page on Ahrefs' domain.
[31:23] Now, another cool thing you can do in Web
Explorer is search through all links to and
[31:28] from pages in the yep.com index.
[31:30] As an example, let's use it to find pages on
gardening that link out to Amazon affiliate URLs.
[31:37] Now, a few reasons why you might search
this to find potential acquisition targets,
[31:42] to find websites that might be interested
in joining your affiliate program, or to find
[31:47] affiliate content ideas for your
own gardening website.
[31:49] So to find these pages, let's start by searching
for "gardening," and then within parentheses,
[31:55] I'll add outlinkdomain:amazon.com 
OR outlinkdomain:amzn.to.
[32:03] Hit Search and we now have millions
of pages that match our query.
[32:08] Now, if you want to explore more use cases in Web
Explorer, you can go to the Web Explorer homepage,
[32:13] hit the Examples tab, and key in a query.
[32:17] Then hit one of the example
searches you want to run.
[32:20] And this will bring you to the results page with
the query filled out and relevant filters set.
[32:25] So in this case, I'm looking at resource page
opportunities that mention "fitness" in the title.
[32:31] Now, I've barely scratched the surface with all
available use cases in Ahrefs because that would
[32:36] be an impossible task.
[32:38] In fact, I created a 7-hour course that digs
deep into how Ahrefs works and I still wasn't
[32:44] able to cover everything.
[32:46] So, what I recommend you do is to
actually try some of these use cases.
[32:50] And also, check out some of our other tools,
like Competitive Analysis that includes tools
[32:55] like Content Gap and Link Intersect.
[32:57] Try our Batch Analysis tool which lets you get
SEO metrics on up to 200 targets in seconds.
[33:04] And don't forget to install our free SEO toolbar
where you can get Ahrefs metrics laid over your
[33:09] SERPs and web pages you visit to give you
the data you need while you surf the web.
[33:13] Let me know your favorite tool in the comments 
and I'll see you in the next tutorial.

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