do reciprocal links hurt your seo link building st with timestamps YoutubeScribe.com

[0:00] Reciprocal link building is one of the oldest 
tricks in the bag.
[0:03] You link to me, and I'll link to you.
[0:05] But this is against Google's Webmaster Guidelines.
[0:07] In fact, they list "excessive link exchanges"
as an example of a link scheme.
[0:12] So the question is, how many websites have
reciprocal links, and more importantly...
[0:16] are they hurting their organic rankings?
[0:18] Well, we studied 140,000 websites and came
up with some very interesting results.
[0:23] Stay tuned.
[0:24] [music]
[0:28] What's up SEOs?
[0:29] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:33] research your competitors and dominate your niche.
[0:35] In our study on reciprocal links we wanted
to learn two things:
[0:38] #1. How common are reciprocal links;
[0:41] and #2, do they negatively affect your SEO?
[0:44] So let's first dig into the data, and then
touch on how you can apply this in an actionable
[0:48] way for your search engine optimization efforts.
[0:51] First, we wanted to find how many websites
actually have reciprocal links.
[0:55] So we took a sample of 140,000 websites that get 
at least 10,000 search visits per month from Google.
[1:02] We then looked at the domains they were linking to
[1:04] and the number of domains linking back to them.
[1:07] And it's important to note that we were only
looking at "dofollow" links here.
[1:10] Finally, we plotted the results on a graph
to visualize how common reciprocal links are.
[1:15] And here are the results.
[1:17] 26.4% of our sample domains had no reciprocal links,
[1:21] meaning that the vast majority, 73.6% to be exact,
[1:26] had outgoing links to at least one domain 
where that website was linking back to them.
[1:31] Quick sidenote: since Ahrefs blog doesn't participate
in any kind of link exchanges,
[1:35] we wanted to see what the overlap was like 
for the domains we've linked to.
[1:39] And we found that we had 19.25% reciprocal
links that just happened naturally.
[1:44] So now this comes down to a "chicken or 
the egg" situation.
[1:47] Are these websites linking back to each other
because they're friends,
[1:51] in a small niche without many resources or are 
they just blatant link exchanges?
[1:55] Unfortunately, we'll never know.
[1:57] Now, the second part of our study was to check
if the top ranking pages for different queries
[2:01] had reciprocal links.
[2:03] So we selected 10,000 random non-branded queries
with a keyword difficulty score between 40-60
[2:09] to ensure the majority of top pages actually had links.
[2:13] Then we looked for reciprocal links between
the websites ranking in the top 10
[2:17] and the websites linking to those in the search results.
[2:20] And this is the pie-chart we came up with.
[2:22] 43.7% of top ranking pages had some kind of 
reciprocal link.
[2:27] So that means on average, 4 to 5 of the top 10 
organic results in Google
[2:32] have some sort of reciprocal link.
[2:34] This makes me conclude that reciprocal links
are just a natural byproduct of the web.
[2:38] So the question now is should you be doing
link exchanges?
[2:41] The answer is yes and no.
[2:43] The "no" is pretty straightforward.
[2:45] It's against Google's Webmaster Guidelines
and it's just annoying getting emails from
[2:49] people begging for links.
[2:50] Now, the reason why I say "yes" is because you
don't need to avoid linking to sites that
[2:55] have previously linked to you.
[2:56] If their page is the best fit as a reference,
[2:59] then I think it's safe to say that you can 
link to them freely.
[3:02] So what can you learn from this and more importantly,
how can you apply this data to your SEO strategy?
[3:07] The key is to build relationships through outreach.
[3:10] Asking someone for a favor without value or
giving first usually won't work.
[3:15] This goes against the rule of reciprocity,
which tells us that people naturally want
[3:19] to respond to a positive action with another
positive action.
[3:23] Not something that's conditional or charity
without a cause.
[3:26] So in my opinion, this automatically excludes
emails that I'm sure you've gotten before
[3:31] or maybe even sent.
[3:33] Here are a couple of examples of bad ways
to try and "build a relationship."
[3:37] "We mentioned you, so can you link to us?"
[3:40] "You linked to them, so you should link to me?"
[3:43] If you still don't get it, let me drill this in with a super-
real example that I'm sure you've experienced.
[3:48] Think back to as early as grade school.
[3:50] I'm sure you had that person in your class that 
would never bring a pencil, pen, or paper to class.
[3:55] So they asked you for one.
[3:56] And being the nice person you are, you probably
lent it to them.
[3:59] But as they kept asking, day after day, week
after week, you probably got annoyed.
[4:05] They asked for something, never offered anything
of value in return,
[4:09] and sometimes, I'm sure you never even got your pen back.
[4:12] These are the majority of outreach emails
I get in my inbox.
[4:15] Now in adulthood, the same holds true.
[4:18] Someone refers a new business client to you,
so you give them a kickback
[4:22] or you send them any referrals that you can't serve.
[4:25] And there's no written agreement here, 
you just do it for each other.
[4:28] Again, we're all people and we all want to
return kind actions to one another.
[4:32] You just have to take matters into your own hands
[4:35] because you can't wait and expect people 
to come to you.
[4:38] Now, as an SEO, you probably want some kind
of data-driven way to do this for links.
[4:42] Well, I've got one for you.
[4:44] The first thing you should do is look for
people that you link to a lot.
[4:47] Now, if you're perpetually linking to someone, it's 
pretty clear that you genuinely enjoy their content.
[4:52] Meaning, you'd probably want to get to know them.
[4:55] To find these websites, go to Ahrefs' Site
Explorer and enter in your own domain.
[4:59] Let's pretend that I'm with smartblogger.com.
[5:01] Next, go to the Linked domains report, which will 
show you all of the unique websites you're linking to
[5:06] and the number of times you've linked to them.
[5:08] From here, it's just a matter of skimming
through the list for familiar domain names,
[5:12] where you haven't spoken to the website owners,
you've linked to them at least a few times,
[5:16] and you want to network with them.
[5:18] So a couple that pop out to me are CopyBlogger,
ProBlogger, and SmartPassiveIncome
[5:23] who are all relevant and not direct competitors.
[5:26] Next, go to the Referring domains report,
which will show you all of the unique websites
[5:30] that are linking to you.
[5:31] Now, just enter those domains into the
search box one by one,
[5:35] and you'll see if they've linked to you before 
and the number of times they've linked.
[5:39] Assuming, we don't know any of these websites,
the common ground we have is that we both
[5:43] appreciate each other's content.
[5:45] So it would definitely be worth reaching out
with an intro and you can be quite confident
[5:49] that they'll know who you are since a silent
relationship has already been built by this point.
[5:54] The next thing you should do is email these people.
[5:56] Again, you don't want to send spammy emails
asking them to link to you.
[6:00] Instead, you want to give a lot of value
[6:02] since you know these people like you and 
respect your work.
[6:06] So as an example, let's say that you're about
to launch a guest posting campaign for your own site.
[6:10] You might say something like:
[6:12] Hey Bobby,
[6:12] Sam here with SmartBlogger.
[6:14] This email is way overdue considering I'm
super familiar with your blog.
[6:18] Think I've linked to your posts like 50 times.
[6:21] I'm in the middle of writing a guest post for [site name]
[6:24] and was planning to link to your post on [topic].
[6:26] My team and I plan to do guest posts on about
a dozen or so other sites this month
[6:31] so I was wondering if you have any other posts
that would be good resources on blogging
[6:35] for business and online marketing strategies.
[6:38] Feel free to send me a list of pages that would work
[6:40] and I'd be happy to link to you where it makes sense.
[6:43] Cheers, Sam
[6:44] Now, it's important to note that when you're
sending these kinds of emails,
[6:47] you shouldn't go in with the mentality of getting something in return.
[6:50] Even if the person you're contacting may not
be guest posting right now,
[6:54] but the feelings are mutual in terms of respect 
for each other's work,
[6:58] you can bet that they'll want to return the favor 
in whatever capacity they can.
[7:02] The key thing with any kind of outreach email
is to detemplatize your template
[7:07] and sound like a human being talking to 
another human being.
[7:10] You might look at this as a "link building strategy,"
[7:13] but it's literally just a way of building relationships.
[7:16] And based on our data, it is my firm belief
that things like reciprocal links happen
[7:20] because of relationships.
[7:22] So rather than trying to game someone with
a hack, go and build meaningful relationships
[7:27] with people in your industry and help each other out.
[7:29] Now, if you enjoyed this video, make sure to
like, share and subscribe,
[7:33] and let me know in the comments if you're doing reciprocal link building
[7:36] and getting rankings as a result.
[7:38] So keep grinding away, build some solid relationships
with people in your industry,
[7:42] and I'll see you in the next tutorial.

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