the all new content explorer 20 by ahrefs with timestamps YoutubeScribe.com

[0:00] Content Explorer 2.0 is live, and there are
some seriously cool things you can do in there.
[0:05] Trends data.
[0:06] Data-driven content research.
[0:08] Broken link building by topic.
[0:10] If you want to see all of these things in action, then
stay tuned.
[0:13] [music]
[0:17] What’s up SEOs?
[0:18] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:22] research your competitors, and dominate your niche.
[0:24] If you’re new to Content Explorer, it’s
a searchable database
[0:27] of over a billion pages of content and growing.
[0:30] Best of all, you can see the social and SEO
metrics for every single page,
[0:35] which is super helpful when it comes to anything marketing-related.
[0:38] Now let’s dive into some of the game-changing
features of the all-new Content Explorer
[0:42] and actionable ways you can use them in your SEO
and marketing efforts.
[0:47] First up are the new trends charts.
[0:49] Just enter a topic you want to research, and
you’ll see a graph with the number of published
[0:53] and republished pages over time.
[0:55] The exciting thing about this is that you
can see the trends for both
[0:58] newly published content in light blue,
[1:00] and pages that have been republished in the darker blue bars.
[1:04] You can isolate the view for each page type
by clicking the filter here
[1:08] and choosing either "published once" or "republished."
[1:11] A great way to use this is to see a brand’s
popularity over time.
[1:14] For example, if I search for "ahrefs" and
exclude mentions from our own site,
[1:19] you can see that our monthly brand mentions are gradually increasing.
[1:22] You can also do this on your competitors' sites too.
[1:25] For example, if we look at mentions of "Nike,"
[1:28] you’ll see that something happened in February 2019.
[1:31] So we can analyze the trends for that date
range by setting a custom date filter.
[1:36] And you’ll see that there seems to have
been some positive
[1:38] and negative buzz around these "self-tying" shoes.
[1:42] Now, while Nike is a massive brand and probably
won’t be your competitor,
[1:46] analyzing your competitor’s spikes will help
you reverse-engineer PR
[1:50] and link building campaigns, so you can learn what’s working for them and try it for yourself.
[1:54] You can also use these graphs to analyze your
competitor’s content marketing strategy.
[1:58] Just search for something like site: and then
your competitor’s domain.
[2:03] Right away, you’ll see things like post
frequency,
[2:05] and you’ll know whether they’re publishing new content or updating existing content.
[2:10] As you can see, we’re big fans of keeping
our posts up to date,
[2:13] and a lot of that was done at the beginning of the year.
[2:16] And if you want to see the exact pages that
were updated, just set the filter to "republished,"
[2:20] and you’ll see all of the pages in the table
below.
[2:22] For each result, you’ll be able to see both
the first published and republished dates.
[2:27] Another feature we’ve added is the ability
to search for broken link building opportunities by topic.
[2:32] As far as I know, there is no other tool that
can do this.
[2:36] Now, with traditional prospecting for 
broken link building,
[2:38] you’re generally limited to a single website or web page to find prospects.
[2:43] Then you have to find out whether the broken
page actually has links.
[2:47] This can be time consuming and frustrating.
[2:49] Here’s how to do it in Content Explorer with ease.
[2:52] Let’s say I have a website in the employment niche.
[2:54] I can find some super-relevant results by
searching for something like "how AND jobs."
[2:59] Then, I’ll set it to only search with In titles.
[3:02] Now, the reason why I’m searching for the
word "how" is because it’s going to limit
[3:06] the search results to mostly informational content.
[3:09] This will weed out a lot of the "news" type content,
[3:11] which won’t apply to most of us.
[3:13] Next, I’ll switch on this filter, which will show us all pages that return a 404 or 410 response code
[3:19] and pages that returned a no-domain error.
[3:22] Finally, I’ll set a filter for pages that
have at least 20 unique websites linking to it.
[3:28] And you now have a list of broken link building
opportunities to tackle.
[3:31] One additional filter I highly recommend setting
is the Trends filter in the search results.
[3:36] By setting this to the past 3 years, you can
instantly see whether the page once had traffic.
[3:41] And this is important because it can tell you
a little bit about the quality of the link profile
[3:46] and save you some time from going after backlinks
that may not move the needle.
[3:50] All you have to do now is look at the 
Organic traffic column,
[3:53] and you can just eyeball which pages likely had good-quality backlinks at some point.
[3:58] For example, this post from Medium shows that
it had some nice organic traffic once upon a time.
[4:04] If we click on the Details button, you’ll
see the organic traffic trend,
[4:07] which tells us that the links were likely helping the
page rank when it was live.
[4:11] The graphs are also interactive, so you
can hover over it to find the approximate
[4:15] date that the page became broken.
[4:17] Another game-changing thing you can do is
find outdated content.
[4:21] And this is perfect if you’re doing any
kind of "skyscraper" link building.
[4:25] If you’re unfamiliar with the skyscraper technique,
you search for out-of-date content that has links,
[4:29] create something that's better,
[4:31] and then reach out to people who are linking to the outdated page.
[4:34] Here’s how it’s done.
[4:35] First, I’ll search for a topic related to
my niche.
[4:38] So let’s say I review "backpacks."
[4:40] Next, I’ll set the Publish filter to only
show pages that were published once.
[4:45] Then, I’ll set a Custom date range filter
to show pages that were published a long time ago.
[4:50] So let’s say somewhere in 2010 to 2016.
[4:53] This covers the outdated content part.
[4:55] Now, I’ll set a filter to show pages that
have at least 50 unique websites linking to it.
[5:01] This covers the part about the content having
links.
[5:04] Finally, I’ll set the Trends data in the
search results to show the past 3 years within the table,
[5:09] which again, will act as a good eyeball metric to quickly spot opportunities worth pursuing.
[5:15] Right away, you can see that this one would be an interesting one to investigate.
[5:19] You can see it had quite a bit of traffic
and more recently, the traffic has been fading.
[5:24] And it seems like they did change the title
to include the current year,
[5:27] but upon investigating the page version from 2016, not much has changed.
[5:32] This seems like a great "skyscraper" opportunity
to build links from.
[5:35] The last couple of features that I want to
show you are more for workflow and efficiency.
[5:39] Let’s say that you’re researching the
topic of fitness.
[5:42] And as you start working through the list,
you notice that there are quite a few results
[5:46] coming from a specific domain.
[5:48] In this case, shape.com.
[5:50] If you hover over the domain in one of the
results,
[5:52] just click it, and it’ll automatically set a filter to only 
show pages from that domain.
[5:57] From here, you can analyze the domain’s
pages and set all sorts of filter combinations.
[6:02] For example, let’s find some low-competition
topics from Shape that are getting search traffic.
[6:07] Since we know that backlinks help a page 
rank in Google,
[6:09] we’ll set the maximum number of referring domains 
to something low like 5.
[6:13] And then a minimum Organic traffic filter
to something high like 1000.
[6:18] This is going to show you potentially low-competition
topics with high search traffic potential
[6:23] from a single domain that you know and trust.
[6:26] Another thing you can do is find authors to
network with.
[6:29] Let’s go back to our fitness example.
[6:31] Let’s say that you read this article on
Cosmopolitan by this author,
[6:34] and you really liked her work.
[6:36] Just click on the author’s name, and you’ll now 
see all posts that have been authored by her.
[6:40] And if you want to know all of the sites that
she’s written for,
[6:43] you can click on the "One page per domain" filter,
[6:46] and you’ll see all of the websites with her byline.
[6:48] You can use this to hire new freelance writers
or find guest posting opportunities for yourself.
[6:53] There are literally an endless number of ways to use Content Explorer,
[6:56] and we haven’t even discovered them all.
[6:59] So I’d love to hear from you, smart SEOs out there, and perhaps feature your tips in a future video.
[7:03] So keep grinding away, try out the new Content
Explorer, and I’ll see you in the next tutorial.

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