seo checklist how to get more organic traffic comp with timestamps YoutubeScribe.com

[0:00] In this video, I'm going to show you a detailed
SEO checklist that's helped us grow organic traffic
[0:04] to our blog from 50,000 monthly search visits 
to over 230,000.
[0:09] Stay tuned.
[0:10] [music]
[0:14] What's up SEOs?
[0:15] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:18] research your competitors and dominate your niche.
[0:21] As I'm sure you know, there are numerous 
categories in SEO.
[0:24] From keyword research to on-page SEO, technical
SEO, link building, and more.
[0:29] So rather than trying to tackle all of them
at once, this SEO checklist is going to help
[0:34] you stay organized, optimized, and sane.
[0:37] With that said, let's jump into the first
category of our SEO checklist
[0:41] and that's the basic setup.
[0:42] The first thing you should do is create a sitemap.
[0:44] Sitemaps tell search engines where to find
important content on your site, so they can
[0:48] easily crawl and index your pages.
[0:51] Here's what the sitemap for our blog looks like,
[0:53] which was created automatically with 
the Yoast SEO plugin.
[0:57] Now, if you don't use WordPress, or prefer
not to use Yoast,
[1:00] there are tons of free sitemap generators you can find from all over the web.
[1:04] The next thing to check for is a robots.txt file.
[1:07] A robots.txt file is important because it
gives instructions to search engines
[1:12] on where they can and cannot go on your site.
[1:15] For example, you may not want them to crawl
certain pages or directories
[1:19] like a cart for an ecommerce store, or RSS feeds.
[1:23] So you'd add that to your robots.txt file.
[1:25] If you're unsure if you have a robots.txt file,
just go to your domain.com/robots.txt.
[1:32] If you see a plain text file like this, then
you're good to go.
[1:35] If you see anything else, then Google, "robots.txt
generator," and create one.
[1:40] The last couple of things you should do is
setup Google Analytics and Google Search Console.
[1:45] Google Analytics can give you insightful data
on how your visitors interact with your website.
[1:49] For example, analyzing bounce rates and time on page
[1:52] can give you an idea of user experience 
and engagement.
[1:56] Google Search Console on the other hand is
a must-have tool for all webmasters.
[2:00] You can track your performance in search and
see the keywords that you're ranking for.
[2:04] So take a screenshot of the basics and let's
move on to the next subsection on our checklist,
[2:09] which is keyword research.
[2:10] While there are a lot of ways to approach
keyword research, there are certain fundamentals
[2:14] that I think every page should follow.
[2:17] The first being to find a primary keyword
target for your page.
[2:20] Every blog post we create has one main primary target.
[2:23] Just look at any of our titles, and you can
tell right away which keywords we're targeting.
[2:28] Long‐Tail Keywords: The ‘Secret' to Getting Tons of Search Traffic
[2:32] YouTube SEO: How to Rank Your Videos 
From Start to Finish
[2:35] To find the "right" primary keyword, you'll
need a keyword research tool.
[2:39] For example, by searching for "SEO tips" in
Ahrefs' Keywords Explorer,
[2:43] you'll see things like Keyword difficulty score, 
Search volume,
[2:46] as well as various SEO metrics on the top 10 ranking pages for the keyword.
[2:50] Now, the second thing you'll want to do is
assess search intent.
[2:53] Search intent basically means the reason behind
the searcher's query.
[2:56] And Google is really good at helping you do this.
[2:59] Just search for the primary keyword phrase
you want to rank for.
[3:02] Then look at the top ranking results.
[3:04] To assess search intent, you'll want to look
at the types of pages that are ranking
[3:08] and the format they're using.
[3:10] As you can see here, the types of pages that
are ranking for the keyword, "SEO checklist,"
[3:15] are blog posts.
[3:16] As for format, they mostly seem like a hybrid
between list posts and tutorials,
[3:21] which you can infer by the titles.
[3:23] Now, if you were to create a product page selling 
an SEO checklist,
[3:26] then you probably won't rank because you won't be matching search intent.
[3:30] Once you have search intent down, you'll want
to look at related queries to your topic.
[3:34] The first place you can look is Google's autocomplete.
[3:37] Just type your primary keyword in Google's search bar
[3:39] and take note of other relevant search queries.
[3:42] Two other places to look are in the "people
also ask" box in the search results as well
[3:46] as the related searches at the bottom of the page.
[3:49] In this case, queries and questions related
to the side effects of apple cider vinegar
[3:54] show up in both places, so this is definitely
something we would want to include in our post.
[3:58] To find even more related queries and questions
people are asking,
[4:01] you can check the Search suggestions and Questions report in Ahrefs' Keywords Explorer.
[4:06] Across these two reports, you'll find over
28,000 keyword ideas along with keyword metrics
[4:11] like Keyword difficulty, search volume, and more.
[4:14] If you've done all of these checkpoints, then
you should have a strong idea of what your
[4:18] content should be about and the questions
you should address throughout your post.
[4:22] Next up is to find relevant keywords and subtopics
for your post.
[4:26] In our study of 3 million searches, we found
that on average, the top ranking page
[4:30] also ranks for nearly 1,000 other relevant keywords
in the top 10.
[4:35] One of the main ingredients to ranking high
for numerous keywords are links.
[4:39] But an equally important part is content.
[4:42] Fortunately, you can find subtopics to cover by 
looking at the keywords that the top ranking pages
[4:46] are already ranking for, then make sure
you cover those points on your page.
[4:51] To do this, go to Ahrefs Keywords Explorer
and enter your primary keyword target.
[4:56] Now, scroll to the bottom of the page where
you'll see the top 10 ranking pages.
[5:00] The main column you want to look at here is keywords.
[5:03] This one seems to be getting a lot of search
traffic, they rank for a ton of keywords,
[5:07] and the page is relevant to the one I'm creating.
[5:10] Let's click on the number under the Organic
Keywords column
[5:13] to see which keywords they rank for.
[5:15] To keep things super-relevant, let's set a
position filter to only show keywords
[5:18] that rank in positions 1 through 5.
[5:21] Some interesting subtopics to cover here might
be the benefits of apple cider vinegar.
[5:26] We might want to talk about organic vs. non-organic products.
[5:29] And something even more fascinating to me is this
part on Bragg's apple cider vinegar,
[5:34] which is a branded product.
[5:35] Then there's an attribute here, "with mother,"
[5:38] which is a health term often used with 
apple cider vinegar
[5:41] that I would have otherwise never thought of 
on my own.
[5:44] Sprinkle some of these terms into your content,
use other parts as subtopics and do your best
[5:49] to cover the topic using data.
[5:51] The last thing on the keyword research and
analysis side is to assess your chances
[5:56] of ranking in Google.
[5:57] In order to understand your chances of ranking,
you need SEO metrics of the top-ranking pages.
[6:03] Otherwise, you'll just be guessing.
[6:05] As a very general estimate, you can use the
Keyword difficulty scores in Keywords Explorer
[6:09] to get a very rough sense of that, but I wouldn't
recommend relying on it alone.
[6:14] Instead, I suggest watching our full tutorial
on assessing ranking difficulty,
[6:18] which will show you how to estimate what it takes 
to rank on Google for any keyword.
[6:23] So here's what the final section of our keyword
research checklist should look like.
[6:27] Take a screenshot and let's move on to the
next section which is all about on-page SEO.
[6:32] The first point here is to use short, yet descriptive URLs.
[6:36] We studied 2 million keywords and found that pages with shorter URLs
[6:40] rank better than those with longer URLs.
[6:42] Now, while there's a clear correlation, it 
doesn't mean causation.
[6:46] A simple way to choose your URL is to set
it as your primary keyword target.
[6:50] For example, a blog post on 75 actionable
SEO tips, could be domain.com/seo-tips/.
[6:56] It's short, and anyone can tell from the URL
what the topic is on.
[7:00] Next, ensure you have a compelling title tag
and meta description.
[7:04] Old SEO advice will tell you to include your
target keyword in your title and meta description.
[7:09] But our data shows that exact-match keywords
in the title and description
[7:13] do not correlate with ranking position.
[7:16] So should you use your keyword in your title 
and description?
[7:19] The answer is it depends.
[7:21] The most important thing about the title is
that it entices a click.
[7:25] Afterall, clicks translate into traffic.
[7:27] But if you find that you're stuffing the keyword
for the sake of inclusion,
[7:30] then I wouldn't worry too much about it.
[7:33] The next thing you should do is add relevant
internal and external resources.
[7:37] In the same on-page SEO correlation study,
we found web pages that link out to high‐DR
[7:42] external resources rank higher than those that don't.
[7:45] Second, you should add internal links from
relevant pages to your new post.
[7:50] A quick way to find these pages is to go to Google and search for something like site:yourdomain.com
[7:56] and then add a keyword related to your topic.
[7:59] You'll then see all posts from your domain
that include your keyword.
[8:03] Just visit these pages, and add internal links
to relevant anchors texts.
[8:07] A nice little bonus tip would be to pair the
search results with Ahrefs' SEO toolbar.
[8:12] Look at the URL rating to identify relevant
pages that will likely have the greatest impact
[8:16] on your new post.
[8:18] In general, the higher the number, the more "authoritative" the page.
[8:21] When you do this properly, you can pass link
equity to your new page and possibly increase
[8:26] the speed that Google discovers your page.
[8:29] And that about does it for the on-page SEO 
checklist section.
[8:32] Here it is in all its glory, so take a screenshot
and let's move on to the next section,
[8:37] which is all about content.
[8:39] Choosing a topic with high search traffic potential
and doing some basic on‐page SEO is important.
[8:44] But all of your efforts will be in vain if your
content isn't up to par.
[8:48] Here are a few things you can add to your
to-do list when creating your content.
[8:52] The first thing is to write an engaging introduction.
[8:55] The purpose of the intro is to let your readers
know they're in the right place and that
[8:59] your page will solve the reason for them being there.
[9:01] Fail to do so and your readers will be gone fast.
[9:04] Start with something that resonates with the
reader, build trust or credibility, and promise
[9:09] a solution to the user's problem.
[9:11] Second, focus on readability.
[9:13] Let's talk about readability in two categories.
[9:15] The first is visual comprehension.
[9:18] When a reader lands on your page the first thing 
they're going to process is how your page looks.
[9:23] And if they land on a big wall of text in 10pt font, 
they'll likely get overwhelmed and leave.
[9:29] Instead, break your content into pieces by
writing in short sentences and short paragraphs.
[9:34] Other visual assets you can add are images
to separate paragraphs.
[9:38] But don't just throw in stock photos for the
sake of faking visual appeal.
[9:42] Put some effort into creating or finding images
that will enhance the reader's experience.
[9:47] For example, on the Ahrefs blog, we often
use graphs, charts, or screenshots that help
[9:52] illustrate a point or lighten the read.
[9:55] These tips will help increase your chances
of turning visitors into readers.
[9:59] Now, the other category in readability is
reading comprehension.
[10:03] According to a study, 50% of the US population
reads below an 8th-grader level.
[10:08] Which means that if you're writing at a higher
level, you're alienating half the population
[10:12] as well as non-native speakers.
[10:14] There's a free tool called Hemingway Editor.
[10:17] Just paste your content in there and it'll
give you a readability score.
[10:20] If you're the type to write academically and
struggle to lower your readability score,
[10:24] a great tip you can use is to write as you speak.
[10:28] The last part of the content checklist is to ensure your content solves the reason for the searcher's query.
[10:33] Great content is content that solve a user's problem.
[10:36] For example, if you have a post on productivity tips,
[10:39] try and go beyond things like "sleep less," and "hustle."
[10:43] Someone searching for productivity tips probably
wants practical and actionable information
[10:47] they can try right away.
[10:49] They want to know how they can measure whether
their productivity levels are increasing.
[10:53] If your content solves their original problem
[10:55] and answers the questions that might come to mind as they're reading,
[10:59] then you probably have some decent content.
[11:01] And if it doesn't, you might need to re-hit 
the drawing board.
[11:04] So here's what the final content checklist looks like.
[11:07] Take a screenshot and let's move on to the
next section which is all about link building.
[11:11] When it comes to white-hat link building,
you'll have to pony up and do some email outreach.
[11:16] Now, outreach isn't about begging for links.
[11:18] In the words of the late Eric Ward:
[11:20] "Links aren't things. A link represents something somebody finds valuable.
[11:24] A link represents something someone wants to share.
[11:26] A link represents the human manifestation of a desire 
to let someone else know about something useful."
[11:33] And there are a few strategies you can use to promote your valuable, shareworthy, and useful content.
[11:39] Now, I'll be focusing mostly on the prospecting
part because we have a ton of step-by-step
[11:43] link building tutorials that I'll leave links to 
in the description.
[11:46] The first thing you can do is look at who's linking to 
the top-ranking pages for your target keyword.
[11:51] These will likely be the most relevant link
prospects seeing as they've already linked
[11:55] to a competing article on the same topic.
[11:58] The easiest way to find these people is to go to Ahrefs Keywords Explorer and enter your primary keyword.
[12:04] Next, scroll to the bottom of the page where you'll see the top 10 ranking pages along with their SEO metrics.
[12:09] The parts we want to pay attention to are
the backlinks and referring domains columns.
[12:14] If there are a decent number of referring domains, meaning, unique websites linking to the page,
[12:18] then click on the number in the backlinks column 
to find out who's linking to them.
[12:23] You can now skim through the Backlinks report
and look for relevant prospects.
[12:28] After you've depleted your list, expand
your list of prospects using Content Explorer.
[12:32] Content Explorer has a database of over a billion 
pages along with their social and SEO metrics.
[12:38] You can start by entering your primary keyword.
[12:40] And I'll also set the search type to a title search since a lot of people include their primary keyword in the title.
[12:47] Next, I'll set a Referring domains filter to only show pages that have at least 20 links from unique websites.
[12:54] Now, skim through the pages and if anything
pops out to you, click on the referring domains
[12:58] number to see if the websites linking to the
page are worth investigating further.
[13:03] If they are, then you can click on the caret
here, open the backlinks report,
[13:08] and add relevant prospects to your outreach list.
[13:12] The final link building tactic that works well 
is guest posting.
[13:15] I'm not going to expand on this here, but
check out our video on scaling guest posting
[13:19] which will give you the full details on doing
it successfully.
[13:23] Now, these three techniques are great to use
for new and existing content.
[13:27] But there are a couple of other link building
strategies that work more effectively if you
[13:31] do the prospecting beforehand.
[13:34] And these are the Skyscraper Technique and
Broken Link Building.
[13:37] Prospecting before you create content guarantees
you'll have a list of people to promote your new piece to.
[13:43] Again, I'll leave links to full tutorials 
on these two strategies.
[13:46] Here's your final link building checklist
you should go through.
[13:49] Take a screenshot and let's move on to technical SEO.
[13:52] At this point, you should have a solid SEO checklist you can rinse and repeat for each new page you create.
[13:57] But as you create more pages, there'll likely
be technical SEO issues that go unnoticed.
[14:02] So I want to focus more on the domain level
here to find and fix these issues.
[14:06] You can find these issues by running a crawl with
a tool like Ahrefs' Site Audit.
[14:10] The tool will then crawl your pages and search
for over 100 predefined technical SEO issues.
[14:15] After the crawl has completed, you'll see
a list of issues we found on your site.
[14:19] Now, Site Audit is great for finding the issues on autopilot, but you're still going to have to fix them.
[14:24] Let's go through a few important ones you should fix.
[14:27] First is page speed.
[14:28] Slow-loading pages are annoying for the user experience.
[14:31] And as a result, Google has said that page speed
is a ranking factor.
[14:35] You can use tools like Pingdom, GtMetrix
[14:38] or Google Pagespeed Insights, to measure the speed 
of a single page.
[14:42] So let's go back to Site Audit, and click
on the slow-loading pages issue.
[14:46] Next, I'll copy one of the URLs from our
list and put it into Pagespeed insights.
[14:51] And as you scroll through the list, you'll
get suggestions on what to fix,
[14:54] and the time savings you can get by fixing it.
[14:57] Next, we want to make sure that your website
is mobile friendly.
[15:00] Google has a "mobile-friendly test" tool you can use.
[15:03] Just enter the URL you want to investigate and 
they'll tell you whether your page is mobile friendly.
[15:08] Next, you'll want to ensure that you don't
have any external or internal broken links.
[15:13] If someone clicks on a link and ends up on
a broken page, then that's bad user experience.
[15:19] On top of that, you'll want to fix these because
linking to broken pages is a waste of "link equity."
[15:24] If you're linking to any broken pages, then you'll be 
able to find that in Ahrefs' Site Audit tool under
[15:29] "page has links to broken page."
[15:32] Just click on the number of affected URLs,
and you'll see a list of pages that are linking
[15:36] to broken pages, as well as the broken pages
that are being linked to.
[15:41] Since every site will have different technical
SEO issues, I recommend using a tool to help
[15:45] you identify these issues and then tackle 
them one by one.
[15:49] Now, take a screenshot of the final technical
SEO checklist, and if you enjoyed this video,
[15:53] then make sure to like, share, and subscribe
for more actionable SEO and marketing tutorials.
[15:59] And if there's anything that I've missed that's
an absolute must-do on your SEO checklist,
[16:03] then let me know in the comments.
[16:05] So keep grinding away, start adding some satisfying
checkmarks to your checklist
[16:09] and I'll see you in the next tutorial.

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