how to write informational content for an affiliat with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and in this lesson, I'm going
to show you how to write informational blog
[0:04] posts for an affiliate marketing site.
[0:06] And by informational blog posts, I'm talking
about how-tos, step-by-step tutorials, definition
[0:12] posts, and basically any type of content
where the primary intent is to learn.
[0:18] On top of that, I want to show you how
to generate affiliate commissions from
[0:22] informational blog posts that may not seem
to have commercial value at first glance.
[0:27] Let's call these silent profit generators.
[0:30] So let's get started.
[0:31] Now, before I walk you through some blog post
templates, it's important we discuss the first
[0:36] and most important step to creating content
for search – and that's search intent.
[0:41] Search intent represents the reason
behind a searcher's query.
[0:45] And the reason why it's important is because
you need to match intent in order to rank
[0:50] high in Google.
[0:51] For example, if we were creating a post about
how to clean car seats for a hypothetical kids'
[0:57] car seats site, what do you think
our content should look like?
[1:00] Should it be a step by step tutorial where
you walk them through cleaning your kids'
[1:04] convertible car seats?
[1:05] Or should it have a different format?
[1:07] Or wait… is this for convertible car seats,
infant car seats, or booster seats?
[1:12] Well, this was kind of a trick question because
the intent for the query "how to clean car seats"
[1:17] is actually about cleaning the seats in your
car – not cleaning a kids installable car seat.
[1:23] How do I know this?
[1:24] Well, the way we identify search intent is by
entering the query in Google and looking at
[1:29] the top-ranking pages.
[1:31] After all, search engines want to show
you the most relevant result for a query
[1:36] so the top-ranking pages are essentially
a guide to what Google thinks best serves
[1:41] the intent of a searcher.
[1:43] So as you can see, the top pages for "how
to clean car seats" are all about cleaning
[1:48] regular car seats so creating a post on
cleaning kids' car seats probably wouldn't
[1:54] rank for this query because
it's not matching intent.
[1:57] Now, for argument's sake, let's say that intent
was about cleaning children's car seats.
[2:02] Because the keyword has the word "how to"
in it, you might automatically think that you
[2:07] need to create a step-by-step guide.
[2:09] But what's interesting, is that the top 2
ranking pages are actually listicles with
[2:14] a set of tips - meaning, an unordered
list of methods to clean a car seat.
[2:20] So if you want to compete, you should follow
suit and create a post with a similar format
[2:25] to improve your chances of ranking high.
[2:28] We have a full SEO course for beginners where
we go much deeper into matching search intent
[2:33] and actually creating optimized content for
search, so I highly recommend watching that.
[2:38] I'll link that up and some SEO content
writing tutorials in the description.
[2:42] Alright, let's move on to a few blog post
templates you can use for different types
[2:45] of informational content.
[2:47] And all of these content pieces will contain
a title, introduction, body and conclusion.
[2:53] Let's kick things off with the first
post type and that's listicles.
[2:57] Listicles are blog posts that contain non-chronological
lists such as tips, product recommendations, tools,
[3:04] techniques, myths, mistakes, or whatever.
[3:07] For the title you can use any of these templates.
[3:10] Let's turn them into working titles:
[3:12] "11 Ways to Sneak Snacks onto a Plane"
[3:15] "7 SEO Tips that Actually Work"
[3:18] "4 Blogging Techniques to Grow Your Audience"
[3:21] Titles for listicles are about as easy as they come.
[3:24] Now, as for the introduction, your goal
should be to build trust and excitement
[3:28] in as few words as possible because most
people are coming for the list points.
[3:33] For example, if you're writing a post on 7
SEO tips that actually work, you might say:
[3:39] "Ranking high in Google is more
challenging than ever before.
[3:42] But that doesn't make it impossible.
[3:44] As you can see, our blog ranks for over
11,600 keywords in the top 10 of Google.
[3:50] Today, I want to share a few simple
SEO tips that helped us get there."
[3:54] The intro is short and helps build trust because
we have proof that we've already achieved what
[3:59] the reader is hoping to achieve –
higher Google rankings.
[4:03] The last thing I recommend including in the
intro is a table of contents with jump links.
[4:08] This makes it much easier for visitors to
navigate throughout your post, especially
[4:13] since listicles need to be skimmable.
[4:15] If you're using WordPress, there are plenty of
free plugins to choose from, just search for,
[4:19] "table of contents" in WordPress's plugins
repository and you'll find plenty of free
[4:24] options to try.
[4:25] Alright, on to the main content.
[4:27] In the most basic form, your main content
will have a series of H2s or heading tags,
[4:33] and content that complements the headings.
[4:35] Now, depending on the type of listicle
you're creating, your H2s will vary.
[4:40] For example, if you're doing a series of tips
to achieve a goal, you'd want to use short
[4:45] and descriptive headings that would make
the reader want to read your content.
[4:49] For example, if your post was on 17 Weight
Loss Tips, rather than having point 5 as "Eat
[4:54] Spicy Foods," you might put "#5. Eat
Spicy Foods to Burn More Calories."
[5:01] Now, as for the content that goes under these
headings, you may want to consider creating
[5:05] your own mini-template.
[5:07] For example, if your post is on weight loss
tips, you might explain why your tip helps
[5:11] with weight loss in one sentence.
[5:13] Then you might explain how it works
and cite some research studies.
[5:17] Then you can end off the list point with two
sentences that will help the reader put that
[5:21] tip into action.
[5:23] Consistency creates a predictable reading
experience for your visitors and it also helps
[5:28] you as a writer to avoid tangents
which break flow.
[5:31] So with a mini template in hand, it'll just
be a matter of filling in the blanks for each
[5:35] subheading and before you know it,
you'll be onto your conclusion.
[5:39] For list posts, I wouldn't overthink the conclusion.
[5:42] The majority of people aren't even going to
get here but it's still important to create
[5:46] closure for people who do.
[5:49] My recommendation is to briefly summarize
a key takeaway and then recommend additional
[5:54] content that's related to your post.
[5:56] And internal links are good to use because
they pass link authority and overall, create
[6:01] a better user experience for your readers.
[6:04] So here's a sample of what
this template looks like.
[6:07] Feel free to pause or rewind to make sure
we're on the same page and then let's move
[6:11] on to the next blog post template
which are step-by-step tutorials.
[6:15] Step-by-step guides are your typical "how-to"
posts where you run through a series of
[6:19] chronological steps to teach how
to accomplish something.
[6:23] Now, for the title, you can use one
of these formats to get started.
[6:27] So if we turn these into real
titles, they might be:
[6:30] "How to Build a Deck (7 Steps)"
[6:33] "How to Start a Business (Even if
You Don't have Money)"
[6:36] "How to Find Email Addresses for
Link Building (Fully Automated)"
[6:39] Now, for the intro, write a short one using
the PSP method, which stands for problem,
[6:44] solution, and proof.
[6:47] For example, let's say you have a step-by-step
guide on how to do YouTube keyword research.
[6:51] Your intro might read:
[6:53] "Looking to grow your YouTube
channel and attract more views?
[6:56] The "trick" is to target topics
with search demand.
[6:59] This is the approach that helped us grow our
YouTube channel from ~10,000 to over 200,000
[7:04] monthly views in one year."
[7:07] Now, the reason why the PSP method is effective
is because people who are reading a step-by-step
[7:11] guide usually come with a problem.
[7:14] They're looking for a solution.
[7:16] And if you have proof of that solution,
you'll get their attention.
[7:20] Alright, so with the intro in the books, we
need to write the main content which will
[7:23] be your step-by-step instructions.
[7:26] And because step-by-step guides have a logical
sequence of instructions, you can use your H2s
[7:31] as the main steps.
[7:32] For example, our post on YouTube
keyword research might have H2s like:
[7:37] "Step 1: Map out a hierarchy of topics."
[7:40] "Step 2: Generate keyword ideas"
[7:42] "Step 3: Check search intent"
[7:45] …and so on and so forth.
[7:47] As for the conclusion, just keep it short
and sweet because step-by-step guides
[7:51] tend to be quite long.
[7:53] Again, I recommend adding internal links to
other relevant posts so you don't leave readers
[7:58] to want more at a dead end.
[8:00] So from our hypothetical YouTube keyword
research post, we might link to our guides on
[8:05] YouTube SEO and getting more subscribers
on YouTube – both are relevant to YouTube
[8:10] keyword research and serve what
a reader might want to learn next.
[8:14] Here's a sample of what this
template looks like.
[8:16] Feel free to pause or rewind to make sure
we're on the same page and then let's move
[8:20] on to the next blog post template which
is for the expanded definition post.
[8:25] Expanded definition posts are
somewhat similar to how-to guides.
[8:28] But rather than being written as a logical
sequence of steps, it's meant to give a high-level
[8:33] overview of a topic.
[8:34] Now, because these posts are expanded definitions,
you'll want to make your title something like:
[8:40] "What is or what are [concept or acronym]" and
then any additional details about your piece.
[8:46] For example, "What is an Oligarch:
Everything you need to know."
[8:51] "What are SERPs: Search Engine
Results Pages Explained."
[8:54] "What are NFTs? A Detailed Introduction
to "Expensive JPEGs."
[8:59] Now, the great thing about expanded definition
posts is that there's a clear format you can
[9:03] follow for the intro, main content, and conclusion.
[9:07] In short, you want people to come for
the definition and stay for the details.
[9:12] So for the introduction, you'll want to keep
it short and sweet by defining your concept
[9:17] or acronym.
[9:18] For example, our page on "What are SERPs"
immediately gives the definition, shows
[9:23] a supporting image, and then tells you
what you'll learn in the rest of the post
[9:27] with jump links to each section.
[9:29] Now, for the main content, I highly recommend
spending some time on your outline because
[9:34] you only want to include the most important
points that a person searching for "what is
[9:39] [something]" would want to know.
[9:41] For example, if we created a post targeting,
"what are NFTs," you can start by searching
[9:45] for ideas in Google's People also ask box.
[9:49] So from this list, these could act
as potentially good subtopics.
[9:53] You can also look in the related terms
report in Ahrefs' Keywords Explorer.
[9:57] So based on these keywords, I'd probably want
to talk about the meaning of fungible, which is
[10:02] the F in NFT, I'd want to talk about how you
can buy an NFT, and how to invest in NFTs.
[10:09] Finally, look at the subheadings for
top-ranking pages for your target query.
[10:13] So this page talks about what they are,
how they're different from cryptocurrency,
[10:18] how they work, what they're used
for, and so on and so forth.
[10:22] So assuming we were creating
a post titled "What are NFTs?
[10:25] A Detailed Introduction to "Expensive JPEGs,"
we might have a main content outline that
[10:30] looks like this, where our intro solves the
"what" and the rest of the article will give
[10:35] a decent introduction to the NFT space.
[10:39] Now, for the conclusion, you just need
to summarize the key learnings.
[10:42] And again, I highly recommend adding internal
links to other articles that a beginner would
[10:47] want to learn more about.
[10:49] Because if they've made it to the bottom of
your expanded definition post, they'll likely
[10:53] want to learn more since the content
will typically be high-level.
[10:57] The bottom line with all of these templates is
that they need to match the intent of the searcher.
[11:02] And the better you match it, the better your
chances of ranking higher in Google.
[11:06] Now, I've previously talked about how informational
blog posts can be silent profit generators.
[11:11] The way you do that is by
creating product-led content.
[11:15] And product-led content is simply content
that helps people solve a problem with
[11:20] the help of your product.
[11:21] Now, since you, as an affiliate, won't own
the products you recommend, you can think
[11:26] of it as creating product-led content for
other companies but posted on your own site.
[11:31] For example, let's say you have a DIY home
improvement site where you recommend various
[11:36] tools like drills, drivers and other tools.
[11:40] You might want to create a post on how to
winterize your sprinkler system which gets
[11:44] an estimated 2,700 monthly searches in Google.
[11:48] Now, as far as I'm aware, you need an air
compressor to winterize your sprinkler system.
[11:52] So it would be super-natural to organically
plug this product into your post.
[11:57] And because air compressors aren't exactly
a common household item like a hammer,
[12:01] some of these people will likely take your
advice and buy one through your link,
[12:06] leading to a commission.
[12:07] We have a full tutorial on product-led content
that I highly recommend watching if you want
[12:11] to learn how you can master silent profit
generators for your affiliate site.
[12:16] And that wraps up this module.
[12:17] In module 5, we'll be talking about
link building for affiliate sites.
[12:21] Get good at this, and you'll have no problems
generating consistent traffic from search engines.
[12:27] I'll see you there.

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