link building for affiliate sites without buying t with timestamps YoutubeScribe.com

[0:00] Building links to affiliate sites is hard.
[0:02] And it makes sense.
[0:03] When people link to you, your pages rank higher
in Google, you get referral traffic, and you make
[0:09] more money.
[0:10] But what are you offering them?
[0:13] "Value for their audience?"
[0:15] Now, while it's hard to get links to money
pages, it's far from impossible.
[0:19] Plus, you don't necessarily need to get links
just to money pages in order to rank.
[0:25] So in this video, I'll share some link building
tactics and strategies to get backlinks to
[0:30] your affiliate site without buying them.
[0:32] Stay tuned.
[0:33] [music]
[0:37] Now, before we get into the tips, I want to
note that I fully understand that a lot of
[0:42] people buy links to their affiliate pages.
[0:45] But if that's what you're looking for in this
tutorial, you're not going to find it here.
[0:49] All of the tips, tactics, and strategies I'll share
with you today are in line with Google's
[0:54] Terms of Service.
[0:55] So with that out of the way, let's get on
with the first link building strategy and
[0:59] that's to get inspiration from your
competitors' most linked-to pages.
[1:04] Now, chances are, your competitors' most linked-
to pages are not going to be highly commercial.
[1:10] Reason being, more people will link to pages
that add some kind of value for their content.
[1:16] But these pages are still important because
as you get more backlinks to them the authority
[1:21] of those pages increases.
[1:22] And because you own the site, you can add
internal links from these pages to effectively
[1:28] pass PageRank to your money pages.
[1:30] So to get started, you'll need to find one
of the bigger affiliate players in your niche.
[1:35] Assuming you were in the personal finance
niche, that might be a site like nerdwallet.com.
[1:40] So I'll take that domain and enter
it into Ahrefs Site Explorer.
[1:43] Next, I'll head over to the Best by Links report.
[1:46] Now, just by looking at the titles and URLs,
you'll see that some of their most linked-to
[1:51] pages are how-to guides on popular
topics, data studies, and free tools.
[1:56] Another example is this affiliate site in
the ultra-competitive web hosting space.
[2:01] Their most linked-to page by far is a stats page.
[2:05] And even though the page redirects to a new
domain, you'll see they're taking advantage
[2:09] of the power of internal links in their navigation
as well as in point 31 where they link to their
[2:15] best web hosting companies page and
specific hosting company reviews.
[2:20] Now, it's important to note that just because
you create content on the same topic, it doesn't
[2:25] mean you'll get links.
[2:26] You'll need to reach out to prospects, which
would likely be the people who are linking
[2:30] to the pages you gained inspiration from.
[2:33] And to actually improve your hit rate on outreach,
it makes sense to analyze the link profiles
[2:38] of these pages, look for what we call "linkable
points," and see if you can improve or innovate
[2:44] on the topic - ideally so it supports
these linkable points.
[2:48] We have a 3-part video series where we did this for
a stats page, which I highly recommend watching.
[2:53] I'll link up the videos in the description.
[2:55] Alright, the next link building strategy is to
run Google ads for queries that are a part
[2:59] of the "vicious cycle of SEO."
[3:02] The vicious cycle of SEO is a theory that
top-ranking pages continually get links
[3:06] because of their high ranking position.
[3:08] And because that page continues to earn
links, it continues to rank high, resulting in
[3:13] a vicious cycle.
[3:15] Now, not all pages will get links because
of their high ranking position.
[3:19] Pages that are a part of this vicious cycle
tend to be reserved for specific queries that
[3:23] attract bloggers and journalists or people
with the power to link to a page.
[3:29] For example, stats pages are
a perfect example of this.
[3:32] Let's say you're writing a blog post on why
you should adopt SEO as a marketing strategy.
[3:37] And as you're writing your post, you might
want to include a stat to strengthen a point.
[3:42] So you'll probably go search for it in Google,
visit a top-ranking page, find the stat they
[3:47] were looking for, and then cite
the page where they found it.
[3:50] Link acquired.
[3:52] Now, the easiest place to find these queries
is with a keyword research tool like Ahrefs'
[3:57] Keywords Explorer.
[3:58] Just enter a few broad queries related
to your niche and then run the search.
[4:03] Next, head over to the Matching Terms report.
[4:05] Now, to narrow in on these queries, let's
hit the Include box and search for words
[4:09] like "stats," "statistics," "fact," and "facts."
[4:13] I'll also hit the "Any" word tab since we
want to see all keyword ideas that include
[4:18] one of these words in addition to one of our seeds.
[4:22] Hit Apply and you'll see a list of
potential topics worth going after.
[4:27] Now, outside of stats pages, it's tough
to find these types of queries at scale.
[4:32] But there are ways you can look at a page's
link profile to see if it's a potential participant
[4:37] of the vicious cycle of SEO.
[4:39] The strategy in a nutshell is to compare a
top page's link velocity with its estimated
[4:44] organic traffic.
[4:45] And the higher the percentage the more likely
it is that the topic is a natural link magnet.
[4:51] To get started, you'll need a backlink
analysis tool like Ahrefs' Site Explorer.
[4:55] So I'll paste in the URL of our SEO
stats page and run the search.
[5:00] Now, there are a few things we'll
do here to validate the topic.
[5:02] The first thing is a two-second check to see
if the page has consistently been getting
[5:07] new referring domains over
an extended period of time.
[5:11] And on the Referring Domains chart in Ahrefs'
Site Explorer, the graph will look something
[5:15] like this where it's going up and to the right on a somewhat
consistent basis and at the somewhat consistent velocity.
[5:23] Check.
[5:24] Next, you'll want to see that they've ranked for
their main topic for an extended period of time.
[5:29] To do that, let's head over to
the Organic keywords report.
[5:32] As you can see, our page is ranking high
for the main query, "SEO statistics."
[5:37] Now, if I hit this button to open the position
history graph, you'll see that our page has
[5:41] consistently ranked at or near the top
of Google for this query for over a year.
[5:47] Check.
[5:48] Third, you'll want to see if the referring domains
earned over this period are actually decent.
[5:53] Meaning, it's not a bunch of spam from blogspot,
coupon sites, forum profiles, or whatever.
[5:59] So let's head over to the Backlinks report
and then we'll need to set some filters.
[6:03] First, I'll set a minimum DR filter of something
like 30 which will weed out a lot of low authority
[6:08] sites and link spam.
[6:10] Next, I'll click "First seen" in the table heading
which will order the table from newest
[6:14] to oldest backlinks.
[6:16] And from a quick skim, it looks like most
of the links are relevant and many are from
[6:20] good sites.
[6:22] Check.
[6:23] Now, the final and perhaps most important
thing to check is the ratio of new referring
[6:27] domains to estimated organic traffic.
[6:30] And this should give you a very rough estimate
of how many clicks it'll take to earn a backlink.
[6:36] To find this number, let's head
over to the Overview 2.0 report.
[6:40] Now, because I know this page has consistently
been ranking high for the main query over
[6:44] the past year, I'll choose the 1 year timeframe
in the chart and make sure that "monthly" is
[6:49] set in this dropdown.
[6:51] Finally, I'll export the report.
[6:53] Now, after some cleaning and some basic
Excel formulas, I ended up with a sheet that
[6:57] looks like this:
[6:59] And all I've really done is calculated the number of
referring domains that were earned each month.
[7:04] Then, I divided that number by the average organic
traffic estimation giving us this percentage.
[7:11] And as you can see, the percentage of organic
visits to referring domains is quite high.
[7:16] Meaning, a good number of visits from Google
search is likely to lead to a backlink.
[7:21] Now, if we compare that to a less "linkable
topic" like "keyword research," you'll see that
[7:25] the ratio of new referring domains to
estimated organic traffic is quite low.
[7:31] Meaning, most people who visit this page are
probably there to learn, rather than to link.
[7:37] Now, it's important to note that you shouldn't
use these percentages as absolute guides
[7:42] considering the referring domains numbers
will include low quality links too.
[7:46] It's all about relative comparisons which
can vary from topic to topic, page to page,
[7:52] and niche to niche.
[7:53] Ultimately, you'll have to test your theory
and run some ads to the page to see if it
[7:58] results in links.
[7:59] So for our SEO stats article that we ran ads
to, we had a total of 22 referring domains
[8:05] from 1,664 clicks.
[8:08] Meaning, around 1.3% of paid visits
resulted in a new referring domain.
[8:14] We have a full video on how we built links
using Google ads to our SEO stats page so
[8:18] I'll link that up in the description.
[8:21] Alright the next tactic is guest posting.
[8:23] Guest posting is when you publish
content on someone else's site.
[8:27] And while it can be a great strategy to get
yourself in front of other audiences, it also
[8:32] works as a link building strategy because
you have some control over the pages that
[8:36] are linked to.
[8:38] So to find prospects, you can use a tool like
Ahrefs' Content Explorer which will help you
[8:42] find relevant content and
websites in your niche.
[8:46] So assuming I was in the personal finance
industry, I might search for a broad keyword
[8:50] like "budgeting."
[8:52] Next, I'll set a Domain Rating filter to a
range like 30 to 60 which will weed out
[8:56] a lot of low-authority sites as well as the
huge news publications that'll be tougher
[9:01] to get a guest posting gig.
[9:03] I'll also set a minimum website traffic filter
to 5,000 which will show us pages from
[9:08] websites that are likely to be in
good standing with Google.
[9:11] Finally, I'll hit the One page per domain
filter since we don't need to pitch the same
[9:15] website multiple times.
[9:18] Now, with around 30,000 websites, we'll need
to prioritize our prospects appropriately.
[9:23] So let's head on over to the Websites tab
which will show us the top 100 websites
[9:28] based on our search results.
[9:30] And all I'm going to do is sort the table by
"Authors" because if a website has multiple
[9:35] authors, chances are, they're
accepting guest posts.
[9:39] From here, just skim through the domain names
and look for ones that look like they're relevant
[9:43] to your niche and pitch accordingly.
[9:45] We have a full video on how to do guest
posting, so I'll link that up in the description.
[9:50] Alright, the next strategy is to create link-
bait data studies with strategic partners.
[9:55] You probably already know that
data studies attract backlinks.
[9:58] To prove my point, 4 out of our top 5 blog posts
are or used to be a data study at some point.
[10:05] Now, for a company like Ahrefs it's easier
to create these studies because we have
[10:10] petabytes upon petabytes of data.
[10:12] But for an average affiliate site, you probably
won't have any data or at least anything that's
[10:18] meaningful to the community you serve.
[10:20] However, there's a good chance that others
in your industry have access to this data.
[10:26] And beyond access, strategically partnering
with other site owners can have multiple benefits.
[10:32] More on this in a bit because first, you'll
need to come up with an interesting idea
[10:36] that'll appeal to your target audience.
[10:39] And ideally, you'll want it to be something
that a) hasn't been done before and b) can't
[10:45] be better served by another source.
[10:47] For example, creating a study on American
debt would probably be a tough topic to tackle
[10:52] because you'd only be able to sample a small
portion of these people plus there are official
[10:58] sources that already release this data.
[11:01] Unfortunately, there isn't a formula to come up
with these ideas so you'll have to brainstorm
[11:06] some on your own or with your team.
[11:08] But to try and get your creative juices flowing,
a few examples we've done in the past include
[11:12] a search traffic study that shows that nearly
91% of content gets no traffic from Google,
[11:19] a study of 2 million featured snippets and
what you can learn from them, and a study
[11:23] on how long it takes to rank in Google
based on 2 million random keywords.
[11:28] Alright, once you have your idea set,
you'll need to find strategic partners.
[11:32] And by "strategic," I'm talking about big sites
who have an email list with your target audience.
[11:38] Now, if you're a nobody in your industry,
people are less likely to be excited about
[11:42] partnering with you.
[11:43] So an alternative is to pay these site
owners for a sponsored newsletter.
[11:47] And in that newsletter, you can promote a
simple survey and briefly explain why they
[11:52] should take it.
[11:53] This is how you can collect data.
[11:55] For example, if I had an affiliate site on baby
products and I wanted to create a data study
[12:00] on how much parents trust Google for
medical advice, I might contact industry
[12:04] leaders like Baby Center and TheBump.
[12:07] I'd also contact large mom blogs who would
also have my target audience of moms on their
[12:12] email list.
[12:14] Now, the beauty of this strategy is that after
you create your data study, each person who
[12:18] helped you collect data will be potential
prospects to amplify your content.
[12:23] And this leads to more eyeballs,
which can lead to more links.
[12:26] On top of that, you get the added benefits of
earning new email subscribers and establishing
[12:31] yourself as an authority in your niche.
[12:34] Now, in terms of actually getting links to
the page with some intentional effort, you'll
[12:38] need to do some prospecting.
[12:39] And in my opinion, the best place
to do this is in Content Explorer.
[12:44] Now, because our example study is on how many
parents trust Google for medical advice, we could
[12:49] run a title search for something like "dr
google," which is a common phrase people
[12:53] use to describe medical advice
from Google searches.
[12:57] Then it's just a matter of visiting these
pages and looking for a good reason to
[13:00] contact the author.
[13:02] For example, this page states that 35% of
US adults have gone online to try to identify
[13:08] a medical condition in themselves
or someone else.
[13:11] And if your study has something interesting
to add to this like 35% of parents search
[13:16] for information but only 10% trust Google
for self-diagnosis, then it could potentially
[13:21] be an interesting angle for
your outreach email.
[13:24] Alright, the final tip I have for you is to
use HARO to power your homepage.
[13:28] HARO stands for Help a Reporter Out, and it's
a place where journalists can connect with
[13:32] sources and sources with journalists.
[13:36] Now, the great thing about HARO is that a
good chunk of the sites are authoritative
[13:40] and best of all, you don't have
to do any cold outreach.
[13:43] In fact, it's quite the opposite.
[13:46] Journalists are the ones who are asking you
to reach out to them which makes getting links
[13:50] much easier.
[13:52] So to get started, sign up for a free account
as a source and you'll get regular emails
[13:57] from journalists asking questions.
[13:59] And all you have to do is answer those questions
the best you can and if they use you as a source,
[14:05] you'll usually get a link back to your site.
[14:08] Now, while the majority of these links will
point to your homepage, it helps to create
[14:11] a healthy link profile of branded anchors and
you can use this page to funnel PageRank
[14:16] to your money pages.
[14:18] And this is a pretty common strategy that
affiliate sites use to rank revenue-generating pages.
[14:24] Now, while tactics are all well and good, the
best and perhaps most cliché way to get more
[14:29] links to your affiliate site is to create content
that's significantly better than your competitors.
[14:35] This makes outreach much easier,
more effective and more enjoyable.
[14:39] So go and try these out for your site.
[14:41] And if you enjoyed this video, make sure to
like, share and subscribe for more actionable
[14:45] SEO and marketing tutorials.
[14:47] I'll see you in the next one.

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