seo in 2019 whats working today with timestamps YoutubeScribe.com

[0:00] SEO has changed, but it's also very much the same.
[0:03] Confused?
[0:04] Well, in this video, I'm going to show you
what's working today
[0:06] and helping us grow our organic traffic exponentially.
[0:10] Stay tuned.
[0:10] [music]
[0:15] What's up SEOs?
[0:16] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:19] research your competitors and dominate your niche.
[0:22] As I'm sure you know, there have been quite
a few algorithm updates in the past 12 months
[0:27] and as a result, a ton of sites were affected.
[0:29] Now, we only know of certain industries like
health that got hit.
[0:33] But the truth is that no one knows exactly
what happened except Google themselves.
[0:37] So for that reason, I'm not going to bother 
making predictions.
[0:40] Instead, I'm going to show you the SEO strategies
and tips that are working right now
[0:45] based on our own experiences and those of 
respected members in the SEO community.
[0:50] Let's get to it.
[0:50] The first SEO tip is an obvious one, and that's
to have a mobile optimized website.
[0:55] Let's zip through this one.
[0:56] At the end of 2018, Google announced that
after two-years of work, over half of the pages
[1:00] shown in search results use mobile-first indexing.
[1:03] This means that Google will predominantly
use the mobile version of the content for
[1:07] indexing and ranking.
[1:09] So long story short, if your website isn't 
mobile optimized, do it.
[1:13] Next up is to start with topical research.
[1:15] We all know what keyword research is, but
don't confuse it with topical research.
[1:19] Today, more than ever, targeting individual
keywords is the wrong way to approach SEO.
[1:25] In our study of over 3 million search queries,
we found that on average, the number one ranking
[1:29] page also ranks for nearly a thousand 
additional keywords.
[1:33] This can lead to a single page getting tens
or even hundreds of thousands of search visitors
[1:38] across all its keywords.
[1:40] My favorite example of this is an article from Healthline.com, which gets nearly half a million
[1:44] search visits each month and ranks for 
around 30,000 keywords.
[1:49] Looking at their organic keyword rankings, you'll
see they also rank for popular search queries like:
[1:54] "how to lose weight," "best way to lose weight," 
"weight loss," and "lose weight fast."
[1:58] All of these queries are essentially looking
for the same solution to the same problem
[2:03] and Google recognizes this as being in the
same topical umbrella.
[2:07] So if you want to get more search traffic
from a single page,
[2:10] you'll want to find topics that have breadth.
[2:12] And the easiest way to find topics with high
search traffic potential
[2:15] is to see what's working for your competitors.
[2:18] So let's go to Ahrefs' Site Explorer and start
by entering a competitors' domain,
[2:22] in this case, healthline.com.
[2:24] Next, I'll go to the Top pages report, which
ranks their pages by the ones that generate
[2:28] the most search traffic.
[2:30] And since we're interested in worldwide traffic,
I'll set this filter to show traffic from all countries.
[2:36] For a quick eyeball test, just look at these columns: Traffic, Top keyword, and the Top keyword's volume.
[2:42] Generally speaking, the greater discrepancy between 
the search traffic and the top keyword's volume,
[2:48] the greater the total traffic potential will be.
[2:50] The next tip is to build topical authority.
[2:53] Now, the best way to explain this is with an example.
[2:55] Let's say you were building a shed in your backyard.
[2:58] Would you rather have a bricklayer for that
job or an architect?
[3:01] They both work with buildings, but their areas,
or topics of specialty, are different.
[3:06] The same goes for websites.
[3:08] Google understands which websites are 
"authoritative" over a niche.
[3:12] For example, if we look at the top 10 results
for "best antivirus software,"
[3:16] you'll see that they're dominated by mega computer publications
[3:19] and antivirus companies.
[3:21] Now, looking at the 6th result, you'll see
a page from toptenreviews.com.
[3:26] Now, if you'll look carefully, they have significantly
more links from unique websites,
[3:30] yet they can't seem to penetrate the top 5 positions.
[3:34] After analyzing the content, one possibility is that
the other results are topically stronger websites
[3:40] pushing down toptenreviews.com, which covers 
a wide range of topics.
[3:44] So how do you create topical authority in your niche?
[3:47] Two things:
[3:48] First is to get links from topically relevant
and authoritative websites.
[3:52] In the case of antivirus software, links from
sites like Norton, PC mag or other relevant
[3:57] sites would be the holy grail of relevant links.
[4:00] The second is to create contextual relevance
on your website through internal linking.
[4:04] A great strategy is to create content silos.
[4:07] Basically, you have a top-level page which
is usually used to rank for big head terms.
[4:11] You then create subtopics underneath them,
where they all link internally to each other
[4:16] creating relevance for users and search engines.
[4:19] For example, let's say you have a website
on coffee
[4:21] and want to build a silo around the head term, 
"coffee beans."
[4:25] Let's type that into Ahrefs' Keywords Explorer
as our seed.
[4:28] Next, I'll go to the Phrase match report to find 
keyword ideas that would make good subtopics.
[4:33] Now, a quick way to find subtopics is to look
at the Parent topic,
[4:37] which represents the broader topic or subtopic 
to the target.
[4:41] For example, you can see that by targeting
"coffee beans" as the main keyword,
[4:44] you could also rank for "best coffee beans," which would
be good to know when creating your top-level page.
[4:50] Subtopics to your main topic could be keywords like 
"types of coffee beans" and "how to roast coffee beans."
[4:56] The next technique is probably the most important
when it comes to SEO today,
[5:00] and that's matching search intent.
[5:02] Search intent basically means the reason behind
a searcher's query.
[5:05] And Google's job is to match the best results
to any given query.
[5:10] So no matter how many links you have.
[5:11] No matter how good your technical and on-page
SEO is, if you're not matching search intent,
[5:16] then you're not going to rank.
[5:17] The easiest way to identify search intent
is to just Google the keyword you want to
[5:21] rank for, and look at the types of pages that
are ranking.
[5:24] These will generally fall into the 3 C's of
search intent.
[5:27] Content Type
[5:28] Content Format
[5:29] and Content angle.
[5:31] Content type can usually be categorized into blog 
posts, product, category, and landing pages.
[5:37] Content format applies more to blog posts
and landing pages.
[5:40] A few common blog formats you'll see are "how-tos",
step-by-step tutorials, list posts, and opinion editorials.
[5:47] For a landing page, that might be something
like a tool or calculator.
[5:51] Content angle is often depicted in the title 
as the "benefit."
[5:54] It's basically your hook as to why someone
should click and read your article.
[5:59] Just by matching search intent alone, we've
seen ranking boosts from position 40
[6:03] to position 6 in just 4 days.
[6:05] And it was also the main way we were able to rank
#1 for the keyword "backlink checker."
[6:10] If you want the details on how we were able to do this,
[6:12] I'll leave a link to our video on how ranking #1 on Google is overrated,
[6:16] where you'll see exactly what we did to get these fast gains in traffic and rankings.
[6:21] The next thing you can do is to keep your content fresh.
[6:25] It's generally accepted in the SEO community
that Google uses a "freshness" factor in their
[6:29] ranking algorithm.
[6:30] If you look at the publishing history for
Ahrefs blog,
[6:33] you can see that we republish content, 
which is represented in the dark blue bars.
[6:37] Now, to prove my point, I'm going to set a
couple of filters,
[6:40] the first being to only show pages that 
have been republished.
[6:44] Next, I'll set another filter to only show
pages that were published this year.
[6:48] And finally, I'll set the Trends graph to show 
the past 6 months of data in the table below.
[6:53] If you'll look at the organic traffic graphs,
you'll see that a good chunk of these pages
[6:57] had increases in organic traffic after they 
were republished.
[7:01] And I can tell you that for all of these pages
shown here, we didn't run any link building
[7:05] campaigns, nor did search intent change for these.
[7:08] To identify which pages you should update,
ask yourself these questions.
[7:12] 1. Is the page older than 6 - 12 months?
[7:15] If the answer is "no," then you should give
it more time to rank.
[7:19] 2. Does the page have enough links to compete
against the top ranking results?
[7:23] If you haven't spent time building links, yet the top ranking pages have hundreds of backlinks,
[7:28] then it's more likely an authority issue over 
a "freshness" one.
[7:31] 3. Are you matching search intent?
[7:34] Like I mentioned before, if you can't match
search intent, then you probably can't rank.
[7:38] 4. Did your page once have a good amount 
of organic traffic, but it's declining?
[7:43] If the answer is "yes," then the last question
is going to help you make your final decision.
[7:47] And that's, is your content outdated?
[7:49] This one is a little more subjective and requires
a bit of research and common sense.
[7:54] "Best of" posts are a great example of when
freshness may be an issue.
[7:58] For example, if you haven't updated your 2017
guide that used to rank for "best headphones,"
[8:03] then it makes sense why you're not ranking.
[8:06] Manufacturers are always releasing new models,
and people are looking for today's technology.
[8:11] To get a better idea, just go to Google and
search for your target keyword.
[8:15] And if you see that a good chunk of the posts
have the current year in the titles
[8:18] and yours is out of date, then it's time for a refresh.
[8:21] The next thing you should focus on in 2019
are links that move the needle.
[8:26] Not all links are created equal.
[8:28] And as a general rule of thumb, the harder the link is to get,
[8:31] the more valuable it'll be to your SEO success.
[8:34] Without overcomplicating things, think of
good links in 3 layers.
[8:38] The more criteria it matches, the better.
[8:41] First is topical authority of the referring domain.
[8:44] Getting links from websites that are highly-related to your content will likely add more weight
[8:48] than ones that are wide spread.
[8:50] For example, if your page is on the best headphones
in 2019 and you get links from places like Cnet,
[8:56] Techradar, and Bose, these would be ideal 
links to acquire.
[9:00] Compare that to a link from a travel blog
who had a one-off post where they mentioned
[9:05] something about shopping for headphones.
[9:07] When you're prospecting for links, you can usually gauge a website's niche by just the domain name.
[9:11] Second is the relevance of the link.
[9:13] Let's use that example of "best headphones"
again, but this time at the page level.
[9:18] Getting a link from another page on the same
topic would be ideal.
[9:21] It's obviously super-relevant to your content.
[9:24] As for the travel blogger, he or she may have
written a personal post about their travels to Spain.
[9:30] And as they were documenting their journey,
they happened to mention that they bought
[9:33] Bose QC35s because of your guide.
[9:36] But that doesn't change the fact that the
topic of the post is actually about traveling to Spain.
[9:41] Clearly, link #1 is more relevant, and will almost 
certainly provide more value to your page.
[9:47] Third is the referring page's "link authority."
[9:50] Google still uses PageRank today in their 
ranking algorithm.
[9:53] In general, the more quality links a referring
page has, the more link juice it can pass
[9:57] on to both internal and external links on that page.
[10:00] An easy way to measure this is to look at the URL rating.
[10:03] This is an Ahrefs' metric, which represents
the overall strength of a page's backlink profile.
[10:08] And you'll see it in numerous reports throughout
Ahrefs' SEO toolset.
[10:12] The higher the UR, the more authority it can pass.
[10:14] If you're looking for link building strategies
that often fulfill these requirements,
[10:18] then the two that I recommend are the Skyscraper 
technique and guest posting.
[10:22] With Skyscraper style prospects you'll often
find more mature pages where they've had time
[10:26] to get links and build PageRank.
[10:28] So getting links from some of these pages
can very well move the needle.
[10:32] And the second is guest posting, which is
great since you can handpick sites you want
[10:36] to get links from.
[10:37] We have a video on executing both of these
tactics at scale,
[10:40] so I'll leave links to those in the description below.
[10:42] The next thing I highly recommend focusing
on is YouTube SEO.
[10:46] In the past year, we've grown our subscribers
3X and increased views by 10X.
[10:51] Most importantly, it's helped us generate
thousands of new customers.
[10:54] Now, this video isn't about video SEO.
[10:57] We're focusing on Google SEO today so stay
with me for a second.
[11:00] I'm sure you've noticed a massive increase
in video results in Google's search results.
[11:05] And the proof is in the pudding.
[11:07] The traffic we get from Google to our YouTube
videos has increased consistently
[11:11] and I don't see it getting any smaller.
[11:14] By creating engaging videos with some on-page
work, we've been able to rank for competitive
[11:18] terms in Google like "SEO tutorial," "YouTube
SEO," and "search engine optimization."
[11:24] Since Google is giving more real estate to videos, 
this is something that I highly recommend
[11:28] tapping into if you haven't already started.
[11:31] I'll link up a video on exactly how we do
YouTube SEO to rank in both YouTube and Google,
[11:36] so make sure to check that out.
[11:37] Now, these are strategies that have been working
for us and other respected SEOs in our community.
[11:42] But I want to hear from you.
[11:43] What has or has not been working for your SEO growth?
[11:47] Leave a comment and make sure to like, share and subscribe
[11:49] for more actionable SEO and marketing tutorials.
[11:53] So keep grinding away, repeat what's working
instead of chasing shiny tactics,
[11:57] and I'll see you in the next tutorial.

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