how to do a content audit for your blog 54 with timestamps YoutubeScribe.com

[0:00] Part 4. How perform an SEO audit of your
published content.
[0:04] In the previous lessons I showed you how to
find amazing content opportunities with huge
[0:08] traffic and business potential.
[0:10] And now you also know how to squeeze
the most traffic out of these opportunities.
[0:14] So you must be keen to pick a new topic and
write an amazing new article for your blog, right?
[0:18] Well, let me stop you right there.
[0:20] If you're looking for a quick win, the best
thing you can do is audit the content that
[0:24] you already have on your blog.
[0:26] And here's why.
[0:27] First of all, your published articles may already
have some backlinks, which signals to Google
[0:32] that they are cool and deserve to rank.
[0:34] While the new article has to be promoted
in order to get some websites to link to it.
[0:38] Secondly, your competitors most likely don't
bother updating their content.
[0:42] So if the top-ranking articles for your target
keyword seem outdated, you can often outrank
[0:47] them by making your article up-to-date and
re-publishing it as if it was brand new.
[0:52] Google will usually reward fresh content with
higher rankings.
[0:55] I see this happen quite often.
[0:56] And finally, your past articles might be simply
targeting the wrong keyword, and therefore
[1:01] not bringing you any traffic.
[1:03] Figuring out the right searcher intent and
re-optimzing your article for the right keyword
[1:07] can do wonders to your search traffic.
[1:09] So here's how you audit your existing content.
[1:11] Go through every published article that
you have on your blog and assign it
[1:15] to one of the three following groups.
[1:17] Group #1: "Update"
[1:19] These are the articles, that already bring
you some nice traffic from search.
[1:22] I'm pretty sure each and every one of them
could be improved somehow, using the tactics,
[1:26] that you've just learned.
[1:27] Even your best-performing articles
can be updated and improved.
[1:31] Take a moment to think about it.
[1:32] Most bloggers never bother improving their top-
performing articles, and that's a huge mistake.
[1:38] Because the guys who rank below you are most
likely working hard to outrank you.
[1:43] Group #2: "Merge"
[1:45] It doesn't make much sense to have multiple
articles on the same topic.
[1:48] It's always better to have one great in-depth
article other than five mediocre ones.
[1:54] Especially, if those duplicate articles have
some backlinks.
[1:57] You can use 301 redirects to point these backlinks
to your main article on that topic and help it rank better.
[2:03] Group #3: "Delete"
[2:04] This group is optional.
[2:06] But here at Ahrefs Blog we have deleted nearly
half of our old articles.
[2:10] The primary reason for doing that was that
these articles were massively outdated and
[2:14] didn't bring any search traffic at all.
[2:16] So deleting them didn't make any difference
to our traffic.
[2:19] However, some people believe that getting
rid of your underperforming content makes
[2:23] Google love your website more.
[2:25] I cannot prove or dispove that statement,
but if I were in charge of Google, I'd definitely
[2:29] use something along these lines as a ranking signal.
[2:32] And that's pretty much it.
[2:33] I'm sure you have many great articles on your
blog that could be futher improved.
[2:37] Do it and you'll see a nice traffic boost
in the next few weeks.
[2:40] And then you can go ahead and publish some
new amazing articles, using all the tactics
[2:45] and strategies that you've learned so far in this course.
[2:48] Speaking of writing amazing articles, that
is exacly what we're going to cover in the
[2:52] very next lesson.
[2:53] Sounds good? Then I'll see you there.

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